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NEWS
Poor pool capacity could hinder baby swimming boom, says research
POSTED 27 Feb 2015 . BY Jak Phillips
82 per cent of survey respondents felt the baby swimming sector had grown over the past five years
The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.

Despite recent Sport England figures showing that overall swimming participation saw an eight per cent drop over the last 12 months, the baby swimming market remains buoyant.

Around 82 per cent of the swim schools which took part in the latest survey from awarding body STA said they had seen a “significant” rise over the last five years in the number of babies (youngsters aged two and under) they teach weekly. The survey, which drew 206 responses from schools which teach a combined 50,000 babies each week, was a follow up to research carried out in 2009, designed to measure the industry’s progress over the past five years.

Almost 86 per cent of respondents said the baby swim market had not yet reached its peak, although many warned that growth could be capped because of pool time availability.

More than half admitted that the increase in demand for lessons compared with pool time availability was a concern; while 58 per cent said the limited number of pools also gave them cause for concern. Just over one third (34 per cent) also cited a lack of adequately qualified teachers as a problem for their business, compared with 24 per cent five years ago.

On a positive note, 60 new swim schools are reported to have opened since the last survey, a growth of more than 27 per cent in five years, and almost 70 per cent of all respondents said they had a waiting list for baby swimming classes.

“The landscape has changed dramatically since we conducted our first survey five years ago, but this survey shows there is still a growing and healthy demand for baby swim teaching and that can only be good news,” said STA head of accounts Zoe Cooper.

“Parents clearly recognise that it is important for their babies to gain confidence in the water and by sending them to baby swim lessons, it means their youngsters are being properly prepared for more formal swimming lessons.”
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NEWS
Poor pool capacity could hinder baby swimming boom, says research
POSTED 27 Feb 2015 . BY Jak Phillips
82 per cent of survey respondents felt the baby swimming sector had grown over the past five years
The infant private swim school sector that has surged in the UK over the past decade is yet to reach its peak, although growth could yet be checked by a lack of pool capacity, a Swimming Teachers Association (STA) survey has found.

Despite recent Sport England figures showing that overall swimming participation saw an eight per cent drop over the last 12 months, the baby swimming market remains buoyant.

Around 82 per cent of the swim schools which took part in the latest survey from awarding body STA said they had seen a “significant” rise over the last five years in the number of babies (youngsters aged two and under) they teach weekly. The survey, which drew 206 responses from schools which teach a combined 50,000 babies each week, was a follow up to research carried out in 2009, designed to measure the industry’s progress over the past five years.

Almost 86 per cent of respondents said the baby swim market had not yet reached its peak, although many warned that growth could be capped because of pool time availability.

More than half admitted that the increase in demand for lessons compared with pool time availability was a concern; while 58 per cent said the limited number of pools also gave them cause for concern. Just over one third (34 per cent) also cited a lack of adequately qualified teachers as a problem for their business, compared with 24 per cent five years ago.

On a positive note, 60 new swim schools are reported to have opened since the last survey, a growth of more than 27 per cent in five years, and almost 70 per cent of all respondents said they had a waiting list for baby swimming classes.

“The landscape has changed dramatically since we conducted our first survey five years ago, but this survey shows there is still a growing and healthy demand for baby swim teaching and that can only be good news,” said STA head of accounts Zoe Cooper.

“Parents clearly recognise that it is important for their babies to gain confidence in the water and by sending them to baby swim lessons, it means their youngsters are being properly prepared for more formal swimming lessons.”
RELATED STORIES
ASA names Nick Caplin as new director of participation


The ASA has appointed Nick Caplin as its new director of participation, tasked with spearheading efforts to increase swimming and aquatics participation in England.
FEATURE: Swimming pools: Stop treading water


Pools cost substantial amounts of money to run, so how can operators mitigate any losses, maximise ROI and safeguard the future of their swimming pools?
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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