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NEWS
Virgin Active's valuation slips in third quarter despite new openings
POSTED 16 Feb 2017 . BY Deven Pamben
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Virgin Active's value took a slight dip in the third quarter of the financial year, according to South African investment firm Brait - the fitness operator's controlling shareholder.

A trading update said that Virgin Active's valuation in Pound Sterling was £896m (US$1.1bn; €1.1bn) at the end of the three-month period to 31 December 2016, down 0.9 per cent from £904m (US$1.1bn; €1.1bn) in the previous quarter.

Its valuation in South African Rand decreased by 5.7 per cent. The fitness operator's net asset value (NAV) stood at ZAR15.2bn (£0.9bn; US$1.2bn; €1.1bn) in the third quarter, from ZAR16.1bn (£1bn; US$1.2bn; €1.2bn) in the previous three-month period.

Brait bought an 80 per cent stake of Virgin Active in April 2015.

It is now 30 per cent of Brait’s NAV and has replaced New Look as the group’s largest holding after the clothing retailer's value plummeted during the third-quarter period. Brait's other two major assets are supermarket chain Iceland and food producer Premier.

Virgin Active opened 16 clubs worldwide in 2016, taking the operator's portfolio number to 255, with global adult membership at 1.2 million at the end of the year.

Thirteen clubs opened in South Africa, two in Thailand and one in Singapore. The openings included four flagship Collection clubs in Cape Town, Pretoria, Singapore and Bangkok, six Lifecentre clubs and five RED clubs in South Africa, and a Lifecentre club in Thailand.

The number of clubs the fitness operator runs will go down once the sale of 16 clubs to David Lloyd Leisure goes through, a deal which was announced last week.

The trading update said the offloading of the clubs was the "final significant step in focusing its UK operations, in accordance with its international strategy, on metropolitan and commuter hubs in key markets", and that the sites had delivered "a compelling valuation".

Brait said Virgin Active would continue its upgrade programme in 2017 and operate 45 clubs in the UK, 33 of which are in London.

It added: "Virgin Active’s commitment to product innovation and an outstanding member experience was evidenced in 2016 with the further rollout of the Grid (a high intensity floor based functional training class) across more of the estate; the introduction of the Pack (a revolutionary group cycle product) into all major territories and significant enhancements to its digital offering."
RELATED STORIES
  David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
  Focus on city locations is behind the sale of Virgin Active clubs


The sale of 16 Virgin Active sites in the UK is the final step of the company's strategy to focus its operations on metropolitan and commuter hubs in its key markets, the health and fitness operator has said.
  Virgin Active opens fifth Bangkok club


International health and fitness operator Virgin Active has opened its fifth club in Bangkok, Thailand, as it continues its growth and presence in South East Asia.
  Global marketing campaign launched by Virgin Active


Virgin Active has launched its first-ever global marketing campaign, which focuses on the operator’s innovative approach to cycling, yoga and floor training.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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23-26 Aug 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Virgin Active's valuation slips in third quarter despite new openings
POSTED 16 Feb 2017 . BY Deven Pamben
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Virgin Active's value took a slight dip in the third quarter of the financial year, according to South African investment firm Brait - the fitness operator's controlling shareholder.

A trading update said that Virgin Active's valuation in Pound Sterling was £896m (US$1.1bn; €1.1bn) at the end of the three-month period to 31 December 2016, down 0.9 per cent from £904m (US$1.1bn; €1.1bn) in the previous quarter.

Its valuation in South African Rand decreased by 5.7 per cent. The fitness operator's net asset value (NAV) stood at ZAR15.2bn (£0.9bn; US$1.2bn; €1.1bn) in the third quarter, from ZAR16.1bn (£1bn; US$1.2bn; €1.2bn) in the previous three-month period.

Brait bought an 80 per cent stake of Virgin Active in April 2015.

It is now 30 per cent of Brait’s NAV and has replaced New Look as the group’s largest holding after the clothing retailer's value plummeted during the third-quarter period. Brait's other two major assets are supermarket chain Iceland and food producer Premier.

Virgin Active opened 16 clubs worldwide in 2016, taking the operator's portfolio number to 255, with global adult membership at 1.2 million at the end of the year.

Thirteen clubs opened in South Africa, two in Thailand and one in Singapore. The openings included four flagship Collection clubs in Cape Town, Pretoria, Singapore and Bangkok, six Lifecentre clubs and five RED clubs in South Africa, and a Lifecentre club in Thailand.

The number of clubs the fitness operator runs will go down once the sale of 16 clubs to David Lloyd Leisure goes through, a deal which was announced last week.

The trading update said the offloading of the clubs was the "final significant step in focusing its UK operations, in accordance with its international strategy, on metropolitan and commuter hubs in key markets", and that the sites had delivered "a compelling valuation".

Brait said Virgin Active would continue its upgrade programme in 2017 and operate 45 clubs in the UK, 33 of which are in London.

It added: "Virgin Active’s commitment to product innovation and an outstanding member experience was evidenced in 2016 with the further rollout of the Grid (a high intensity floor based functional training class) across more of the estate; the introduction of the Pack (a revolutionary group cycle product) into all major territories and significant enhancements to its digital offering."
RELATED STORIES
David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
Focus on city locations is behind the sale of Virgin Active clubs


The sale of 16 Virgin Active sites in the UK is the final step of the company's strategy to focus its operations on metropolitan and commuter hubs in its key markets, the health and fitness operator has said.
Virgin Active opens fifth Bangkok club


International health and fitness operator Virgin Active has opened its fifth club in Bangkok, Thailand, as it continues its growth and presence in South East Asia.
Global marketing campaign launched by Virgin Active


Virgin Active has launched its first-ever global marketing campaign, which focuses on the operator’s innovative approach to cycling, yoga and floor training.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS