New experiences highlight the ‘farm to treatment table’ concept
Leading US destination spa brand Miraval has opened a second wellness-focused property outside of its flagship site in Tucson, Arizona.
Miraval Austin is set on 220 acres (89 hectares) overlooking Lake Travis. The 117-bed property, previously known as Travaasa Austin Resort, was acquired by Miraval in December 2016, just before the group itself was bought out by Hyatt in January 2017 for US$215m (€190.4m, £164.3m).
Central to the resort is the signature Life in Balance Spa, a 20,000sq ft (1,858sq m) offering conceptualised by renowned wellness designer Clodagh, which sits alongside a 10-acre (4-hectare) farm and Life in Balance Culinary Kitchen. The spa combines many of the Arizona health and wellness programmes – such as its famous equine therapy (see SB19/1 p70) – with new experiences that push the ‘farm to treatment table’ concept.
With the Wild Harvest Herbal Healer, guests pick herbs from the farm to be used in a massage, while the Spiritual Warrior Facial utilises the energies of plants and gemstones and has been created in collaboration with organic skincare brand Laurel.
There are 30 treatment rooms in total, plus a spa pool, relaxation rooms, heat experiences, salon, retail boutique and Body Mindfulness Center.
The opening is part of a rollout plan which has already seen Miraval’s signature Life In Balance Spa concept introduced to St Regis Monarch Beach Resort in California and Park Hyatt St Kitts in the Caribbean in the last three years. A third resort, an overhaul of the Cranwell Spa and Golf Resort, is expected to open in Lenox, Massachusetts by 2020.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 2
Promotional feature: Lemi - Italian Touch
From humble beginnings in a small Italian village, Lemi has grown a hugely successful global business in the massage bed market. As it celebrates its 30th anniversary year, we talk to GM Matteo Brusaferri
Spa Programmes: On the menu
Olivia Newton-John skincare, Sounds of Africa and jet lag butlers feature in our programming series
Interview: Dale Hipsh
The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media
Promotional feature: ISPA
After almost three decades serving members and contributing to the growth of the industry, we talk to ISPA’s Crystal Ducker about the work of the association and the future of spa
Spa Design: Jungle VIP
Kim Megson ventures deep into Mexico’s jungle to discover how two Chablé resorts with Mayan spas are aiming to redefine wellness
Interview: John & Karina Stewart
The inspirational couple behind Kamalaya in Thailand talk to Neena Dhillon about emotional therapies, why stress-busting is the new detox and how they’re evolving the concept
Promotional feature: Gharieni - Luxury Recognition
Gharieni has long been known as an industry innovator. Now, Forbes Travel Guide has named the company as its official Spa & Wellness Equipment Manufacturer. Sammy Gharieni tells us more
Promotional feature: Comfort Zone - Beauty Reloaded
Skincare brand Comfort Zone has partnered with Wellness for Cancer to create a new programme of spa treatments for people touched by cancer. Barbara Gavazzoli tells us more
Family spa: Multi-story
With the rise in multi-generational tourism, family spas are growing in popularity. Jane Kitchen reports
Software: Training & education
From bespoke training programmes to 24/7 support teams and company super-users, how are software suppliers helping spas get the most out of their systems?
New experiences highlight the ‘farm to treatment table’ concept
Leading US destination spa brand Miraval has opened a second wellness-focused property outside of its flagship site in Tucson, Arizona.
Miraval Austin is set on 220 acres (89 hectares) overlooking Lake Travis. The 117-bed property, previously known as Travaasa Austin Resort, was acquired by Miraval in December 2016, just before the group itself was bought out by Hyatt in January 2017 for US$215m (€190.4m, £164.3m).
Central to the resort is the signature Life in Balance Spa, a 20,000sq ft (1,858sq m) offering conceptualised by renowned wellness designer Clodagh, which sits alongside a 10-acre (4-hectare) farm and Life in Balance Culinary Kitchen. The spa combines many of the Arizona health and wellness programmes – such as its famous equine therapy (see SB19/1 p70) – with new experiences that push the ‘farm to treatment table’ concept.
With the Wild Harvest Herbal Healer, guests pick herbs from the farm to be used in a massage, while the Spiritual Warrior Facial utilises the energies of plants and gemstones and has been created in collaboration with organic skincare brand Laurel.
There are 30 treatment rooms in total, plus a spa pool, relaxation rooms, heat experiences, salon, retail boutique and Body Mindfulness Center.
The opening is part of a rollout plan which has already seen Miraval’s signature Life In Balance Spa concept introduced to St Regis Monarch Beach Resort in California and Park Hyatt St Kitts in the Caribbean in the last three years. A third resort, an overhaul of the Cranwell Spa and Golf Resort, is expected to open in Lenox, Massachusetts by 2020.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2019 issue 2
Promotional feature: Lemi - Italian Touch
From humble beginnings in a small Italian village, Lemi has grown a hugely successful global business in the massage bed market. As it celebrates its 30th anniversary year, we talk to GM Matteo Brusaferri
Spa Programmes: On the menu
Olivia Newton-John skincare, Sounds of Africa and jet lag butlers feature in our programming series
Interview: Dale Hipsh
The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media
Promotional feature: ISPA
After almost three decades serving members and contributing to the growth of the industry, we talk to ISPA’s Crystal Ducker about the work of the association and the future of spa
Spa Design: Jungle VIP
Kim Megson ventures deep into Mexico’s jungle to discover how two Chablé resorts with Mayan spas are aiming to redefine wellness
Interview: John & Karina Stewart
The inspirational couple behind Kamalaya in Thailand talk to Neena Dhillon about emotional therapies, why stress-busting is the new detox and how they’re evolving the concept
Promotional feature: Gharieni - Luxury Recognition
Gharieni has long been known as an industry innovator. Now, Forbes Travel Guide has named the company as its official Spa & Wellness Equipment Manufacturer. Sammy Gharieni tells us more
Promotional feature: Comfort Zone - Beauty Reloaded
Skincare brand Comfort Zone has partnered with Wellness for Cancer to create a new programme of spa treatments for people touched by cancer. Barbara Gavazzoli tells us more
Family spa: Multi-story
With the rise in multi-generational tourism, family spas are growing in popularity. Jane Kitchen reports
Software: Training & education
From bespoke training programmes to 24/7 support teams and company super-users, how are software suppliers helping spas get the most out of their systems?
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
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confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
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that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
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