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Show report
IAAPA Attractions Expo 2018

More than 41,000 buyers, suppliers and representatives of the attractions sector from more than 100 countries came together in Orlando, Florida, for the biggest attractions expo in IAAPA’s history. Attractions Management was in attendance.


Showcasing more than 1,100 exhibiting companies, the trade show floor for this year’s IAAPA Attractions Expo was the largest in its history, with more than 55,000sq m (592,000sq ft) of exhibition space. For the first time in Expo history, the show floor extended beyond the walls of the convention centre into outdoor structures created just for the event. Dubbed the “Exploration Station”, the new area was dedicated to more than 140 companies exhibiting at IAAPA for the first time.

Education sessions played a big part once again at this year’s Expo, with presentations by leading operators on topics including industry trends, new technology, marketing and more.

Defy definition
Bob Chapek, chair of Parks, Experiences and Products at Disney, delivered this year’s keynote speech.

Speaking during the GM and Owners’ Breakfast, Chapek offered personal insight into his more than 25 years of leadership at the global entertainment giant: “When Disney opened its first park in 1955, it set a new standard. Since that day we’ve invented and reinvented nearly every aspect of this industry, setting new standards along the way.”

Chapek spoke about Disney’s upcoming Star Wars lands, saying the anticipated new additions will “defy definition”.

He also revealed for the first time details about the upcoming Guardians of the Galaxy rollercoaster ride at Epcot.

“This will be a storytelling coaster,” said Chapek. “Each individual cab will be programmed to direct your eye to the story happening around you. You’ll be fully immersed from the minute you launch.”

Celebrating a century
IAAPA celebrated its 100th year in style, as Universal Studios Florida hosted a special event on 15 November. Open only to IAAPA attendees, the week’s major networking session featured a special music set performed by Canadian rock band ‘The Barenaked Ladies’.

“IAAPA’s mission is to connect attractions professionals with each other and with new and innovative ideas,” said IAAPA’s new president and CEO, Hal McEvoy. “All that and much more happened in Orlando. It was an incredible week for us.”
IAAPA Attractions Expo by the Numbers
  • 1,151 companies displayed innovative new products and services on 600,375sq ft (55,776sq m) of trade show floor space
  • 26,000 qualified buyers attended the show
  • 15,128 people participated in 149 education experiences which included multiple-day institutes and symposia, behind-the-scenes EDUTours at area attractions, panel and roundtable discussions, and constituency lunches
  • More than 3,600 people attended IAAPA Celebrates at Universal Studios Florida
  • Expo participants raised US$120,000 for Give Kids The World Village through a golf tournament, motorcycle ride, fun run and walk, individual and corporate donations, and a hole-in-one challenge

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 1
Buyers from more than 100 countries came to the Orlando show
Buyers from more than 100 countries came to the Orlando show
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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Show report
IAAPA Attractions Expo 2018

More than 41,000 buyers, suppliers and representatives of the attractions sector from more than 100 countries came together in Orlando, Florida, for the biggest attractions expo in IAAPA’s history. Attractions Management was in attendance.


Showcasing more than 1,100 exhibiting companies, the trade show floor for this year’s IAAPA Attractions Expo was the largest in its history, with more than 55,000sq m (592,000sq ft) of exhibition space. For the first time in Expo history, the show floor extended beyond the walls of the convention centre into outdoor structures created just for the event. Dubbed the “Exploration Station”, the new area was dedicated to more than 140 companies exhibiting at IAAPA for the first time.

Education sessions played a big part once again at this year’s Expo, with presentations by leading operators on topics including industry trends, new technology, marketing and more.

Defy definition
Bob Chapek, chair of Parks, Experiences and Products at Disney, delivered this year’s keynote speech.

Speaking during the GM and Owners’ Breakfast, Chapek offered personal insight into his more than 25 years of leadership at the global entertainment giant: “When Disney opened its first park in 1955, it set a new standard. Since that day we’ve invented and reinvented nearly every aspect of this industry, setting new standards along the way.”

Chapek spoke about Disney’s upcoming Star Wars lands, saying the anticipated new additions will “defy definition”.

He also revealed for the first time details about the upcoming Guardians of the Galaxy rollercoaster ride at Epcot.

“This will be a storytelling coaster,” said Chapek. “Each individual cab will be programmed to direct your eye to the story happening around you. You’ll be fully immersed from the minute you launch.”

Celebrating a century
IAAPA celebrated its 100th year in style, as Universal Studios Florida hosted a special event on 15 November. Open only to IAAPA attendees, the week’s major networking session featured a special music set performed by Canadian rock band ‘The Barenaked Ladies’.

“IAAPA’s mission is to connect attractions professionals with each other and with new and innovative ideas,” said IAAPA’s new president and CEO, Hal McEvoy. “All that and much more happened in Orlando. It was an incredible week for us.”
IAAPA Attractions Expo by the Numbers
  • 1,151 companies displayed innovative new products and services on 600,375sq ft (55,776sq m) of trade show floor space
  • 26,000 qualified buyers attended the show
  • 15,128 people participated in 149 education experiences which included multiple-day institutes and symposia, behind-the-scenes EDUTours at area attractions, panel and roundtable discussions, and constituency lunches
  • More than 3,600 people attended IAAPA Celebrates at Universal Studios Florida
  • Expo participants raised US$120,000 for Give Kids The World Village through a golf tournament, motorcycle ride, fun run and walk, individual and corporate donations, and a hole-in-one challenge

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2019 issue 1
Buyers from more than 100 countries came to the Orlando show
Buyers from more than 100 countries came to the Orlando show
LATEST NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Royal Caribbean reveals record-breaking cruise ship
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea (nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark with two new family raft slides.
David Geffen galleries open at LACMA
The Peter Zumthor-designed David Geffen Galleries have opened at the Los Angeles County Museum of Art (LACMA)
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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