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OMA kickstart 'architectural evolution' with vast Dubai arts hub Concrete
POSTED 16 Mar 2017 . BY Kim Megson
The arts hub is located in a former industrial warehouse Credit: Mohamed Somji, courtesy Alserkal Avenue

This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant
– Rem Koolhaas, OMA founding partner
Concrete – a multi-functional cultural space designed by OMA for Dubai’s Alserkal Avenue – officially opened to the public yesterday (15 March).

Located in the Al Qouz industrial area, Alserkal Avenue was founded in 2007, with the aim of promoting cultural initiatives in the region. In the intervening years it has become the emirate’s most important arts hub, with twenty-five galleries and art spaces.

OMA were commissioned to address the district’s growing need for a centrally located public space that can host a variety of cultural programmes, including exhibitions, performances and lectures.

The studio have created the space inside a 1,250sq m (13,500sq ft) former warehouse. To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings.

A translucent façade with full-height doors “seamlessly connects” Concrete’s interior with the complex’s large central courtyard – further enhancing the possibilities for using the space.

The aim, according to Iyad Alsaka, OMA’s partner in charge of the project, was to “keep the interior as neutral and flexible as possible, while transforming the existing exterior so that it would stand out from the surrounding buildings.”

Rem Koolhaas, OMA’s founding partner, added: “In Concrete, we are not introducing a new shape but instead were able to infiltrate an existing building with an arts institution. This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant.”

The director of Alserkal Avenue, Vilma Jurkute, said OMA’s “unique aesthetic” and approach to the Concrete project has “started a dialogue for architectural evolution in the United Arab Emirates.”

This is the practice’s first built project in the UAE, and they collaborated with local firms on the engineering and interior design.

The first exhibition taking place at the new venue is called Syria: Into the Light, which will be on view until 3 April 2017.

OMA have enjoyed a busy few months, completing new cultural buildings in London, Miami and Quebec and receiving planning approval for the Factory arts hub in Manchester.
A translucent façade with full-height doors 'seamlessly connects' Concrete’s interior with the complex’s large central courtyard Credit: Mohamed Somji, courtesy Alserkal Avenue
OMA were commissioned to address the district’s growing need for a centrally located public space Credit: Mohamed Somji, courtesy Alserkal Avenue
To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings Credit: OMA
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Factory, the flagship arts building for the north of England designed by Rem Koolhaas’ Office for Metropolitan Architecture (OMA), has been granted planning approval by Manchester City Council.
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International architecture studio OMA have unveiled their plans to transform four former industrial warehouses into a new and dynamic cultural hub for Alserkal Avenue – Dubai’s most important art district.
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NEWS
OMA kickstart 'architectural evolution' with vast Dubai arts hub Concrete
POSTED 16 Mar 2017 . BY Kim Megson
The arts hub is located in a former industrial warehouse Credit: Mohamed Somji, courtesy Alserkal Avenue
This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant
– Rem Koolhaas, OMA founding partner
Concrete – a multi-functional cultural space designed by OMA for Dubai’s Alserkal Avenue – officially opened to the public yesterday (15 March).

Located in the Al Qouz industrial area, Alserkal Avenue was founded in 2007, with the aim of promoting cultural initiatives in the region. In the intervening years it has become the emirate’s most important arts hub, with twenty-five galleries and art spaces.

OMA were commissioned to address the district’s growing need for a centrally located public space that can host a variety of cultural programmes, including exhibitions, performances and lectures.

The studio have created the space inside a 1,250sq m (13,500sq ft) former warehouse. To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings.

A translucent façade with full-height doors “seamlessly connects” Concrete’s interior with the complex’s large central courtyard – further enhancing the possibilities for using the space.

The aim, according to Iyad Alsaka, OMA’s partner in charge of the project, was to “keep the interior as neutral and flexible as possible, while transforming the existing exterior so that it would stand out from the surrounding buildings.”

Rem Koolhaas, OMA’s founding partner, added: “In Concrete, we are not introducing a new shape but instead were able to infiltrate an existing building with an arts institution. This building is totally produced in Dubai; it is not a foreign ideal, and that I think is significant.”

The director of Alserkal Avenue, Vilma Jurkute, said OMA’s “unique aesthetic” and approach to the Concrete project has “started a dialogue for architectural evolution in the United Arab Emirates.”

This is the practice’s first built project in the UAE, and they collaborated with local firms on the engineering and interior design.

The first exhibition taking place at the new venue is called Syria: Into the Light, which will be on view until 3 April 2017.

OMA have enjoyed a busy few months, completing new cultural buildings in London, Miami and Quebec and receiving planning approval for the Factory arts hub in Manchester.
A translucent façade with full-height doors 'seamlessly connects' Concrete’s interior with the complex’s large central courtyard Credit: Mohamed Somji, courtesy Alserkal Avenue
OMA were commissioned to address the district’s growing need for a centrally located public space Credit: Mohamed Somji, courtesy Alserkal Avenue
To enhance flexibility, multiple configurations can be achieved due to the enormous pivoting and sliding walls and the 8m high ceilings Credit: OMA
RELATED STORIES
Rem Koolhaas' cultural hub for Manchester wins planning approval


Factory, the flagship arts building for the north of England designed by Rem Koolhaas’ Office for Metropolitan Architecture (OMA), has been granted planning approval by Manchester City Council.
OMA design major arts hub for Dubai as city expands cultural offerings


International architecture studio OMA have unveiled their plans to transform four former industrial warehouses into a new and dynamic cultural hub for Alserkal Avenue – Dubai’s most important art district.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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TechnoAlpin Indoor

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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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