Merlin to take Legoland Discovery Centres to Belgium with deal for Brussels site | attractionsmanagement.com news
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Merlin to take Legoland Discovery Centres to Belgium with deal for Brussels site
POSTED 22 Jun 2021 . BY Tom Walker
The Brussels site will add to Merlin's existing portfolio of attractions across Europe Credit: Merlin Entertainments/Legoland Discovery Centre Berlin
Merlin Entertainments have revealed plans to open a Legoland Discovery Centre in Belgium
The attraction will be located at the Docks Bruxsel shopping centre in the capital city Brussels
The 3,000sq ft site is set to open its doors in mid-2022
Described as a "next generation" Discovery Centre, more details of the attraction are set to be announced later this year
Merlin Entertainments has revealed plans to open a Legoland Discovery Centre in the Belgian capital city Brussels.

The company has signed a deal to launch a 3,000sq ft site at the Docks Bruxsel shopping centre, with an opening date set for mid-2022.

Described as a "next generation" Discovery Centre, Merlin said it would release more details of the attraction later this year.

Meike Lippert, senior divisional director of Merlin's Midway attractions in Europe, said: "We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in Summer 2022."

According to Fabian Maingain, Alderman of Economic Affairs for the City of Brussels, the capital recognises "the added value" of the Legoland brand.

“It is positive for Brussels to welcome this kind of offer, which will broaden the recreational offer along the canal, where you can already find, among others, the train museum, creating potentially interesting touristic synergies,” Maingain said.

“This new LEGOLAND Discovery Centre promises to be a major draw for us both on a local level and beyond, not only supporting economic recovery, but it will also bring a place of wonder for young and old.”

Merlin's portfolio of Legoland Discovery Centres includes sites in the UK, Germany, Turkey, the US, Canada, Japan, China, Hong Kong and Australia.
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Jobs   News   Products   Magazine
NEWS
Merlin to take Legoland Discovery Centres to Belgium with deal for Brussels site
POSTED 22 Jun 2021 . BY Tom Walker
The Brussels site will add to Merlin's existing portfolio of attractions across Europe Credit: Merlin Entertainments/Legoland Discovery Centre Berlin
Merlin Entertainments have revealed plans to open a Legoland Discovery Centre in Belgium
The attraction will be located at the Docks Bruxsel shopping centre in the capital city Brussels
The 3,000sq ft site is set to open its doors in mid-2022
Described as a "next generation" Discovery Centre, more details of the attraction are set to be announced later this year
Merlin Entertainments has revealed plans to open a Legoland Discovery Centre in the Belgian capital city Brussels.

The company has signed a deal to launch a 3,000sq ft site at the Docks Bruxsel shopping centre, with an opening date set for mid-2022.

Described as a "next generation" Discovery Centre, Merlin said it would release more details of the attraction later this year.

Meike Lippert, senior divisional director of Merlin's Midway attractions in Europe, said: "We look forward to revealing more special details over the coming months ahead of welcoming our first visitors in Summer 2022."

According to Fabian Maingain, Alderman of Economic Affairs for the City of Brussels, the capital recognises "the added value" of the Legoland brand.

“It is positive for Brussels to welcome this kind of offer, which will broaden the recreational offer along the canal, where you can already find, among others, the train museum, creating potentially interesting touristic synergies,” Maingain said.

“This new LEGOLAND Discovery Centre promises to be a major draw for us both on a local level and beyond, not only supporting economic recovery, but it will also bring a place of wonder for young and old.”

Merlin's portfolio of Legoland Discovery Centres includes sites in the UK, Germany, Turkey, the US, Canada, Japan, China, Hong Kong and Australia.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Merlin reveals first images of Legoland Windsor's new Mythica attraction


Merlin Entertainments has revealed the first images of the new multi-million-pound Lego Mythica: World of Mythical Creatures zone at its Legoland Windsor theme park.
Madame Tussauds figures helping out at famous New York steakhouse


Peter Luger Steak House in New York has recruited in some unusual help to ensure diners adhere to social distancing measures – while giving guests a photo opportunities.
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
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IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Saudi Arabia offers US$133m in loans to create 50 new attractions
Saudi Arabia's General Entertainment Authority (GEA) has pledged to provide SAR500m (US$133m, €112m, £96m) worth of loans to companies, in order to create new attractions and entertainment projects in the country.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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