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NEWS
Deborah Thomas steps down as Ardent CEO to focus on struggling parks division
POSTED 09 May 2017 . BY Tom Anstey
Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses Credit: DEAN LEWINS/AAP/PA Images
Ardent Leisure chief executive Deborah Thomas is to step down from her position and take up a new role within the company in order to oversee its troubled theme park division.

Ardent continues to suffer in the wake of a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year, announcing predicted losses of up to AU$4m (US$3m, €2.7m, £2.3m) for the year’s end on 30 June.

Taking up the position of chief customer officer and chief operating officer for Australasia on 1 July, Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses – WhiteWater World and AMF bowling centres.

According to Ardent, the change in leadership was initiated by Thomas, following a review of the company’s global growth strategy. Former Nine Entertainment Co chief operating officer and chief financial officer Simon Kelly will replace her as CEO.

Ardent also operates 30 Main Event FECs in the US, with plans to open another eight in the next financial year as part of a significant investment in the US market. It sold off its health club arm in a AU$260m (US$191.2m, €175.2m, £147.7m) deal last year, with the company becoming a “pure-play entertainment firm”. Its Main Event FECs generate more than 60 per cent of its earnings.

According to Ardent, combined visitor numbers at its parks for March and April were down 36.7 per cent, and revenue was 38.9 per cent lower at AU$9.6m (US$7m, €6.5m, £5.5m) for the period. In addition to continued fallout from the Dreamworld accident, the drop was partly reflected by heavy rainfall and Cyclone Debbie in March, which led to tourist cancellations in April.

The accident – which saw four people killed when two rafts on the park’s Thunder River rapids ride collided – has had a ripple effect on Australia’s parks, with with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance and revenues in decline.
RELATED STORIES
  Ardent revenue plummets in wake of DreamWorld tragedy


Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.
  Dreamworld to reopen 10 December following October deaths


Australia’s Dreamworld will reopen to the public on 10 December following an accident in October that resulted in the deaths of four people.
  Four killed at Dreamworld on river rapids ride


Four people have died following an accident on a ride at Dreamworld – Australia’s largest theme park.
  Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
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Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
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Jobs    News   Products   Magazine   Subscribe
NEWS
Deborah Thomas steps down as Ardent CEO to focus on struggling parks division
POSTED 09 May 2017 . BY Tom Anstey
Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses Credit: DEAN LEWINS/AAP/PA Images
Ardent Leisure chief executive Deborah Thomas is to step down from her position and take up a new role within the company in order to oversee its troubled theme park division.

Ardent continues to suffer in the wake of a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year, announcing predicted losses of up to AU$4m (US$3m, €2.7m, £2.3m) for the year’s end on 30 June.

Taking up the position of chief customer officer and chief operating officer for Australasia on 1 July, Thomas will directly oversee the revitalisation of Dreamworld and Ardent’s other Australian businesses – WhiteWater World and AMF bowling centres.

According to Ardent, the change in leadership was initiated by Thomas, following a review of the company’s global growth strategy. Former Nine Entertainment Co chief operating officer and chief financial officer Simon Kelly will replace her as CEO.

Ardent also operates 30 Main Event FECs in the US, with plans to open another eight in the next financial year as part of a significant investment in the US market. It sold off its health club arm in a AU$260m (US$191.2m, €175.2m, £147.7m) deal last year, with the company becoming a “pure-play entertainment firm”. Its Main Event FECs generate more than 60 per cent of its earnings.

According to Ardent, combined visitor numbers at its parks for March and April were down 36.7 per cent, and revenue was 38.9 per cent lower at AU$9.6m (US$7m, €6.5m, £5.5m) for the period. In addition to continued fallout from the Dreamworld accident, the drop was partly reflected by heavy rainfall and Cyclone Debbie in March, which led to tourist cancellations in April.

The accident – which saw four people killed when two rafts on the park’s Thunder River rapids ride collided – has had a ripple effect on Australia’s parks, with with Warner Bros Movie World, Sea World and Wet ‘n’ Wild all reporting significant drops in attendance and revenues in decline.
RELATED STORIES
Ardent revenue plummets in wake of DreamWorld tragedy


Ardent Leisure has seen revenue fall by more than half following a fatal accident at its Dreamworld theme park on Australia’s Gold Coast last year.
Dreamworld to reopen 10 December following October deaths


Australia’s Dreamworld will reopen to the public on 10 December following an accident in October that resulted in the deaths of four people.
Four killed at Dreamworld on river rapids ride


Four people have died following an accident on a ride at Dreamworld – Australia’s largest theme park.
Focus on fun for Ardent Leisure after operator sells off health club arm


Ardent Leisure is planning significant investment in its entertainment ventures after offloading its health club business in a AU$260m (US$198.3m, €175.6m, £150m) deal to private equity house Quadrant.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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