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NEWS
Legoland Florida announces Lego Movie expansion plans
POSTED 11 May 2018 . BY Tom Anstey
Merlin has announced the largest expansion for Legoland Florida since it opened in 2011.

Coming in Q2 2019, the new world, based on The Lego Movie, is the theme park and resort's biggest investment in its history, placing visitors in the city of Bricksburg, the home of the movie's main character, Emmet.

Three new rides will feature in the new world, with character meet and greets and a giant playscape also included. Additionally, the expansion will see the park's existing Quest for Chi interactive boat ride rethemed to become part of Lego Movie World. The addition, says Merlin, represents Legoland's continuing commitment to providing state-of-the-art experiences for kids ages 2-12.

“The sights and sounds will be fully immersive, bringing The Lego Movie franchise to life in a way that only a Legoland Park could,” said Rex Jackson, general manager of Legoland Florida Resort.

"We know kids come from all over the world to meet the stars of the movie and we can’t wait to see their faces light up as they interact within the imaginative world of Bricksburg."

The 2014 film was a critical and commercial success, grossing US$469m (€392.2m, £345.3m) worldwide against a US$60m (€50.2m, £44.2m) budget. A sequel to the film – The Lego Movie Sequel – will open on 8 February 2019, just prior to the new land's launch. The park's most recent addition is its virtual reality rollercoaster, which debuted in March. It also opened its new Ninjago World in January last year.
RELATED STORIES
  Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks


Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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DIRECTORY
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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NEWS
Legoland Florida announces Lego Movie expansion plans
POSTED 11 May 2018 . BY Tom Anstey
Merlin has announced the largest expansion for Legoland Florida since it opened in 2011.

Coming in Q2 2019, the new world, based on The Lego Movie, is the theme park and resort's biggest investment in its history, placing visitors in the city of Bricksburg, the home of the movie's main character, Emmet.

Three new rides will feature in the new world, with character meet and greets and a giant playscape also included. Additionally, the expansion will see the park's existing Quest for Chi interactive boat ride rethemed to become part of Lego Movie World. The addition, says Merlin, represents Legoland's continuing commitment to providing state-of-the-art experiences for kids ages 2-12.

“The sights and sounds will be fully immersive, bringing The Lego Movie franchise to life in a way that only a Legoland Park could,” said Rex Jackson, general manager of Legoland Florida Resort.

"We know kids come from all over the world to meet the stars of the movie and we can’t wait to see their faces light up as they interact within the imaginative world of Bricksburg."

The 2014 film was a critical and commercial success, grossing US$469m (€392.2m, £345.3m) worldwide against a US$60m (€50.2m, £44.2m) budget. A sequel to the film – The Lego Movie Sequel – will open on 8 February 2019, just prior to the new land's launch. The park's most recent addition is its virtual reality rollercoaster, which debuted in March. It also opened its new Ninjago World in January last year.
RELATED STORIES
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks


Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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