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NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
  Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
  Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
  Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
  Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
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NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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