Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
  Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
  Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
  Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
  Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Alton Towers announces new attraction based on David Walliams' books
POSTED 18 Oct 2019 . BY Andy Knaggs
David Walliams has sold 33 million books worldwide Credit: Merlin Entertainments
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.

The resort said that construction started on a site around the existing Cloud Cuckoo Land area of the resort earlier this year, and added that nearly 100 specialists from its own creative team and external experts in the latest theme park technology are working to bring the attraction to fruition for a Q2 2020 opening.

Walliams' publisher, HarperCollins Children's Books, is also helping out with the plans, which will create a "ground-breaking, unique headline attraction", as well as bringing a number of other attractions and characters to life across the theme park and within the resort's hotels.

Walliams, who has sold more than 33 million copies of his books worldwide, said he was thrilled that some of his characters would be getting their own attractions at Alton Towers, adding: "I can't wait to experience them for myself, and from all the work that has gone in, I think people are going to love it. All will be revealed next year."

"David's books have really captured the imagination of Britain's children and their families, so it's a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation's favourite theme park," said Alton Towers' marketing director James Walker.
RELATED STORIES
Alton Towers Dungeon opens in place of Charlie and Chocolate Factory ride


The Dungeon attraction at Merlin’s Alton Towers theme park in Staffordshire has now officially opened – the sixth to open in the UK.
Inspiration behind Alton Towers' The Wicker Man revealed


Following the launch of Alton Towers' new Wicker Man ride last week, Bradley Wynne, the man behind the daring fire-infused new attraction, has revealed the inspiration behind the wooden rollercoaster.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
Merlin fined £5m for Alton Towers Smiler crash after 'catastrophic' safety failure


Merlin Entertainments has been fined £5m (US$6.5m, €5.7m) after last year’s horrific Smiler crash at Alton Towers, an accident which left five visitors with life-changing injuries including two leg amputations.
MORE NEWS
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS