Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
PRODUCT NEWS
New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Small Footprint, Big Significance: Studio City Water Park
Long known for its fancy casinos, Macau realized within the past decade that it must diversify its tourism scene to attract new crowds. With the ambition of becoming the leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows, attractions, and family-friendly hotels. But the offering that truly stands out with fun for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all the water slides and aquatic play structures supplied by WhiteWater.
How surf simulators are transforming the experience economy
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.
+ More products  

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
PRODUCT NEWS
New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
+ More products   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS