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Legoland performs for Merlin, but UK attractions struggle following terror attacks
POSTED 07 Aug 2017 . BY Tom Anstey
Merlin attributed success at its Lego parks to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida
New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.

Reporting its latest earnings, in the first half of 2017, Merlin recorded increased revenues of £685m (US$891.7m, €756.3m) – up by 9.6 per cent - while earnings before interest, tax, depreciation and amortisation (EBITDA) were £144m (US$187.5m, €159m) – an increase of 2.4 per cent.

Visitor numbers for the first half of the year were also up, increasing 6.2 per cent, with 29.7 million visitors to Merlin attractions so far this year.

Merlin said it had strong revenue performance despite some “difficult markets” particularly softness in the UK theme park market and its midway attractions in London, which it called “subdued”.

“The series of terror attacks in the UK immediately and significantly reduced domestic demand, and we remain cautious on international visitation over the key summer trading period given the lag between international bookings and visitation,” said the operator in a statement.

For Merlin’s Midway division, which includes attractions such as Shrek’s Adventure, Dungeons and Sea Life aquariums, operating profits fell from £91m (US$118.5m, €100.5m) to £89m (US$115.9m, €98.3m), though this figure also included the opening of new attractions.

Merlin’s Legoland parks have performed well, with revenue increasing 8 per cent to £267m (US$347.6m, €294.9m), and operating profits up 32.1 per cent to £85m (US$110.6m, €93.9m). Merlin attributed these increases to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida.

"We continue to be excited by the long term underlying growth prospects in our market and have the strategy in place to exploit these,” said Merlin chief executive Nick Varney.

“We remain on track to meet our 2020 milestone targets, supported not only by the attractions and accommodation opened to date, but also by the progress we have made on the pipeline, in particular the ongoing development of new brands which will underpin the longer term roll out."
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  Merlin chief executive to deliver keynote address at IAAPA 2017


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  Varney calls on new government to shake up "undervalued" tourism sector


Merlin Entertainments chief Nick Varney has said the next UK government must hand over responsibility for promoting tourism to a new department, saying the Department for Culture, Media and Sport (DCMS) had made it a “second-tier priority”.
  Merlin attractions close river rapids rides following Drayton Manor death


A number of Merlin attractions have closed their river rapids rides, following the death of 11-year-old Evha Jannat, who was killed at Drayton Manor on Tuesday after falling off the ride into the water.
  Merlin could pull plug on Shrek’s Adventure roll out


It’s almost a year since Universal’s parent company Comcast acquired DreamWorks, and now Merlin Entertainments boss Nick Varney has to decide what to do with its Shrek’s Adventure midway.
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NEWS
Legoland performs for Merlin, but UK attractions struggle following terror attacks
POSTED 07 Aug 2017 . BY Tom Anstey
Merlin attributed success at its Lego parks to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida
New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.

Reporting its latest earnings, in the first half of 2017, Merlin recorded increased revenues of £685m (US$891.7m, €756.3m) – up by 9.6 per cent - while earnings before interest, tax, depreciation and amortisation (EBITDA) were £144m (US$187.5m, €159m) – an increase of 2.4 per cent.

Visitor numbers for the first half of the year were also up, increasing 6.2 per cent, with 29.7 million visitors to Merlin attractions so far this year.

Merlin said it had strong revenue performance despite some “difficult markets” particularly softness in the UK theme park market and its midway attractions in London, which it called “subdued”.

“The series of terror attacks in the UK immediately and significantly reduced domestic demand, and we remain cautious on international visitation over the key summer trading period given the lag between international bookings and visitation,” said the operator in a statement.

For Merlin’s Midway division, which includes attractions such as Shrek’s Adventure, Dungeons and Sea Life aquariums, operating profits fell from £91m (US$118.5m, €100.5m) to £89m (US$115.9m, €98.3m), though this figure also included the opening of new attractions.

Merlin’s Legoland parks have performed well, with revenue increasing 8 per cent to £267m (US$347.6m, €294.9m), and operating profits up 32.1 per cent to £85m (US$110.6m, €93.9m). Merlin attributed these increases to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida.

"We continue to be excited by the long term underlying growth prospects in our market and have the strategy in place to exploit these,” said Merlin chief executive Nick Varney.

“We remain on track to meet our 2020 milestone targets, supported not only by the attractions and accommodation opened to date, but also by the progress we have made on the pipeline, in particular the ongoing development of new brands which will underpin the longer term roll out."
RELATED STORIES
Merlin chief executive to deliver keynote address at IAAPA 2017


Merlin Entertainments CEO Nick Varney has been named keynote speaker for the 2017 IAAPA attractions expo in Orlando, Florida.
Varney calls on new government to shake up "undervalued" tourism sector


Merlin Entertainments chief Nick Varney has said the next UK government must hand over responsibility for promoting tourism to a new department, saying the Department for Culture, Media and Sport (DCMS) had made it a “second-tier priority”.
Merlin attractions close river rapids rides following Drayton Manor death


A number of Merlin attractions have closed their river rapids rides, following the death of 11-year-old Evha Jannat, who was killed at Drayton Manor on Tuesday after falling off the ride into the water.
Merlin could pull plug on Shrek’s Adventure roll out


It’s almost a year since Universal’s parent company Comcast acquired DreamWorks, and now Merlin Entertainments boss Nick Varney has to decide what to do with its Shrek’s Adventure midway.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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