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NEWS
Furniture giant IKEA to launch budget hotel chain
POSTED 15 Aug 2012 . BY Tom Walker
Image: IKEA currently operates 340 stores in 38 countries

The parent company of furniture giant IKEA has announced plans to launch a 'budget design' hotel chain for the European market.

Inter IKEA, which owns the intellectual property rights to IKEA, is considering more than 100 locations and it is understood that negotiations are at an advanced stages for sites in Germany, the UK, the Netherlands and Poland.

The hotels will likely be operated by an established hotel management firm outside the IKEA group of companies, with the properties being owned by Inter IKEA.

Speaking to the German newspaper Frankfurter Allgemeine Zeitung, Inter IKEA business development manager Harald Müller said that the hotels would have "no reference" to IKEA in their branding.

"We should be in a position to announce the location of the first hotel in Germany in a few weeks," he added.

To read Müller's interview in Allgemeine Zeitung (in German), click here.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
NEWS
Furniture giant IKEA to launch budget hotel chain
POSTED 15 Aug 2012 . BY Tom Walker
Image: IKEA currently operates 340 stores in 38 countries

The parent company of furniture giant IKEA has announced plans to launch a 'budget design' hotel chain for the European market.

Inter IKEA, which owns the intellectual property rights to IKEA, is considering more than 100 locations and it is understood that negotiations are at an advanced stages for sites in Germany, the UK, the Netherlands and Poland.

The hotels will likely be operated by an established hotel management firm outside the IKEA group of companies, with the properties being owned by Inter IKEA.

Speaking to the German newspaper Frankfurter Allgemeine Zeitung, Inter IKEA business development manager Harald Müller said that the hotels would have "no reference" to IKEA in their branding.

"We should be in a position to announce the location of the first hotel in Germany in a few weeks," he added.

To read Müller's interview in Allgemeine Zeitung (in German), click here.
RELATED STORIES
IKEA offers in-store spa sleepover to 150 customers


Swedish furniture retailer IKEA is inviting 150 customers from its IKEA Family membership scheme to spend the night in-store to indulge in an array of spa treatments.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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