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PRODUCT NEWS
Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
PRODUCT NEWS
National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia.
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
+ More products  
LATEST JOBS
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Pendle Leisure Trust
Salary: £Competitive + fabulous benefits package
Job location: Nelson, Lancashire , United Kingdom
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Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Job location: Epping Forest, London , United Kingdom
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
PRODUCT NEWS
Holovis creates AR app to enhance Royal Liver Building experience
15 Jul 2019 . BY Lauren Heath-Jones
The app is designed to enhance the visitor experience using AR
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.

A Liverpool icon, the Royal Liver Building has undergone a virtual transformation to immerse visitors in the city's rich culture and history. It now features a visitor centre offering visitors a stunning 360-degree view of the Liverpool city scape, as well a projection mapped show, designed by Holovis' in-house studio Holovis Creative, which utilises the building's Clock Tower and features 270-degree visuals. Surround audio, with original scoring and sound effects, delivered through a 5:1 solution completes the experience.

The app, designed to extend and enhance the guest experience, acts as a guide with guests simply holding their phone over the city scape to reveal information about local landmarks in their view.

It also offers 20 interactive 'moments', starting in the visitor centre and then placed throughout the entire experience, that transform photos into videos, unlock voice over narratives and showcase images from key periods in history.

Additionally, the app users AR to bring the two Liver Birds - a mythical hybrid of eagle and cormorant - to life. Visitors will be able to interact with the birds and immediately share their images and videos on social media.

Peter Cliff, creative director at Holovis, said: "The discoveries that guests make in the visitor centre allow them to customise their vist, by unlocking more secrets that are akin to their interests. As they progress on the 360 experience, the moments from the app perfectly compliment the narrative of their guide, which is as entertaining as it is educational."

"We have added a layer of adventure and gamification to the experience, which encourafges visitors to further engage. It has also given the attraction an exciting digital platform, without the need for expensive and sometimes impractical screens, especially when working in a Grade I-listed building."

"The app is a great addition to the experience that is helping guests get more immersed into the history of the building and the wider story of the glorious city of Liverpool."
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
+ More products   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS