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NEWS
BOA unveils new Olympic Museum plans
POSTED 27 Feb 2012 . BY Pete Hayman
The British Olympic Association (BOA) has revealed plans to build an Olympic Museum at the Queen Elizabeth Olympic Park, London, as a permanent legacy from the 2012 Games.

Located adjacent to the ArcelorMittal Orbit viewing tower, it is thought the new museum will become a major tourist attraction for the capital when it opens in 2014.

The British Olympic Museum will allow visitors to relive the London 2012 Games, with the aim of creating an interactive experience for people to share Olympic values and inspire future generations.

Among the elements proposed for the new museum is London and the Olympics - a look at how the capital became the first city in modern history to stage three Olympic Games.

Media and the Games will provide a behind-the-scenes look at the London Games, while the Gallery of Champions is planned to provide inspiration for the next generation of athletes.

The BOA will now work to secure funding from Olympic partners and individual donors. It is also working with the Olympic Park Legacy Company to finalise a licensing agreement.

BOA chair Colin Moynihan said: "As the only city to have earned the honour of hosting the Olympic Games three times, London occupies a truly unique place in Olympic history.

"It is a feat we should be immensely proud of and I believe the British Olympic Museum is the perfect way to ensure the memories of the London 2012 Games live on."

Legacy company chair Baroness Ford added: "The Olympic Museum will be a wonderful attraction on the Queen Elizabeth Olympic Park."

Details: www.teamgb.com

Image: The museum will be located adjacent to the ArcelorMittal Orbit to the left of the Olympic Stadium – Anthony Charlton/LOCOG
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Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
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Elevate Spa Riviera Maya Edition

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Get Attractions Management digital magazine FREE
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NEWS
BOA unveils new Olympic Museum plans
POSTED 27 Feb 2012 . BY Pete Hayman
The British Olympic Association (BOA) has revealed plans to build an Olympic Museum at the Queen Elizabeth Olympic Park, London, as a permanent legacy from the 2012 Games.

Located adjacent to the ArcelorMittal Orbit viewing tower, it is thought the new museum will become a major tourist attraction for the capital when it opens in 2014.

The British Olympic Museum will allow visitors to relive the London 2012 Games, with the aim of creating an interactive experience for people to share Olympic values and inspire future generations.

Among the elements proposed for the new museum is London and the Olympics - a look at how the capital became the first city in modern history to stage three Olympic Games.

Media and the Games will provide a behind-the-scenes look at the London Games, while the Gallery of Champions is planned to provide inspiration for the next generation of athletes.

The BOA will now work to secure funding from Olympic partners and individual donors. It is also working with the Olympic Park Legacy Company to finalise a licensing agreement.

BOA chair Colin Moynihan said: "As the only city to have earned the honour of hosting the Olympic Games three times, London occupies a truly unique place in Olympic history.

"It is a feat we should be immensely proud of and I believe the British Olympic Museum is the perfect way to ensure the memories of the London 2012 Games live on."

Legacy company chair Baroness Ford added: "The Olympic Museum will be a wonderful attraction on the Queen Elizabeth Olympic Park."

Details: www.teamgb.com

Image: The museum will be located adjacent to the ArcelorMittal Orbit to the left of the Olympic Stadium – Anthony Charlton/LOCOG
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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