With the aim of providing a revolutionary workout experience, Matrix Fitness has supplied a full range of products for a newly-refurbished gym at a premier Oxfordshire venue
A revolutionary workout experience, Matrix Fitness
Client: Bicester Hotel, Golf and Spa Supplier: Matrix Fitness
Nestling in 134 acres of stunning Oxfordshire countryside, Bicester Hotel, Golf and Spa is the perfect venue for leisure, business, and golf. The hotel’s superior facilities include an exclusive health and fitness club overlooking the golf course, which has recently undergone a £300k transformation.
The spacious gym, open to overnight guests and members, now boasts a full range of high-end Matrix Fitness cardiovascular products including Ascent trainers, treadmills, ellipticals and cycles; all featuring Virtual Active for a revolutionary workout experience. Matrix has also installed the engaging MyRide system, enabling gym users to experience the closest thing to outdoor cycling without having to negotiate traffic or weather! The refurbishment extends to the site’s strength offering too; with the introduction of customised products from the supplier’s Ultra range.
Health club manager Peter Kerswell-Jensen said of the decision to invest in Matrix Fitness equipment:
“The reason we chose Matrix as our equipment manufacturer was largely due to the impressive design and the vast services the equipment has to offer. Our membership has been blown away by the Virtual Active software and further exercise capabilities of the machines. The asset management software enables us as a team to ensure our membership has the best maintained equipment possible, and makes the process of repair so much easier with the online reporting system.
“We have been really pleased with the outcome of the machines and the feedback from members only confirms how great this equipment is. They are much more interactive, enticing, and simple to use and have already started to have a positive impact. With regard to our membership it has for a long time sat at a steady balance, however since the install we have seen an increase in membership by three per cent over the last two months, and people are continuing to join.”
Andy Loughray, head of national sales at Matrix Fitness, added:
“We are delighted to add Bicester Hotel, Golf and Spa to our premier installation portfolio. The venue is the perfect showcase for our high-end equipment, with the luxurious surroundings providing the ideal complement for our premium products.”
The hotel’s enviable range of facilities includes a magnificent golf course, dedicated yoga, dance, and indoor cycling studios, a luxury pool complex and spa, and four new floodlit tennis courts. After an intensive workout, guests can also benefit from a wealth of beauty and therapeutic treatments in the Forest of Wellbeing suite, and enjoy an exquisite dining experience in Grays Restaurant, or a light bite in the elegant contemporary bar and lounge area.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2014 issue 4
Spa Foresight™: Spa Foresight™
Trends, technologies and strategies which will shape the future of the global spa and wellness industry
Interview: Steve Jeisman
The group director of spas and development at Alila talks to Katie Barnes about leading the way in spa innovation and about new investment from US firm Geolo Capital
Ask an expert: Fasting
What makes a successful fasting programme and how can spas offer them safely? Julie Cramer investigates
Advertisement promotion: ESPA
At 21, ESPA is a veteran
of the global spa industry,
but it’s still leading the
way. Founder and CEO Sue
Harmsworth explains how
Therapy: Mineral matters
Sophie Benge focuses on water and mud therapies in the last of her series on wellness in central and eastern Europe
Everyone’s talking about: Russia
Jak Phillips gives a SWOT analysis of the Russian spa industry and gets insights from operators and consultants working in the sector
Glacial Spa: Tribal gathering
Wellness and adventure tourism is a key focus for Ng?i Tahu, one of the richest Maori tribes in New Zealand. Jennifer Harbottle finds out more
Summit review: Bright future
Katie Barnes shares her highlights from the 2014 Global Spa & Wellness Summit held in Marrakech, Morocco
Research: Strength in numbers
The worldwide spa industry has grown 56 per cent since 2007 and is part of a US$3.4tn cluster according to the 2014 Global Spa & Wellness Economy Monitor report. Ophelia Yeung reveals more
Wellness: Wearable technology
The latest wellness wearables for your spa, including devices by Google, Apple and Ralph Lauren
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
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With the aim of providing a revolutionary workout experience, Matrix Fitness has supplied a full range of products for a newly-refurbished gym at a premier Oxfordshire venue
A revolutionary workout experience, Matrix Fitness
Client: Bicester Hotel, Golf and Spa Supplier: Matrix Fitness
Nestling in 134 acres of stunning Oxfordshire countryside, Bicester Hotel, Golf and Spa is the perfect venue for leisure, business, and golf. The hotel’s superior facilities include an exclusive health and fitness club overlooking the golf course, which has recently undergone a £300k transformation.
The spacious gym, open to overnight guests and members, now boasts a full range of high-end Matrix Fitness cardiovascular products including Ascent trainers, treadmills, ellipticals and cycles; all featuring Virtual Active for a revolutionary workout experience. Matrix has also installed the engaging MyRide system, enabling gym users to experience the closest thing to outdoor cycling without having to negotiate traffic or weather! The refurbishment extends to the site’s strength offering too; with the introduction of customised products from the supplier’s Ultra range.
Health club manager Peter Kerswell-Jensen said of the decision to invest in Matrix Fitness equipment:
“The reason we chose Matrix as our equipment manufacturer was largely due to the impressive design and the vast services the equipment has to offer. Our membership has been blown away by the Virtual Active software and further exercise capabilities of the machines. The asset management software enables us as a team to ensure our membership has the best maintained equipment possible, and makes the process of repair so much easier with the online reporting system.
“We have been really pleased with the outcome of the machines and the feedback from members only confirms how great this equipment is. They are much more interactive, enticing, and simple to use and have already started to have a positive impact. With regard to our membership it has for a long time sat at a steady balance, however since the install we have seen an increase in membership by three per cent over the last two months, and people are continuing to join.”
Andy Loughray, head of national sales at Matrix Fitness, added:
“We are delighted to add Bicester Hotel, Golf and Spa to our premier installation portfolio. The venue is the perfect showcase for our high-end equipment, with the luxurious surroundings providing the ideal complement for our premium products.”
The hotel’s enviable range of facilities includes a magnificent golf course, dedicated yoga, dance, and indoor cycling studios, a luxury pool complex and spa, and four new floodlit tennis courts. After an intensive workout, guests can also benefit from a wealth of beauty and therapeutic treatments in the Forest of Wellbeing suite, and enjoy an exquisite dining experience in Grays Restaurant, or a light bite in the elegant contemporary bar and lounge area.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2014 issue 4
Spa Foresight™: Spa Foresight™
Trends, technologies and strategies which will shape the future of the global spa and wellness industry
Interview: Steve Jeisman
The group director of spas and development at Alila talks to Katie Barnes about leading the way in spa innovation and about new investment from US firm Geolo Capital
Ask an expert: Fasting
What makes a successful fasting programme and how can spas offer them safely? Julie Cramer investigates
Advertisement promotion: ESPA
At 21, ESPA is a veteran
of the global spa industry,
but it’s still leading the
way. Founder and CEO Sue
Harmsworth explains how
Therapy: Mineral matters
Sophie Benge focuses on water and mud therapies in the last of her series on wellness in central and eastern Europe
Everyone’s talking about: Russia
Jak Phillips gives a SWOT analysis of the Russian spa industry and gets insights from operators and consultants working in the sector
Glacial Spa: Tribal gathering
Wellness and adventure tourism is a key focus for Ng?i Tahu, one of the richest Maori tribes in New Zealand. Jennifer Harbottle finds out more
Summit review: Bright future
Katie Barnes shares her highlights from the 2014 Global Spa & Wellness Summit held in Marrakech, Morocco
Research: Strength in numbers
The worldwide spa industry has grown 56 per cent since 2007 and is part of a US$3.4tn cluster according to the 2014 Global Spa & Wellness Economy Monitor report. Ophelia Yeung reveals more
Wellness: Wearable technology
The latest wellness wearables for your spa, including devices by Google, Apple and Ralph Lauren
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
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Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
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A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
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visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
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colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
