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The Void signs deal with ILMxLAB to create Disney and Marvel VR projects
POSTED 17 Sep 2018 . BY Tom Walker
The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet
Location-based virtual reality specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from both Disney and Marvel.

The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet.

Set for launch later this year, the attraction will be followed by another based on an as-yet-unnamed Marvel movie, set for a premiere next year, with the remaining experiences to be announced at a later date.

The new deal extends The Void’s existing relationship with Disney, which resulted in the company creating Secrets of the Empire, a Star Wars-themed experience in 2017.

"The overwhelming success of Star Wars: Secrets of the Empire has made it clear there is a high demand for world-class hyper-reality experiences set within beloved Disney universes," the two companies said in a statement.

Craig Watson, chairman and CEO of The Void, added: “Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The Void establishes itself as a leader in location-based entertainment."
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Jobs   News   Products   Magazine
NEWS
The Void signs deal with ILMxLAB to create Disney and Marvel VR projects
POSTED 17 Sep 2018 . BY Tom Walker
The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet
Location-based virtual reality specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from both Disney and Marvel.

The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet.

Set for launch later this year, the attraction will be followed by another based on an as-yet-unnamed Marvel movie, set for a premiere next year, with the remaining experiences to be announced at a later date.

The new deal extends The Void’s existing relationship with Disney, which resulted in the company creating Secrets of the Empire, a Star Wars-themed experience in 2017.

"The overwhelming success of Star Wars: Secrets of the Empire has made it clear there is a high demand for world-class hyper-reality experiences set within beloved Disney universes," the two companies said in a statement.

Craig Watson, chairman and CEO of The Void, added: “Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The Void establishes itself as a leader in location-based entertainment."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Continuum teams up with The Void to immerse guests in world of Star Wars


UK attractions operator Continuum and free-roam VR company The Void are launching a Star Wars experience in London.
The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
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Beijing Enlight Media, one of China's largest publicly-traded media groups, has revealed plans to create a vast movie-themed park in the city of Yangzhou.
Hong Kong's Ocean Park gets HK$2.8bn investment to move it from theme park to themed resort
The Hong Kong government has revealed plans to provide the historic Ocean Park theme park with a further HK$2.8bn (US$361m, €298m, (£265m) worth of investment over the next four years.
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Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands.
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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