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Legoland performs for Merlin, but UK attractions struggle following terror attacks
POSTED 07 Aug 2017 . BY Tom Anstey
Merlin attributed success at its Lego parks to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida
New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.

Reporting its latest earnings, in the first half of 2017, Merlin recorded increased revenues of £685m (US$891.7m, €756.3m) – up by 9.6 per cent - while earnings before interest, tax, depreciation and amortisation (EBITDA) were £144m (US$187.5m, €159m) – an increase of 2.4 per cent.

Visitor numbers for the first half of the year were also up, increasing 6.2 per cent, with 29.7 million visitors to Merlin attractions so far this year.

Merlin said it had strong revenue performance despite some “difficult markets” particularly softness in the UK theme park market and its midway attractions in London, which it called “subdued”.

“The series of terror attacks in the UK immediately and significantly reduced domestic demand, and we remain cautious on international visitation over the key summer trading period given the lag between international bookings and visitation,” said the operator in a statement.

For Merlin’s Midway division, which includes attractions such as Shrek’s Adventure, Dungeons and Sea Life aquariums, operating profits fell from £91m (US$118.5m, €100.5m) to £89m (US$115.9m, €98.3m), though this figure also included the opening of new attractions.

Merlin’s Legoland parks have performed well, with revenue increasing 8 per cent to £267m (US$347.6m, €294.9m), and operating profits up 32.1 per cent to £85m (US$110.6m, €93.9m). Merlin attributed these increases to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida.

"We continue to be excited by the long term underlying growth prospects in our market and have the strategy in place to exploit these,” said Merlin chief executive Nick Varney.

“We remain on track to meet our 2020 milestone targets, supported not only by the attractions and accommodation opened to date, but also by the progress we have made on the pipeline, in particular the ongoing development of new brands which will underpin the longer term roll out."
RELATED STORIES
  Merlin chief executive to deliver keynote address at IAAPA 2017


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  Varney calls on new government to shake up "undervalued" tourism sector


Merlin Entertainments chief Nick Varney has said the next UK government must hand over responsibility for promoting tourism to a new department, saying the Department for Culture, Media and Sport (DCMS) had made it a “second-tier priority”.
  Merlin attractions close river rapids rides following Drayton Manor death


A number of Merlin attractions have closed their river rapids rides, following the death of 11-year-old Evha Jannat, who was killed at Drayton Manor on Tuesday after falling off the ride into the water.
  Merlin could pull plug on Shrek’s Adventure roll out


It’s almost a year since Universal’s parent company Comcast acquired DreamWorks, and now Merlin Entertainments boss Nick Varney has to decide what to do with its Shrek’s Adventure midway.
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NEWS
Legoland performs for Merlin, but UK attractions struggle following terror attacks
POSTED 07 Aug 2017 . BY Tom Anstey
Merlin attributed success at its Lego parks to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida
New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.

Reporting its latest earnings, in the first half of 2017, Merlin recorded increased revenues of £685m (US$891.7m, €756.3m) – up by 9.6 per cent - while earnings before interest, tax, depreciation and amortisation (EBITDA) were £144m (US$187.5m, €159m) – an increase of 2.4 per cent.

Visitor numbers for the first half of the year were also up, increasing 6.2 per cent, with 29.7 million visitors to Merlin attractions so far this year.

Merlin said it had strong revenue performance despite some “difficult markets” particularly softness in the UK theme park market and its midway attractions in London, which it called “subdued”.

“The series of terror attacks in the UK immediately and significantly reduced domestic demand, and we remain cautious on international visitation over the key summer trading period given the lag between international bookings and visitation,” said the operator in a statement.

For Merlin’s Midway division, which includes attractions such as Shrek’s Adventure, Dungeons and Sea Life aquariums, operating profits fell from £91m (US$118.5m, €100.5m) to £89m (US$115.9m, €98.3m), though this figure also included the opening of new attractions.

Merlin’s Legoland parks have performed well, with revenue increasing 8 per cent to £267m (US$347.6m, €294.9m), and operating profits up 32.1 per cent to £85m (US$110.6m, €93.9m). Merlin attributed these increases to the launch of Legoland Japan, a strong Easter period and new accommodation at its parks in Billund and Florida.

"We continue to be excited by the long term underlying growth prospects in our market and have the strategy in place to exploit these,” said Merlin chief executive Nick Varney.

“We remain on track to meet our 2020 milestone targets, supported not only by the attractions and accommodation opened to date, but also by the progress we have made on the pipeline, in particular the ongoing development of new brands which will underpin the longer term roll out."
RELATED STORIES
Merlin chief executive to deliver keynote address at IAAPA 2017


Merlin Entertainments CEO Nick Varney has been named keynote speaker for the 2017 IAAPA attractions expo in Orlando, Florida.
Varney calls on new government to shake up "undervalued" tourism sector


Merlin Entertainments chief Nick Varney has said the next UK government must hand over responsibility for promoting tourism to a new department, saying the Department for Culture, Media and Sport (DCMS) had made it a “second-tier priority”.
Merlin attractions close river rapids rides following Drayton Manor death


A number of Merlin attractions have closed their river rapids rides, following the death of 11-year-old Evha Jannat, who was killed at Drayton Manor on Tuesday after falling off the ride into the water.
Merlin could pull plug on Shrek’s Adventure roll out


It’s almost a year since Universal’s parent company Comcast acquired DreamWorks, and now Merlin Entertainments boss Nick Varney has to decide what to do with its Shrek’s Adventure midway.
MORE NEWS
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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