Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Youth Sport Trust pilot: active play is 'crucial' to children preparing for school
POSTED 13 Sep 2019 . BY Tom Walker
The physical literacy and social mobility project was designed for children aged between two and four
A regional active play scheme targeting two to four-year-olds has been credited with providing a "wholly positive impact" on children’s attitude to learning – and their ability to follow instructions.

The results achieved by the West Somerset Physical Literacy programme, created by the Youth Sport Trust (YST), has led to plans to roll the programme out across the rest of the UK.

The early years physical literacy and social mobility project was designed to ensure every child in West Somerset received the opportunity to achieve a good level of physical development linked to their language and literacy skills.

Based on a programme of structured play, the pilot scheme was launched in October 2018 and aimed to increase self-esteem and wellbeing – as well as developing agility, balance and coordination.

Interim findings of the programme found that children as young as two were demonstrating improvements in speaking, along with managing relationships (55 per cent of the children taking part), understanding (64 per cent), and improvements in listening and attention (57 per cent).

Activities included chasing bubbles, balancing bean bags while moving, acting out stories in books and making children think how they can travel differently from one task to the next.

By also involving parents in stay and play clubs, 95 per cent of parents said they had been given ideas to help their child to be active and 90 per cent felt more confident in helping their child to be active at home.

“Movement in the early years is critical to a child’s development, and particularly for the children in nurseries and pre-school settings," said Chris Wright, head of health and wellbeing at YST.

“We have placed a huge amount of resource and research into training and mentoring parents, nursery and pre-school leaders to give them confidence and ideas around how to be active with their children and structure play in a way that supports their development.

“Not only are children developing the ability to sit for longer and have better object control to help them write and give them the skills they need to start school, but parents feel more confident to play with their children, they understand why it’s good to be active, and children are enjoying being more active which will mean they can develop healthy, active habits for good future physical and mental health.

"West Somerset is setting a great example of what could be achieved for young children all over the UK by getting them physically literate in their early years.”
RELATED STORIES
  Youth sports and culture projects receive £7m government investment


Sports, arts and heritage-based youth projects across the UK are set to receive a share of a £7m investment from the central government. The Youth Accelerator Fund has been set up to address urgent needs in the youth sector and expand existing successful projects run by Sport England, National Lottery Heritage Fund, Arts Council England and British Film Institute. Sport England will receive £1.32m to expand its grassroots programmes and offer extra-curricular sport to young people in deprived areas.
  Youth Sport Trust initiative to help improve wellness of young elite athletes and their parents


Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of performance sport.
  Youth Sport Trust lays out vision for PE


The Youth Sport Trust has laid out its vision for PE and school sport during its annual conference in Coventry. According to chief executive Alison Oliver, physical literacy and the love of movement should be at the heart of primary school PE, with leadership skills and health and wellbeing the focus on secondary school sport. Delivering a keynote speech at the conference, Oliver told delegates: “This would put physical education at the heart of the educational agenda for schools – ensuring young people are well enough to learn and have developed a range of personal competencies that will help them in the classroom.”
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Youth Sport Trust pilot: active play is 'crucial' to children preparing for school
POSTED 13 Sep 2019 . BY Tom Walker
The physical literacy and social mobility project was designed for children aged between two and four
A regional active play scheme targeting two to four-year-olds has been credited with providing a "wholly positive impact" on children’s attitude to learning – and their ability to follow instructions.

The results achieved by the West Somerset Physical Literacy programme, created by the Youth Sport Trust (YST), has led to plans to roll the programme out across the rest of the UK.

The early years physical literacy and social mobility project was designed to ensure every child in West Somerset received the opportunity to achieve a good level of physical development linked to their language and literacy skills.

Based on a programme of structured play, the pilot scheme was launched in October 2018 and aimed to increase self-esteem and wellbeing – as well as developing agility, balance and coordination.

Interim findings of the programme found that children as young as two were demonstrating improvements in speaking, along with managing relationships (55 per cent of the children taking part), understanding (64 per cent), and improvements in listening and attention (57 per cent).

Activities included chasing bubbles, balancing bean bags while moving, acting out stories in books and making children think how they can travel differently from one task to the next.

By also involving parents in stay and play clubs, 95 per cent of parents said they had been given ideas to help their child to be active and 90 per cent felt more confident in helping their child to be active at home.

“Movement in the early years is critical to a child’s development, and particularly for the children in nurseries and pre-school settings," said Chris Wright, head of health and wellbeing at YST.

“We have placed a huge amount of resource and research into training and mentoring parents, nursery and pre-school leaders to give them confidence and ideas around how to be active with their children and structure play in a way that supports their development.

“Not only are children developing the ability to sit for longer and have better object control to help them write and give them the skills they need to start school, but parents feel more confident to play with their children, they understand why it’s good to be active, and children are enjoying being more active which will mean they can develop healthy, active habits for good future physical and mental health.

"West Somerset is setting a great example of what could be achieved for young children all over the UK by getting them physically literate in their early years.”
RELATED STORIES
Youth sports and culture projects receive £7m government investment


Sports, arts and heritage-based youth projects across the UK are set to receive a share of a £7m investment from the central government. The Youth Accelerator Fund has been set up to address urgent needs in the youth sector and expand existing successful projects run by Sport England, National Lottery Heritage Fund, Arts Council England and British Film Institute. Sport England will receive £1.32m to expand its grassroots programmes and offer extra-curricular sport to young people in deprived areas.
Youth Sport Trust initiative to help improve wellness of young elite athletes and their parents


Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of performance sport.
Youth Sport Trust lays out vision for PE


The Youth Sport Trust has laid out its vision for PE and school sport during its annual conference in Coventry. According to chief executive Alison Oliver, physical literacy and the love of movement should be at the heart of primary school PE, with leadership skills and health and wellbeing the focus on secondary school sport. Delivering a keynote speech at the conference, Oliver told delegates: “This would put physical education at the heart of the educational agenda for schools – ensuring young people are well enough to learn and have developed a range of personal competencies that will help them in the classroom.”
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS