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NEWS
Legoland Florida announces Lego Movie expansion plans
POSTED 11 May 2018 . BY Tom Anstey
Merlin has announced the largest expansion for Legoland Florida since it opened in 2011.

Coming in Q2 2019, the new world, based on The Lego Movie, is the theme park and resort's biggest investment in its history, placing visitors in the city of Bricksburg, the home of the movie's main character, Emmet.

Three new rides will feature in the new world, with character meet and greets and a giant playscape also included. Additionally, the expansion will see the park's existing Quest for Chi interactive boat ride rethemed to become part of Lego Movie World. The addition, says Merlin, represents Legoland's continuing commitment to providing state-of-the-art experiences for kids ages 2-12.

“The sights and sounds will be fully immersive, bringing The Lego Movie franchise to life in a way that only a Legoland Park could,” said Rex Jackson, general manager of Legoland Florida Resort.

"We know kids come from all over the world to meet the stars of the movie and we can’t wait to see their faces light up as they interact within the imaginative world of Bricksburg."

The 2014 film was a critical and commercial success, grossing US$469m (€392.2m, £345.3m) worldwide against a US$60m (€50.2m, £44.2m) budget. A sequel to the film – The Lego Movie Sequel – will open on 8 February 2019, just prior to the new land's launch. The park's most recent addition is its virtual reality rollercoaster, which debuted in March. It also opened its new Ninjago World in January last year.
RELATED STORIES
  Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks


Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Legoland Florida announces Lego Movie expansion plans
POSTED 11 May 2018 . BY Tom Anstey
Merlin has announced the largest expansion for Legoland Florida since it opened in 2011.

Coming in Q2 2019, the new world, based on The Lego Movie, is the theme park and resort's biggest investment in its history, placing visitors in the city of Bricksburg, the home of the movie's main character, Emmet.

Three new rides will feature in the new world, with character meet and greets and a giant playscape also included. Additionally, the expansion will see the park's existing Quest for Chi interactive boat ride rethemed to become part of Lego Movie World. The addition, says Merlin, represents Legoland's continuing commitment to providing state-of-the-art experiences for kids ages 2-12.

“The sights and sounds will be fully immersive, bringing The Lego Movie franchise to life in a way that only a Legoland Park could,” said Rex Jackson, general manager of Legoland Florida Resort.

"We know kids come from all over the world to meet the stars of the movie and we can’t wait to see their faces light up as they interact within the imaginative world of Bricksburg."

The 2014 film was a critical and commercial success, grossing US$469m (€392.2m, £345.3m) worldwide against a US$60m (€50.2m, £44.2m) budget. A sequel to the film – The Lego Movie Sequel – will open on 8 February 2019, just prior to the new land's launch. The park's most recent addition is its virtual reality rollercoaster, which debuted in March. It also opened its new Ninjago World in January last year.
RELATED STORIES
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks


Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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