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Editor’s letter
9/11

The terrorist attacks of September 11 2001 left many scars that will never heal. Commemorating the events of that day in a memorial and museum was always going to be a huge challenge, demanding nuanced thinking, sensitivity and incredible staying power from all involved

By Liz Terry | Published in Attractions Management 2015 issue 1


Rarely has one moment in time so defined an age and a place as Ground Zero, New York City on September 11, 2001. It’s almost impossible to imagine how daunting the task appeared when the first meeting was called to discuss the development of a lasting memorial on the site.

Apart from negotiating the many and varied political and financial hurdles, the challenge for those creating the 9/11 Memorial and Museum was to evoke emotion but not to traumatise, to record contemporary events, while putting them in a historical context and to look at the big picture, while still sensitively commemorating the individuals who died.

Most importantly, they needed to find positive messages among the tragedy and to give hope.

All this has been achieved by a combination of excellent design, storytelling, placemaking and good judgement.

At the opening, Michael Bloomberg, 9/11 memorial chair and former New York mayor, said: “The museum tells heartbreaking stories of unimaginable loss, but also inspiring stories of courage and compassion. Its opening honours the commitment we made to 9/11 family members and to all future generations: That we would never forget those we lost or the terrible lessons we learned that day.”

In our feature on page 64 we talk to the people behind the project about how they made it. Their approach was to enable visitors to opt-in to the level of information they choose, so they can view the exhibits on their own terms.

The museum is deep underground – built among the foundations of the Twin Towers – with its entrance at surface level within the 9/11 Memorial Park at Ground Zero.

The Memorial Park has two reflecting pools which fill the footprints of the towers and are edged with the names of the dead. Their mesmerising falling curtains of water run away to darkness and create a focus for contemplation.

The museum is housed in vast, cathedral-like spaces which are beautifully lit, with dark floors, restful acoustics and the best air you’ll breathe in New York City.

I felt an intensity of concentration from visitors which I’ve never experienced in a museum before – things seemed heightened and people respectfully engaged with everything around them.

In addition to the excellent, well-documented main exhibits, there are unexpected gems, such as one explaining the vision behind the World Trade Centre, which was conceived as a global community. This has extra resonance, as people from 90 countries lost their lives on 9/11.

In the US, opinions are divided over everything from the presence of a museum shop, to the keeping of human remains on the site, but there’s also an acceptance that controversy was always part of the project’s DNA. When it comes down to it, the designers and architects have created exquisite work in the most challenging circumstances and for that, we owe them our respect and admiration.

Liz Terry, editor, twitter: @elizterry

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2015 issue 1
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Editor’s letter
9/11

The terrorist attacks of September 11 2001 left many scars that will never heal. Commemorating the events of that day in a memorial and museum was always going to be a huge challenge, demanding nuanced thinking, sensitivity and incredible staying power from all involved

By Liz Terry | Published in Attractions Management 2015 issue 1


Rarely has one moment in time so defined an age and a place as Ground Zero, New York City on September 11, 2001. It’s almost impossible to imagine how daunting the task appeared when the first meeting was called to discuss the development of a lasting memorial on the site.

Apart from negotiating the many and varied political and financial hurdles, the challenge for those creating the 9/11 Memorial and Museum was to evoke emotion but not to traumatise, to record contemporary events, while putting them in a historical context and to look at the big picture, while still sensitively commemorating the individuals who died.

Most importantly, they needed to find positive messages among the tragedy and to give hope.

All this has been achieved by a combination of excellent design, storytelling, placemaking and good judgement.

At the opening, Michael Bloomberg, 9/11 memorial chair and former New York mayor, said: “The museum tells heartbreaking stories of unimaginable loss, but also inspiring stories of courage and compassion. Its opening honours the commitment we made to 9/11 family members and to all future generations: That we would never forget those we lost or the terrible lessons we learned that day.”

In our feature on page 64 we talk to the people behind the project about how they made it. Their approach was to enable visitors to opt-in to the level of information they choose, so they can view the exhibits on their own terms.

The museum is deep underground – built among the foundations of the Twin Towers – with its entrance at surface level within the 9/11 Memorial Park at Ground Zero.

The Memorial Park has two reflecting pools which fill the footprints of the towers and are edged with the names of the dead. Their mesmerising falling curtains of water run away to darkness and create a focus for contemplation.

The museum is housed in vast, cathedral-like spaces which are beautifully lit, with dark floors, restful acoustics and the best air you’ll breathe in New York City.

I felt an intensity of concentration from visitors which I’ve never experienced in a museum before – things seemed heightened and people respectfully engaged with everything around them.

In addition to the excellent, well-documented main exhibits, there are unexpected gems, such as one explaining the vision behind the World Trade Centre, which was conceived as a global community. This has extra resonance, as people from 90 countries lost their lives on 9/11.

In the US, opinions are divided over everything from the presence of a museum shop, to the keeping of human remains on the site, but there’s also an acceptance that controversy was always part of the project’s DNA. When it comes down to it, the designers and architects have created exquisite work in the most challenging circumstances and for that, we owe them our respect and admiration.

Liz Terry, editor, twitter: @elizterry

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2015 issue 1
LATEST NEWS
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Rainer Maelzer joins Therme Group as chief entertainment officer
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The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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