Anne Semonin provides personal service tailor-made
to its spa clients
What attracted you to the Anne Semonin brand? The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat signs of ageing – it’s a remarkable brand with huge integrity.
What are your plans for the brand? Anne Semonin is primarily a spa treatment brand. It’s upmarket, niche and exclusive; however, this means a huge number of potential customers are either unaware of it, or unlikely to have tried the products. In many ways it’s a well-kept secret! We want to add more of an experiential dimension, and increase the number of brand touchpoints. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.
What competitive advantage can Anne Semonin bring to spas around the world? We thrive in providing a truly personal client service tailor-made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.
What are your plans to evolve the Anne Semonin spa offering? Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers, as 35-55 year old professional women. We are enriching our treatment and product menus with innovative additions. There is also an exciting retail concept in the works that spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.
KEYWORD: Anne Semonin
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Promotional feature: Anne Semonin
Katherine Connolly, newly appointed global
director of retail and spa operations at Anne
Semonin, discusses her plans for the brand
Promotional feature: Thalion
Thalion is the first company to develop highly
specialised mineral therapies for clients, says
training manager Sophie Alemany
Research: Finishing touch
A new study shows that massage can
help muscle re-growth after an injury –
even when applied to the opposite limb
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Anne Semonin provides personal service tailor-made
to its spa clients
What attracted you to the Anne Semonin brand? The quality of the products and active ingredients, as well as its whole approach to prescribing personalised regimes to detoxify the skin and combat signs of ageing – it’s a remarkable brand with huge integrity.
What are your plans for the brand? Anne Semonin is primarily a spa treatment brand. It’s upmarket, niche and exclusive; however, this means a huge number of potential customers are either unaware of it, or unlikely to have tried the products. In many ways it’s a well-kept secret! We want to add more of an experiential dimension, and increase the number of brand touchpoints. The intention is to broaden the appeal so more women see it as forming part of their everyday skincare and beauty regime. Over the next few years we want to turn it into a significant world player in the cosmetics and spa market, and ultimately become a major international lifestyle brand.
What competitive advantage can Anne Semonin bring to spas around the world? We thrive in providing a truly personal client service tailor-made to the needs of our hotel clients whether they are a city spa or resort location with a seasonal operation. Most importantly, we fully understand the intricacies of running a successful spa and can assist spa managers in unleashing the true potential of their business in their quest to turn their spa into a profit centre.
What are your plans to evolve the Anne Semonin spa offering? Going forward we’re looking at new ways of engaging more closely with greater numbers of our target consumers, as 35-55 year old professional women. We are enriching our treatment and product menus with innovative additions. There is also an exciting retail concept in the works that spas will find very interesting. Last but not least we are looking at extending the product range into other areas beyond skincare and beauty, but still with a sensory element at its core.
KEYWORD: Anne Semonin
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2017 issue 4
Promotional feature: Anne Semonin
Katherine Connolly, newly appointed global
director of retail and spa operations at Anne
Semonin, discusses her plans for the brand
Promotional feature: Thalion
Thalion is the first company to develop highly
specialised mineral therapies for clients, says
training manager Sophie Alemany
Research: Finishing touch
A new study shows that massage can
help muscle re-growth after an injury –
even when applied to the opposite limb
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
