PRODUCT NEWS
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| Alton Towers launches new Dungeon attraction for 2019 season |
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| 26 Mar 2019 . BY Lauren Heath-Jones |
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| Alton Towers Dungeons is a new attraction for the 2019 season |
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Alton Towers has launched a new experience for the 2019 season. Called the Alton Towers Dungeon, the attraction takes guests on a thrilling journey through Staffordshire's darkest moments.
Located on the site of the former Charlie and the Chocolate Factory dark ride, the Alton Towers Dungeon utilises elements from the previous attraction, including the former chocolate river, which now features newly-themed vessels, to transport guests through eight immersive scenes, showcasing the area's dark and gory history.
To create the Dungeons, Merlin partnered with longtime collaborator Holovis, who previously worked on the park's stand out Wicker Man rollercoaster.
Designed to bring the attraction to life, the experiential design firm used multisensory immersive techniques, such as AV, lighting, audio, SFX and projection mapping, to create a sense of unease and discomfort in guests.
Peter Cliff, creative director at Holovis, said: "One of the highlights for me is the zonal audio, where during a blackout scene voices and whispers surround the guests and give the impression that live actors are right behind them, breathing down their necks.
"Audio is something that often isn't used to its full capability within projects so it's great to experience it being used as a key storytelling metric."
"Another striking feature is the talking heads where we've intricately projection mapped on to the three-dimensional theming to make it look like the head is really talking. Details like this make the experience stand out in the minds of guests, whilst the technology remains invisible and frictionless," he added.
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| PRODUCT NEWS |
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| Triotech launches new dark ride Primordial |
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| Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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| Small Footprint, Big Significance: Studio City Water Park |
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| Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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| How surf simulators are transforming the experience economy |
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| The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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| Eye tracking AI Aquarium from ITRI helps visitors identify fish species |
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| It can take a while for visitors to identify the species of fish they’re looking at in an
aquarium – trying to match them up with information on an information panel can take time
and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology
Research Institute (ITRI) helps by exhibiting marine life information in real time
according to visitors’ line of sight. |
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QubicaAMF UK
QubicaAMF is the largest and most
innovative bowling equipment provider with
600 employees worldwi [more...] |
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Taylor Made Designs
Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...] |
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instantprint
We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...] |
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Sally Corporation
Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...] |
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