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NEWS
Plans for Legoland Florida unveiled
POSTED 13 Jul 2010 . BY Martin Nash
Executives at Legoland in Florida, US held an 'open house' recently where they unveiled renderings of what the new park will look like and gave an outline of what will be on offer at the US's second Legoland site.

It will be divided into areas, which will include City, featuring a driving school where children earn their first 'driver's licence' and families compete on Fun Town Fire Academy to get a fire truck from one side to another and put out a faux fire; Imagination Zone, where children can race cars against each other; and the Duplo Play Area for toddlers.

Elsewhere, Factory Tour will reveal how Lego bricks are made; Castle Hill will be a medieval area featuring an indoor/outdoor rollercoaster taking guests on a ride in and out of a castle where a dragon defends his treasure; and Dino Island will see visitors taken on a thrill trip to prehistoric times.

Retail and dining areas are to include The Big Shop, a large Lego retail store, and the Garden Restaurant, serving homemade soups and sandwiches.

Legoland Florida, developed by Merlin Entertainments and expected to open in the autumn of 2011, will offer more than 50 rides, shows and attractions - including thousands of Lego models - and joins existing Legoland parks in California, Denmark, Germany and the UK. As with the other four, it will also have its own unique identity reflecting its location.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
Plans for Legoland Florida unveiled
POSTED 13 Jul 2010 . BY Martin Nash
Executives at Legoland in Florida, US held an 'open house' recently where they unveiled renderings of what the new park will look like and gave an outline of what will be on offer at the US's second Legoland site.

It will be divided into areas, which will include City, featuring a driving school where children earn their first 'driver's licence' and families compete on Fun Town Fire Academy to get a fire truck from one side to another and put out a faux fire; Imagination Zone, where children can race cars against each other; and the Duplo Play Area for toddlers.

Elsewhere, Factory Tour will reveal how Lego bricks are made; Castle Hill will be a medieval area featuring an indoor/outdoor rollercoaster taking guests on a ride in and out of a castle where a dragon defends his treasure; and Dino Island will see visitors taken on a thrill trip to prehistoric times.

Retail and dining areas are to include The Big Shop, a large Lego retail store, and the Garden Restaurant, serving homemade soups and sandwiches.

Legoland Florida, developed by Merlin Entertainments and expected to open in the autumn of 2011, will offer more than 50 rides, shows and attractions - including thousands of Lego models - and joins existing Legoland parks in California, Denmark, Germany and the UK. As with the other four, it will also have its own unique identity reflecting its location.

MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS MANAGEMENT NEWS
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