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Product Innovation

Suppliers tell Attractions Management about their latest product, design and technology launches


Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 1

TPG’s Edward Marks on combining dining, adventure and theme park thrills

 

Edward Marks, The Producers Group
 

The Producers Group (TPG) has unveiled a turnkey attraction that combines the dark ride with the dining room.

“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,” says Edward Marks, co-CEO at TPG.

The Extraordinary Voyages Adventure Dining (EVAD) experience is centred around a highly themed space where guests buy their tickets, have a drink at the bar, browse in the shop and explore and interact with their surroundings.

“We chose a Jules Verne steampunk theme for the base station. On the ride, guests are taken into space, or on a time travel expedition, or an underwater expedition,” says Marks.

The adventure itself takes place in a 80-seat dining vehicle, the Centurion, manufactured by coaster maker Premier Rides. Looking out of the “windows” passengers feel immersed in destination-inspired scenarios.

“It’s like travelling on an aeroplane or a train ride. It doesn’t exert high levels of movement apart from at very specific show moments which we control,” Marks says.

No efforts have been spared in the design and creation of the ride and its theming, with wooden floors and furniture, copper finishing, seamlessly integrated technology, ambient lighting and complete attention to detail. “If you look in any direction, you are there. There are no clues to say you are anywhere else.”

Scenes and themes can be customised. Passengers could be taken on a whistlestop tour of world cities, back in time or to any imagined – or branded – world. In this turnkey package, which was designed originally for mega-malls, everything is included except the kitchen.

attractions-kit keyword : TPG


“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,”

 



Extraordinary Voyages Adventure Dining takes guests on a journey into space, under the sea, back in time – or on any fantasy experience

Captioning and audiodescription made easy with STACK, says Matt Barton at 7thSense Design

 

Matt Barton, 7thSense Design
 

Matt Barton, 7thSense Design’s managing director, runs a scout group for children with special needs. He says he’s taken the group to a number of theme parks and seen how inaccessible they can be.

“It’s important to me that we develop our technologies in a way that can help improve inclusivity in the industry,” says Barton. “At 7thSense, we were asked by a major client to develop a solution taking advantage of the latest AR technologies to provide closed captioning while maintaining the immersive nature of dark rides. In answer to this challenge, we have developed an Android application which could run on a tablet, phone or a pair of AR glasses, allowing us to display subtitles for content we’re serving from the 7thSense Delta Media Server. We can also play audio files through that device.”

This means someone with hearing difficulties can wear a pair of smart glasses and captions will be overlaid on the screen as they move through a dark ride, or a person with seeing difficulties can enjoy audiodescription as they enjoy the experience. This is simply managed through the STACK show control framework in Delta.

“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,” Barton says. “This could be extended in the future with location-based services that would know exactly where a guest is in a museum and display the right subtitles or audio track.”

“Choice of language is built in to this system so you can also have two people sitting beside each other enjoying an experience in two different languages.”

attractions-kit keyword : 7thSense


“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,”

 


shutterstock

The STACK show control system can be used to send AR captions to a museum or park visitor’s smart glasses

MULTMEDIA/AV CASE STUDY
Kunstkraftwerk’s Devon Miles chooses Optoma


 

Devon Miles, Kunstkraftwerk
 

A recent art installation at a power plant in Leipzig, Germany, used 55 short-throw Optoma Proscene projectors to incorporate contemporary art with the industrial structure, creating a hugely immersive experience where guests feel like they’re moving through the artwork.

Devon Miles, who oversees immersive video art at Kunstkraftwerk, says the artist Gianfranco Ianuzzi warned him not to “lose a pixel”.

“I knew that we had to preserve as many pixels as possible,” Miles says. “Some parts of the video content are 17000 x 1920 pixels. We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”

"We chose the EH503 because it offered the most complete set of features in that price range. The network feature especially came in handy and enabled us to change various parameters on all projectors at once.”

attractions-kit keyword: Optoma


We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”

 



Gianfranco Ianuzzi, the artist, did not want a single pixel to be lost

Stephen Hamelin on using multiple engaging experiences to bring Vortex Splashpad to life

 

Steve Hamelin, Vortex
 

Wanda Xishuangbanna International Resort in China’s Yunnan Province worked with Vortex Aquatic Structures International to design an enormous 30,000sq ft (2,787sqm) Splashpad – the largest Vortex Splashpad to date.

“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,” says Stephen Hamelin, CEO at Vortex. “You also need a company that understands play experiences, and what attracts and engages the different age groups and abilities who will be using the area.”

With 140 Vortex interactive features, the Splashpad boasts diverse waterplay environments and encourages a wide range of experiences to appeal to all ages, from toddlers to seniors. Gentle misting spray loops, tall leaves and ground sprays invite younger children and their families to play in a safe environment.

“Some areas have gentle water effecters with waterplay features that are lower to the ground for younger kids, while other areas have a more thrilling experience with cannons to shoot water and a Superwave which dumps water on the waiting kids below – usually something the older ones enjoy,” says Hamelin. “There are also some cause and effect products, like our Cascades products. These enable kids to turn buckets and pull dams up and down to alter the course of the water. A lot of kids find this engaging.”

attractions-kit keyword: VORTEX


“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,”

 



Vortex supplied its largest Splashpad to date for a Wanda waterpark

Accesso’s Steve Brown reveals Prism, the next-gen smart park wearable

 

Steve Brown, Accesso
 

There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?

“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says. “Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”

Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.

“This is truly the new standard in smart park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”

Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.


“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”

 



Guests simply swipe the touchscreen to join a virtual queue
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
Attractions-kit.net
Product Innovation

Suppliers tell Attractions Management about their latest product, design and technology launches


Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2017 issue 1

TPG’s Edward Marks on combining dining, adventure and theme park thrills

 

Edward Marks, The Producers Group
 

The Producers Group (TPG) has unveiled a turnkey attraction that combines the dark ride with the dining room.

“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,” says Edward Marks, co-CEO at TPG.

The Extraordinary Voyages Adventure Dining (EVAD) experience is centred around a highly themed space where guests buy their tickets, have a drink at the bar, browse in the shop and explore and interact with their surroundings.

“We chose a Jules Verne steampunk theme for the base station. On the ride, guests are taken into space, or on a time travel expedition, or an underwater expedition,” says Marks.

The adventure itself takes place in a 80-seat dining vehicle, the Centurion, manufactured by coaster maker Premier Rides. Looking out of the “windows” passengers feel immersed in destination-inspired scenarios.

“It’s like travelling on an aeroplane or a train ride. It doesn’t exert high levels of movement apart from at very specific show moments which we control,” Marks says.

No efforts have been spared in the design and creation of the ride and its theming, with wooden floors and furniture, copper finishing, seamlessly integrated technology, ambient lighting and complete attention to detail. “If you look in any direction, you are there. There are no clues to say you are anywhere else.”

Scenes and themes can be customised. Passengers could be taken on a whistlestop tour of world cities, back in time or to any imagined – or branded – world. In this turnkey package, which was designed originally for mega-malls, everything is included except the kitchen.

attractions-kit keyword : TPG


“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,”

 



Extraordinary Voyages Adventure Dining takes guests on a journey into space, under the sea, back in time – or on any fantasy experience

Captioning and audiodescription made easy with STACK, says Matt Barton at 7thSense Design

 

Matt Barton, 7thSense Design
 

Matt Barton, 7thSense Design’s managing director, runs a scout group for children with special needs. He says he’s taken the group to a number of theme parks and seen how inaccessible they can be.

“It’s important to me that we develop our technologies in a way that can help improve inclusivity in the industry,” says Barton. “At 7thSense, we were asked by a major client to develop a solution taking advantage of the latest AR technologies to provide closed captioning while maintaining the immersive nature of dark rides. In answer to this challenge, we have developed an Android application which could run on a tablet, phone or a pair of AR glasses, allowing us to display subtitles for content we’re serving from the 7thSense Delta Media Server. We can also play audio files through that device.”

This means someone with hearing difficulties can wear a pair of smart glasses and captions will be overlaid on the screen as they move through a dark ride, or a person with seeing difficulties can enjoy audiodescription as they enjoy the experience. This is simply managed through the STACK show control framework in Delta.

“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,” Barton says. “This could be extended in the future with location-based services that would know exactly where a guest is in a museum and display the right subtitles or audio track.”

“Choice of language is built in to this system so you can also have two people sitting beside each other enjoying an experience in two different languages.”

attractions-kit keyword : 7thSense


“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,”

 


shutterstock

The STACK show control system can be used to send AR captions to a museum or park visitor’s smart glasses

MULTMEDIA/AV CASE STUDY
Kunstkraftwerk’s Devon Miles chooses Optoma


 

Devon Miles, Kunstkraftwerk
 

A recent art installation at a power plant in Leipzig, Germany, used 55 short-throw Optoma Proscene projectors to incorporate contemporary art with the industrial structure, creating a hugely immersive experience where guests feel like they’re moving through the artwork.

Devon Miles, who oversees immersive video art at Kunstkraftwerk, says the artist Gianfranco Ianuzzi warned him not to “lose a pixel”.

“I knew that we had to preserve as many pixels as possible,” Miles says. “Some parts of the video content are 17000 x 1920 pixels. We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”

"We chose the EH503 because it offered the most complete set of features in that price range. The network feature especially came in handy and enabled us to change various parameters on all projectors at once.”

attractions-kit keyword: Optoma


We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”

 



Gianfranco Ianuzzi, the artist, did not want a single pixel to be lost

Stephen Hamelin on using multiple engaging experiences to bring Vortex Splashpad to life

 

Steve Hamelin, Vortex
 

Wanda Xishuangbanna International Resort in China’s Yunnan Province worked with Vortex Aquatic Structures International to design an enormous 30,000sq ft (2,787sqm) Splashpad – the largest Vortex Splashpad to date.

“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,” says Stephen Hamelin, CEO at Vortex. “You also need a company that understands play experiences, and what attracts and engages the different age groups and abilities who will be using the area.”

With 140 Vortex interactive features, the Splashpad boasts diverse waterplay environments and encourages a wide range of experiences to appeal to all ages, from toddlers to seniors. Gentle misting spray loops, tall leaves and ground sprays invite younger children and their families to play in a safe environment.

“Some areas have gentle water effecters with waterplay features that are lower to the ground for younger kids, while other areas have a more thrilling experience with cannons to shoot water and a Superwave which dumps water on the waiting kids below – usually something the older ones enjoy,” says Hamelin. “There are also some cause and effect products, like our Cascades products. These enable kids to turn buckets and pull dams up and down to alter the course of the water. A lot of kids find this engaging.”

attractions-kit keyword: VORTEX


“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,”

 



Vortex supplied its largest Splashpad to date for a Wanda waterpark

Accesso’s Steve Brown reveals Prism, the next-gen smart park wearable

 

Steve Brown, Accesso
 

There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?

“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says. “Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”

Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.

“This is truly the new standard in smart park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”

Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.


“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”

 



Guests simply swipe the touchscreen to join a virtual queue
LATEST NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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