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NEWS
David Lloyd Leisure set to buy Virgin Active sites
POSTED 07 Feb 2017 . BY Deven Pamben
David Lloyd Leisure CEO, Glenn Earlam, says the acquisition will accelerate the company's "medium term growth plans in the UK"
David Lloyd Leisure CEO, Glenn Earlam, says the acquisition will accelerate the company's "medium term growth plans in the UK"
David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
 
The deal will bring the total number of DLL clubs to 111 and is expected to be completed in the second quarter of 2017. 

The clubs are in Berkshire, Brighton, Clearview, Dorset, Glamorgan, Gloucestershire, Hampshire, Lanarkshire, Lancashire, Lichfield, Norfolk, Northwood, Surrey, Thorpe Wood, Warwickshire and Wearside.

DLL operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain, including its latest club at Aravaca, Madrid which opened last week (1 February).

Since being acquired by private equity company TDR in 2013, DLL has embarked on a major programme to improve existing clubs. To date the company has invested more than £120m in refurbishing and developing its estate, including the opening of five new-build clubs. 

The Virgin deal underlines DLL’s aggressive growth strategy in the UK and across Europe. Five clubs have opened in the last 16 months in Newbury, Rouken Glen (Glasgow), Colchester, Antwerp in Belgium, and now Madrid in Spain. 

Commenting on the Virgin deal, Glenn Earlam chief executive officer, said: “The acquisition of these new sites will be a great move for us, and will greatly accelerate our medium term growth plans in the UK allowing us to concentrate more on our move into European markets. Most importantly they move David Lloyd Leisure into several important new areas of the country, reaching new local markets and meaning that far more of the UK’s population can take advantage of our health and fitness facilities.

“Most importantly, we are committed to investing and developing these newly acquired clubs, which is great news for both team and members at these clubs. We look forward to welcoming them all to David Lloyd Clubs.”

This is the second time within a year that Virgin has sold off a number of its clubs. In June last year, Nuffield Health acquired 35 Virgin sites.
RELATED STORIES
  Virgin Active opens fifth Bangkok club


International health and fitness operator Virgin Active has opened its fifth club in Bangkok, Thailand, as it continues its growth and presence in South East Asia.
  Global marketing campaign launched by Virgin Active


Virgin Active has launched its first-ever global marketing campaign, which focuses on the operator’s innovative approach to cycling, yoga and floor training.
  Pop-up cafe to take exercise as payment


David Lloyd Clubs is opening a pop-up cafe that will take exercise as payment, as part of a campaign to encourage people to be more active during the working day.
  Virgin Active opens flagship Collection club in Cape Town


Virgin Active has launched its latest full-service Collection club in the re-generated Silo District in Cape Town, South Africa.
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NEWS
David Lloyd Leisure set to buy Virgin Active sites
POSTED 07 Feb 2017 . BY Deven Pamben
David Lloyd Leisure CEO, Glenn Earlam, says the acquisition will accelerate the company's "medium term growth plans in the UK"
David Lloyd Leisure CEO, Glenn Earlam, says the acquisition will accelerate the company's "medium term growth plans in the UK"
David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
 
The deal will bring the total number of DLL clubs to 111 and is expected to be completed in the second quarter of 2017. 

The clubs are in Berkshire, Brighton, Clearview, Dorset, Glamorgan, Gloucestershire, Hampshire, Lanarkshire, Lancashire, Lichfield, Norfolk, Northwood, Surrey, Thorpe Wood, Warwickshire and Wearside.

DLL operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain, including its latest club at Aravaca, Madrid which opened last week (1 February).

Since being acquired by private equity company TDR in 2013, DLL has embarked on a major programme to improve existing clubs. To date the company has invested more than £120m in refurbishing and developing its estate, including the opening of five new-build clubs. 

The Virgin deal underlines DLL’s aggressive growth strategy in the UK and across Europe. Five clubs have opened in the last 16 months in Newbury, Rouken Glen (Glasgow), Colchester, Antwerp in Belgium, and now Madrid in Spain. 

Commenting on the Virgin deal, Glenn Earlam chief executive officer, said: “The acquisition of these new sites will be a great move for us, and will greatly accelerate our medium term growth plans in the UK allowing us to concentrate more on our move into European markets. Most importantly they move David Lloyd Leisure into several important new areas of the country, reaching new local markets and meaning that far more of the UK’s population can take advantage of our health and fitness facilities.

“Most importantly, we are committed to investing and developing these newly acquired clubs, which is great news for both team and members at these clubs. We look forward to welcoming them all to David Lloyd Clubs.”

This is the second time within a year that Virgin has sold off a number of its clubs. In June last year, Nuffield Health acquired 35 Virgin sites.
RELATED STORIES
Virgin Active opens fifth Bangkok club


International health and fitness operator Virgin Active has opened its fifth club in Bangkok, Thailand, as it continues its growth and presence in South East Asia.
Global marketing campaign launched by Virgin Active


Virgin Active has launched its first-ever global marketing campaign, which focuses on the operator’s innovative approach to cycling, yoga and floor training.
Pop-up cafe to take exercise as payment


David Lloyd Clubs is opening a pop-up cafe that will take exercise as payment, as part of a campaign to encourage people to be more active during the working day.
Virgin Active opens flagship Collection club in Cape Town


Virgin Active has launched its latest full-service Collection club in the re-generated Silo District in Cape Town, South Africa.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS