People profile: Nolan Bushnell
Nolan Bushnell, father of the video game industry, on his new VR business and the future of technology
People profile: Ron Magill
Zoo Miami’s Ron Magill gives the lowdown on the attraction’s new Florida: Mission Everglades zone
People profile: Kim Gladstone Herlev
Denmark’s Experimentarium has reopened after a major renovation. CEO Kim Gladstone Herlev shares his vision for the future
People profile: Jimmy Fallon
Hold on tight! US TV star Jimmy Fallon is the subject of a brand new ride at Universal Orlando
Interview: Matthias Li
Matthias Li, chief executive at Hong Kong’s
Ocean Park, on his response to a changing
visitor profile and rising competition
Pipeline: Opening Doors
There’s an array of attractions set to launch.
We anticipate the hot debuts of the year
Tourism: A Plan for Oman
The Ministry of Tourism’s Maitha Al Mahrouqi
on Oman’s status as a budding destination
TPG’s Edward Marks on combining dining, adventure and theme park thrills
Edward Marks,
The Producers Group
The Producers Group (TPG) has unveiled a turnkey attraction that combines the dark ride with the dining room.
“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,” says Edward Marks, co-CEO at TPG.
The Extraordinary Voyages Adventure Dining (EVAD) experience is centred around a highly themed space where guests buy their tickets, have a drink at the bar, browse in the shop and explore and interact with their surroundings.
“We chose a Jules Verne steampunk theme for the base station. On the ride, guests are taken into space, or on a time travel expedition, or an underwater expedition,” says Marks.
The adventure itself takes place in a 80-seat dining vehicle, the Centurion, manufactured by coaster maker Premier Rides. Looking out of the “windows” passengers feel immersed in destination-inspired scenarios.
“It’s like travelling on an aeroplane or a train ride. It doesn’t exert high levels of movement apart from at very specific show moments which we control,” Marks says.
No efforts have been spared in the design and creation of the ride and its theming, with wooden floors and furniture, copper finishing, seamlessly integrated technology, ambient lighting and complete attention to detail. “If you look in any direction, you are there. There are no clues to say you are anywhere else.”
Scenes and themes can be customised. Passengers could be taken on a whistlestop tour of world cities, back in time or to any imagined – or branded – world. In this turnkey package, which was designed originally for mega-malls, everything is included except the kitchen.
attractions-kit keyword : TPG
“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,”
Extraordinary Voyages Adventure Dining takes guests on a journey into space, under the sea, back in time – or on any fantasy experience
Captioning and audiodescription made easy with STACK, says Matt Barton at 7thSense Design
Matt Barton, 7thSense Design
Matt Barton, 7thSense Design’s managing director, runs a scout group for children with special needs. He says he’s taken the group to a number of theme parks and seen how inaccessible they can be.
“It’s important to me that we develop our technologies in a way that can help improve inclusivity in the industry,” says Barton. “At 7thSense, we were asked by a major client to develop a solution taking advantage of the latest AR technologies to provide closed captioning while maintaining the immersive nature of dark rides. In answer to this challenge, we have developed an Android application which could run on a tablet, phone or a pair of AR glasses, allowing us to display subtitles for content we’re serving from the 7thSense Delta Media Server. We can also play audio files through that device.”
This means someone with hearing difficulties can wear a pair of smart glasses and captions will be overlaid on the screen as they move through a dark ride, or a person with seeing difficulties can enjoy audiodescription as they enjoy the experience. This is simply managed through the STACK show control framework in Delta.
“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,” Barton says. “This could be extended in the future with location-based services that would know exactly where a guest is in a museum and display the right subtitles or audio track.”
“Choice of language is built in to this system so you can also have two people sitting beside each other enjoying an experience in two different languages.”
attractions-kit keyword : 7thSense
“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,”
shutterstock
The STACK show control system can be used to send AR captions to a museum or park visitor’s smart glasses
MULTMEDIA/AV CASE STUDY
Kunstkraftwerk’s Devon Miles chooses Optoma
Devon Miles, Kunstkraftwerk
A recent art installation at a power plant in Leipzig, Germany, used 55 short-throw Optoma Proscene projectors to incorporate contemporary art with the industrial structure, creating a hugely immersive experience where guests feel like they’re moving through the artwork.
Devon Miles, who oversees immersive video art at Kunstkraftwerk, says the artist Gianfranco Ianuzzi warned him not to “lose a pixel”.
“I knew that we had to preserve as many pixels as possible,” Miles says. “Some parts of the video content are 17000 x 1920 pixels. We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”
"We chose the EH503 because it offered the most complete set of features in that price range. The network feature especially came in handy and enabled us to change various parameters on all projectors at once.”
attractions-kit keyword: Optoma
We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”
Gianfranco Ianuzzi, the artist, did not want a single pixel to be lost
Stephen Hamelin on using multiple engaging experiences to bring Vortex Splashpad to life
Steve Hamelin, Vortex
Wanda Xishuangbanna International Resort in China’s Yunnan Province worked with Vortex Aquatic Structures International to design an enormous 30,000sq ft (2,787sqm) Splashpad – the largest Vortex Splashpad to date.
“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,” says Stephen Hamelin, CEO at Vortex. “You also need a company that understands play experiences, and what attracts and engages the different age groups and abilities who will be using the area.”
With 140 Vortex interactive features, the Splashpad boasts diverse waterplay environments and encourages a wide range of experiences to appeal to all ages, from toddlers to seniors. Gentle misting spray loops, tall leaves and ground sprays invite younger children and their families to play in a safe environment.
“Some areas have gentle water effecters with waterplay features that are lower to the ground for younger kids, while other areas have a more thrilling experience with cannons to shoot water and a Superwave which dumps water on the waiting kids below – usually something the older ones enjoy,” says Hamelin. “There are also some cause and effect products, like our Cascades products. These enable kids to turn buckets and pull dams up and down to alter the course of the water. A lot of kids find this engaging.”
attractions-kit keyword: VORTEX
“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,”
Vortex supplied its largest Splashpad to date for a Wanda waterpark
Accesso’s Steve Brown reveals Prism, the next-gen smart park wearable
Steve Brown, Accesso
There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?
“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says. “Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”
Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.
“This is truly the new standard in smart park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”
Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.
“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”
Guests simply swipe the touchscreen to join a virtual queue
COMPANY PROFILES
Taylor Made Designs
Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
Painting With Light
By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
People profile: Nolan Bushnell
Nolan Bushnell, father of the video game industry, on his new VR business and the future of technology
People profile: Ron Magill
Zoo Miami’s Ron Magill gives the lowdown on the attraction’s new Florida: Mission Everglades zone
People profile: Kim Gladstone Herlev
Denmark’s Experimentarium has reopened after a major renovation. CEO Kim Gladstone Herlev shares his vision for the future
People profile: Jimmy Fallon
Hold on tight! US TV star Jimmy Fallon is the subject of a brand new ride at Universal Orlando
Interview: Matthias Li
Matthias Li, chief executive at Hong Kong’s
Ocean Park, on his response to a changing
visitor profile and rising competition
Pipeline: Opening Doors
There’s an array of attractions set to launch.
We anticipate the hot debuts of the year
Tourism: A Plan for Oman
The Ministry of Tourism’s Maitha Al Mahrouqi
on Oman’s status as a budding destination
TPG’s Edward Marks on combining dining, adventure and theme park thrills
Edward Marks,
The Producers Group
The Producers Group (TPG) has unveiled a turnkey attraction that combines the dark ride with the dining room.
“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,” says Edward Marks, co-CEO at TPG.
The Extraordinary Voyages Adventure Dining (EVAD) experience is centred around a highly themed space where guests buy their tickets, have a drink at the bar, browse in the shop and explore and interact with their surroundings.
“We chose a Jules Verne steampunk theme for the base station. On the ride, guests are taken into space, or on a time travel expedition, or an underwater expedition,” says Marks.
The adventure itself takes place in a 80-seat dining vehicle, the Centurion, manufactured by coaster maker Premier Rides. Looking out of the “windows” passengers feel immersed in destination-inspired scenarios.
“It’s like travelling on an aeroplane or a train ride. It doesn’t exert high levels of movement apart from at very specific show moments which we control,” Marks says.
No efforts have been spared in the design and creation of the ride and its theming, with wooden floors and furniture, copper finishing, seamlessly integrated technology, ambient lighting and complete attention to detail. “If you look in any direction, you are there. There are no clues to say you are anywhere else.”
Scenes and themes can be customised. Passengers could be taken on a whistlestop tour of world cities, back in time or to any imagined – or branded – world. In this turnkey package, which was designed originally for mega-malls, everything is included except the kitchen.
attractions-kit keyword : TPG
“It’s an absolutely immersive dining attraction, and what I mean by that is you’re on a ride eating dinner,”
Extraordinary Voyages Adventure Dining takes guests on a journey into space, under the sea, back in time – or on any fantasy experience
Captioning and audiodescription made easy with STACK, says Matt Barton at 7thSense Design
Matt Barton, 7thSense Design
Matt Barton, 7thSense Design’s managing director, runs a scout group for children with special needs. He says he’s taken the group to a number of theme parks and seen how inaccessible they can be.
“It’s important to me that we develop our technologies in a way that can help improve inclusivity in the industry,” says Barton. “At 7thSense, we were asked by a major client to develop a solution taking advantage of the latest AR technologies to provide closed captioning while maintaining the immersive nature of dark rides. In answer to this challenge, we have developed an Android application which could run on a tablet, phone or a pair of AR glasses, allowing us to display subtitles for content we’re serving from the 7thSense Delta Media Server. We can also play audio files through that device.”
This means someone with hearing difficulties can wear a pair of smart glasses and captions will be overlaid on the screen as they move through a dark ride, or a person with seeing difficulties can enjoy audiodescription as they enjoy the experience. This is simply managed through the STACK show control framework in Delta.
“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,” Barton says. “This could be extended in the future with location-based services that would know exactly where a guest is in a museum and display the right subtitles or audio track.”
“Choice of language is built in to this system so you can also have two people sitting beside each other enjoying an experience in two different languages.”
attractions-kit keyword : 7thSense
“It works well on rides because the smart device always knows where the rider is in the experience and what scene they are watching, so the captioning and audio is kept in sync with the media,”
shutterstock
The STACK show control system can be used to send AR captions to a museum or park visitor’s smart glasses
MULTMEDIA/AV CASE STUDY
Kunstkraftwerk’s Devon Miles chooses Optoma
Devon Miles, Kunstkraftwerk
A recent art installation at a power plant in Leipzig, Germany, used 55 short-throw Optoma Proscene projectors to incorporate contemporary art with the industrial structure, creating a hugely immersive experience where guests feel like they’re moving through the artwork.
Devon Miles, who oversees immersive video art at Kunstkraftwerk, says the artist Gianfranco Ianuzzi warned him not to “lose a pixel”.
“I knew that we had to preserve as many pixels as possible,” Miles says. “Some parts of the video content are 17000 x 1920 pixels. We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”
"We chose the EH503 because it offered the most complete set of features in that price range. The network feature especially came in handy and enabled us to change various parameters on all projectors at once.”
attractions-kit keyword: Optoma
We were heavily relying on the lens shift feature since the projectors were to be mounted at very steep angles to achieve the maximum projection area.”
Gianfranco Ianuzzi, the artist, did not want a single pixel to be lost
Stephen Hamelin on using multiple engaging experiences to bring Vortex Splashpad to life
Steve Hamelin, Vortex
Wanda Xishuangbanna International Resort in China’s Yunnan Province worked with Vortex Aquatic Structures International to design an enormous 30,000sq ft (2,787sqm) Splashpad – the largest Vortex Splashpad to date.
“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,” says Stephen Hamelin, CEO at Vortex. “You also need a company that understands play experiences, and what attracts and engages the different age groups and abilities who will be using the area.”
With 140 Vortex interactive features, the Splashpad boasts diverse waterplay environments and encourages a wide range of experiences to appeal to all ages, from toddlers to seniors. Gentle misting spray loops, tall leaves and ground sprays invite younger children and their families to play in a safe environment.
“Some areas have gentle water effecters with waterplay features that are lower to the ground for younger kids, while other areas have a more thrilling experience with cannons to shoot water and a Superwave which dumps water on the waiting kids below – usually something the older ones enjoy,” says Hamelin. “There are also some cause and effect products, like our Cascades products. These enable kids to turn buckets and pull dams up and down to alter the course of the water. A lot of kids find this engaging.”
attractions-kit keyword: VORTEX
“When you’re trying to make such a big space engaging, you need to work with a company that has a wide and varied product range to offer myriad experiences,”
Vortex supplied its largest Splashpad to date for a Wanda waterpark
Accesso’s Steve Brown reveals Prism, the next-gen smart park wearable
Steve Brown, Accesso
There was an important starting point for Prism, says Steve Brown, Accesso CEO. Its predecessor, Qbot, was released back in 2007. How would they create a product that was relevant for 2017, an entire decade later?
“We realised we had a little bit of catching up to do in terms of our hardware, but we also realised some basic consumer factors to keep in mind,” Brown says. “Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”
Accesso took its observations along with its clients’ needs and developed Prism, a touchscreen wearable with messaging, park photography and virtual queuing capabilities.
“This is truly the new standard in smart park technology. It’s a standalone device. It has extended battery life of up to 200 days. The device is brandable. It has a Gorilla Gl Glass lens – it’s not going to break. And it works with NFC, Bluetooth or RFID.”
Guests simply swipe the touchscreen to take a place in a virtual queue, buy food from a kiosk, receive updates or promotional offers from the operator and manage their ride and park photography. Prism collects data on guest behaviour in real time, which can be used for marketing strategies and to gather feedback to improve guest experience.
“Nobody wants to wait in line. No one wants to worry about wallets or deal with cash in their pocket. We want easy access, without keys or complicated codes. And we live in a real-time society.”
Guests simply swipe the touchscreen to join a virtual queue
London Museum will open four new food and drink destinations when it launches its new home
at Smithfield on 28 November, making hospitality a central part of the visitor experience at one
of the capital's biggest cultural openings of the year.
OMA has completed a major transformation of New York's New Museum, creating a larger
cultural campus that combines expanded exhibition spaces with learning, performance,
hospitality and public programming.
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick
Mansion has created a new destination that combines live magic, immersive theatre, dining and
private membership under one roof.
The Montana Historical Society has officially celebrated the opening of its new Montana
Heritage
Center, a US$107 million (£79 million, €92 million) destination that combines immersive
storytelling with cutting-edge audiovisual technology to bring the sta
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade-
long transformation programme that has seen almost US$200 million invested into the Texas
attraction.
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are
progressing, with the project set to transform the attraction into a global centre for reef
education and conservation.
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed
€1 billion
offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the
continental European Center Parcs business.
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise
business by 2033, using new America250 celebrations to underline the role its attractions play
in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.