Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
ASA reveals 1 in 5 adults unable to swim
POSTED 23 Mar 2015 . BY Jak Phillips
Of the nine million English adults currently unable to swim, approximately 2.13 million adults have a desire to learn Credit: Shutterstock.com
More than one in five adults in England are unable to swim, according to statistics released today (23 March) by the Amateur Swimming Association (ASA).

The survey, commissioned by the national governing body, reveals that 22 per cent of women and 20 per cent of men aged over 14 are unable to swim.

Despite being the most popular participation sport in England – with more than 2.6 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming has faced setbacks in recent months. The latest Sport England Active People Survey (APS), released in January, showed there had been an 8 per cent drop in swimming participation over the past 12 months.

However, the new ASA statistics suggest there is cause for some optimism. Of the nine million English adults currently unable to swim, approximately 2.13 million adults have a desire to learn, suggesting there is strong potential to boost participation of “the only sport that saves lives” and wider levels of physical activity.

“There are many reasons why people may not feel confident in the water or are nervous about going to a pool, so we are working closely with community groups and local partners to identify and breakdown these barriers and encourage the millions of adults who want to become a better swimmer to do so,” said ASA chief executive Adam Paker.

“The statistics released today show there is a great desire for people who missed out on learning to swim while at school to get in the water and take advantage of all the social and health benefits that swimming provides.”

The statistics have been released as the ASA launches its Manifesto for Aquatics which calls on policymakers to work with the ASA to ensure swimming as a leisure activity and sport remains accessible to all.

Chair of the ASA Group Board Edward Lord, added: “Our Manifesto calls on political parties to support the ASA in our three aims of ensuring more people have the opportunity to learn to swim, encouraging more people to swim regularly, and supporting the development of emerging talent to compete on the world stage.

“We have a great England Talent Programme and Club network, and we are working closely with pool operators and partners to develop local aquatic projects that encourage more people to take to the water.

“But we also need the support of local and national policy makers to help ensure good quality, affordable, aquatic facilities remain available to all. That’s why our Manifesto calls on politicians, officials and industry leaders to work with us to support and grow the only sport that saves lives.”

To read the ASA’s Manifesto for Aquatics, click here.
RELATED STORIES
  Poor pool capacity could hinder baby swimming boom, says research


The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.
  Nuffield Health teams up with Amateur Swimming Association


Nuffield Health and the Amateur Swimming Association (ASA) have announced an ongoing partnership to deliver ASA services at Nuffield Health Gyms across the country.
  ASA calls on schools and politicians to support school swimming


The Amateur Swimming Association (ASA) has urged primary schools and politicians to get behind school swimming as new figures reveal 45 per cent of primary school children are unable to swim 25m (82ft) despite it being a national curriculum requirement.
  Aquatics industry moves to standardise baby swimming regulations


Infant swim school Water Babies, the Amateur Swimming Association (ASA) and specialist baby swim product manufacturer Splash About, have joined forces to establish a new code of practice designed to provide clearer guidelines for practitioners in the baby swimming industry.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
ASA reveals 1 in 5 adults unable to swim
POSTED 23 Mar 2015 . BY Jak Phillips
Of the nine million English adults currently unable to swim, approximately 2.13 million adults have a desire to learn Credit: Shutterstock.com
More than one in five adults in England are unable to swim, according to statistics released today (23 March) by the Amateur Swimming Association (ASA).

The survey, commissioned by the national governing body, reveals that 22 per cent of women and 20 per cent of men aged over 14 are unable to swim.

Despite being the most popular participation sport in England – with more than 2.6 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming has faced setbacks in recent months. The latest Sport England Active People Survey (APS), released in January, showed there had been an 8 per cent drop in swimming participation over the past 12 months.

However, the new ASA statistics suggest there is cause for some optimism. Of the nine million English adults currently unable to swim, approximately 2.13 million adults have a desire to learn, suggesting there is strong potential to boost participation of “the only sport that saves lives” and wider levels of physical activity.

“There are many reasons why people may not feel confident in the water or are nervous about going to a pool, so we are working closely with community groups and local partners to identify and breakdown these barriers and encourage the millions of adults who want to become a better swimmer to do so,” said ASA chief executive Adam Paker.

“The statistics released today show there is a great desire for people who missed out on learning to swim while at school to get in the water and take advantage of all the social and health benefits that swimming provides.”

The statistics have been released as the ASA launches its Manifesto for Aquatics which calls on policymakers to work with the ASA to ensure swimming as a leisure activity and sport remains accessible to all.

Chair of the ASA Group Board Edward Lord, added: “Our Manifesto calls on political parties to support the ASA in our three aims of ensuring more people have the opportunity to learn to swim, encouraging more people to swim regularly, and supporting the development of emerging talent to compete on the world stage.

“We have a great England Talent Programme and Club network, and we are working closely with pool operators and partners to develop local aquatic projects that encourage more people to take to the water.

“But we also need the support of local and national policy makers to help ensure good quality, affordable, aquatic facilities remain available to all. That’s why our Manifesto calls on politicians, officials and industry leaders to work with us to support and grow the only sport that saves lives.”

To read the ASA’s Manifesto for Aquatics, click here.
RELATED STORIES
Poor pool capacity could hinder baby swimming boom, says research


The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.
Nuffield Health teams up with Amateur Swimming Association


Nuffield Health and the Amateur Swimming Association (ASA) have announced an ongoing partnership to deliver ASA services at Nuffield Health Gyms across the country.
ASA calls on schools and politicians to support school swimming


The Amateur Swimming Association (ASA) has urged primary schools and politicians to get behind school swimming as new figures reveal 45 per cent of primary school children are unable to swim 25m (82ft) despite it being a national curriculum requirement.
Aquatics industry moves to standardise baby swimming regulations


Infant swim school Water Babies, the Amateur Swimming Association (ASA) and specialist baby swim product manufacturer Splash About, have joined forces to establish a new code of practice designed to provide clearer guidelines for practitioners in the baby swimming industry.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS