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The arts
Show time

Four years late and £130m over budget, the UK’s biggest new cultural venue for years has opened in Manchester. Magali Robathan finds out if it was worth the wait


When Dutch architects OMA won the competition to design a major new arts venue for Manchester, they were given a brief to design a place where ‘anything could happen’. From the outset, the ambition was huge – to create a venue where artists could showcase large-scale ambitious works of a kind not seen anywhere else in the world.

On October 18, the £242 million Aviva Studio (formerly named the Factory) opened with a major show by film director Danny Boyle featuring 50 dancers, hip hop choreography by Kenrick ‘H2O’ Sandy, music by Michael ‘Mikey J’ Asante, and set design by Es Devlin. Five thousand tickets for the show were made available for £10 or less – part of an ongoing affordable pricing strategy aimed at ensuring the venue is accessible to as many people as possible.

It is more than £130 million over budget and four years late, but there is no doubt that this is a major cultural addition to the UK. Upcoming events include a nine day programme of music, circus, art and fashion developed by Manchester residents; a two night show by musician Johnny Marr; a retelling of Rudyard Kipling’s Jungle Book by director Robert Wilson and folk duo CocoRosie; and a feminist theatrical reimagining of the BBC’s Robin Redbreast created with actor Maxine Peake.

A truly flexible space
OMA have delivered a highly adaptable building with two main performance spaces – the 21m-high Warehouse space, with capacity for up to 5,000 people, and the Hall, which features a flexible stage and can house up to 1,600 seated or 2,000 standing. A moveable full-height acoustic wall can be used to further divide the spaces as needed, and the Warehouse and the Hall can also work together – showcased by Boyle’s Free Your Mind performance.

It has been designed to cater for a wide variety of activities, from intimate concerts to huge raves, small scale theatre performances to major immersive exhibitions.

“I’ve worked on numerous theatres and performance spaces, but none compare to this one in terms of what it offers to performers,” said OMA’s Ellen van Loon, who led the project. “This venue serves as a platform, unlocking the full potential of the performing arts. All too often, abandoned post-industrial buildings and neighbourhoods are erased from the map, and with them the creative scenes that once thrived within them. This building reinstates what was lost.”

Economic boost
The project received £99.05 million of government funding – the UK’s largest investment in a national cultural project since the opening of the Tate Modern in 2000 – as well as £7m National Lottery funding from Arts Council England. It has been estimated that the venue will support up to 1,500 new jobs and add £1.1 billion to the local economy in its first decade.

“This internationally-important venue, extraordinary in scale and ambition, will open up a world of possibilities for people in Manchester – inspiring creativity and nurturing careers in the arts,” said Cllr Bev Craig, Leader of Manchester City Council. “It’s a unique venue, a real asset for the future which will stimulate minds and spirits as well as acting as a catalyst to economic growth and opportunities.”
The building

The 13,350sq m building’s design is centred around large, open, flexible spaces that will continuously adapt and reconfigure to meet the requirements of work created and presented in the building.

Key elements include the 33m-wide, 64m-long and 21m-high Warehouse, with a theatre grid spanning the entirety of the area. The Warehouse features two supersized moveable ‘multiwalls’ which enable an almost limitless number of configurations within the expansive space.

Plugged into the Warehouse is ‘the Hall’, a 1600 seat auditorium with a flexible stage, able to accommodate ballet, theatre, music, and cross-art performances. The Hall and the Warehouse can work in tandem, allowing the stage to extend deep into the warehouse.

The design references Manchester’s industrial and cultural history through its use of corrugated metal and rough concrete. The building is lifted over Water Street and incorporates the 19th century arches from the Pineapple railway. Typically, venues of this size are relegated to the outskirts due to noise concerns. However, by enclosing the structure with dual layers of concrete and employing advanced acoustic techniques, the highest sound insulation was achieved, allowing the building to be part of the city centre.

Source: oma.com

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 4
  • Editor's letter: Bridging divides
    With our world feeling more polarised than ever, the attractions industry has a unique opportunity
  • People: Clare Baron
    As a new faith museum launches, its head of exhibitions shares the journey to opening
  • People: Florian Freitag, Salvador Anton Clavé & Filippo Carlà-Uhink
    The authors of a new book exploring theme park studies talk us through their most enlightening findings
  • People: Clara Rice
    The director of global marketing for Adirondack Studios shares her plans
  • Interview: Delphine Pons
    As Parc Asterix launches a new themed land and celebrates record attendance figures, its CEO tells us what’s next for the much-loved French park
  • First person: The power of play
    Can the power of play help heal divides in our world? Can art and attractions bring people closer? Meow Wolf’s founder is sure that it can
  • Museum: Lighting the way
    With major new museums taking shape in Jeddah and Abu Dhabi, digital art sensation teamLab are riding high. We speak to the team
  • Opinion: We need a revolution
    It’s time for radical thinking to address the staffing crisis in our industry, argues Margreet Papamichael
  • Tourism: On the road
    With its Scenic Routes project, Norway has turned the road trip into an attraction, and boosted tourism in a huge way. Terry Stevens gets behind the wheel
  • Museums: Mark Cutmore
    What’s the future of immersive technology in museums? The head of commercial experiences at the Science Museum Group shares his thoughts
  • Research: Joined up thinking
    Natural history museums around the world are sharing details of their collections to help find solutions to some of the most urgent issues of our time
  • The arts: Show time
    As the UK’s biggest cultural venue for decades opens, we hear from the team behind Aviva Studios
  • Research: Making memories
    The link between the emotions of visitors and their memories of an experience helps shape their reactions. Researcher Wim Strijbosch explores his findings
The Free Your Mind team: Danny Boyle, Kenrick Sandy, Michael Asante, Es Devlin
The Free Your Mind team: Danny Boyle, Kenrick Sandy, Michael Asante, Es Devlin / Photo: Rebecca Lupton
Johnny Marr will play several orchestral shows at Aviva Studios in December
Johnny Marr will play several orchestral shows at Aviva Studios in December / Photo: Fender/Dan Massie
The £242m building sits on the site of the former Granada television studios
The £242m building sits on the site of the former Granada television studios / Photo: Marco Cappelletti
The Danny Boyle-directed Free Your Mind performance featured 50 dancers
The Danny Boyle-directed Free Your Mind performance featured 50 dancers / Photo: Tristram Kenton
The opening show showcased how the Theatre and Warehouse can be linked
The opening show showcased how the Theatre and Warehouse can be linked / Photo: Marco Cappelletti
The Warehouse is an ultra flexible space that can be reconfigured as needed
The Warehouse is an ultra flexible space that can be reconfigured as needed / Photo: Marco Cappelletti
/ Photo: Marco Cappelletti
It is estimated that the venue will add £1.1bn to the economy in its first decade
It is estimated that the venue will add £1.1bn to the economy in its first decade / Photo: Marco Cappelletti
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
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©Cybertrek 2026
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
The arts
Show time

Four years late and £130m over budget, the UK’s biggest new cultural venue for years has opened in Manchester. Magali Robathan finds out if it was worth the wait


When Dutch architects OMA won the competition to design a major new arts venue for Manchester, they were given a brief to design a place where ‘anything could happen’. From the outset, the ambition was huge – to create a venue where artists could showcase large-scale ambitious works of a kind not seen anywhere else in the world.

On October 18, the £242 million Aviva Studio (formerly named the Factory) opened with a major show by film director Danny Boyle featuring 50 dancers, hip hop choreography by Kenrick ‘H2O’ Sandy, music by Michael ‘Mikey J’ Asante, and set design by Es Devlin. Five thousand tickets for the show were made available for £10 or less – part of an ongoing affordable pricing strategy aimed at ensuring the venue is accessible to as many people as possible.

It is more than £130 million over budget and four years late, but there is no doubt that this is a major cultural addition to the UK. Upcoming events include a nine day programme of music, circus, art and fashion developed by Manchester residents; a two night show by musician Johnny Marr; a retelling of Rudyard Kipling’s Jungle Book by director Robert Wilson and folk duo CocoRosie; and a feminist theatrical reimagining of the BBC’s Robin Redbreast created with actor Maxine Peake.

A truly flexible space
OMA have delivered a highly adaptable building with two main performance spaces – the 21m-high Warehouse space, with capacity for up to 5,000 people, and the Hall, which features a flexible stage and can house up to 1,600 seated or 2,000 standing. A moveable full-height acoustic wall can be used to further divide the spaces as needed, and the Warehouse and the Hall can also work together – showcased by Boyle’s Free Your Mind performance.

It has been designed to cater for a wide variety of activities, from intimate concerts to huge raves, small scale theatre performances to major immersive exhibitions.

“I’ve worked on numerous theatres and performance spaces, but none compare to this one in terms of what it offers to performers,” said OMA’s Ellen van Loon, who led the project. “This venue serves as a platform, unlocking the full potential of the performing arts. All too often, abandoned post-industrial buildings and neighbourhoods are erased from the map, and with them the creative scenes that once thrived within them. This building reinstates what was lost.”

Economic boost
The project received £99.05 million of government funding – the UK’s largest investment in a national cultural project since the opening of the Tate Modern in 2000 – as well as £7m National Lottery funding from Arts Council England. It has been estimated that the venue will support up to 1,500 new jobs and add £1.1 billion to the local economy in its first decade.

“This internationally-important venue, extraordinary in scale and ambition, will open up a world of possibilities for people in Manchester – inspiring creativity and nurturing careers in the arts,” said Cllr Bev Craig, Leader of Manchester City Council. “It’s a unique venue, a real asset for the future which will stimulate minds and spirits as well as acting as a catalyst to economic growth and opportunities.”
The building

The 13,350sq m building’s design is centred around large, open, flexible spaces that will continuously adapt and reconfigure to meet the requirements of work created and presented in the building.

Key elements include the 33m-wide, 64m-long and 21m-high Warehouse, with a theatre grid spanning the entirety of the area. The Warehouse features two supersized moveable ‘multiwalls’ which enable an almost limitless number of configurations within the expansive space.

Plugged into the Warehouse is ‘the Hall’, a 1600 seat auditorium with a flexible stage, able to accommodate ballet, theatre, music, and cross-art performances. The Hall and the Warehouse can work in tandem, allowing the stage to extend deep into the warehouse.

The design references Manchester’s industrial and cultural history through its use of corrugated metal and rough concrete. The building is lifted over Water Street and incorporates the 19th century arches from the Pineapple railway. Typically, venues of this size are relegated to the outskirts due to noise concerns. However, by enclosing the structure with dual layers of concrete and employing advanced acoustic techniques, the highest sound insulation was achieved, allowing the building to be part of the city centre.

Source: oma.com

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2023 issue 4
  • Editor's letter: Bridging divides
    With our world feeling more polarised than ever, the attractions industry has a unique opportunity
  • People: Clare Baron
    As a new faith museum launches, its head of exhibitions shares the journey to opening
  • People: Florian Freitag, Salvador Anton Clavé & Filippo Carlà-Uhink
    The authors of a new book exploring theme park studies talk us through their most enlightening findings
  • People: Clara Rice
    The director of global marketing for Adirondack Studios shares her plans
  • Interview: Delphine Pons
    As Parc Asterix launches a new themed land and celebrates record attendance figures, its CEO tells us what’s next for the much-loved French park
  • First person: The power of play
    Can the power of play help heal divides in our world? Can art and attractions bring people closer? Meow Wolf’s founder is sure that it can
  • Museum: Lighting the way
    With major new museums taking shape in Jeddah and Abu Dhabi, digital art sensation teamLab are riding high. We speak to the team
  • Opinion: We need a revolution
    It’s time for radical thinking to address the staffing crisis in our industry, argues Margreet Papamichael
  • Tourism: On the road
    With its Scenic Routes project, Norway has turned the road trip into an attraction, and boosted tourism in a huge way. Terry Stevens gets behind the wheel
  • Museums: Mark Cutmore
    What’s the future of immersive technology in museums? The head of commercial experiences at the Science Museum Group shares his thoughts
  • Research: Joined up thinking
    Natural history museums around the world are sharing details of their collections to help find solutions to some of the most urgent issues of our time
  • The arts: Show time
    As the UK’s biggest cultural venue for decades opens, we hear from the team behind Aviva Studios
  • Research: Making memories
    The link between the emotions of visitors and their memories of an experience helps shape their reactions. Researcher Wim Strijbosch explores his findings
The Free Your Mind team: Danny Boyle, Kenrick Sandy, Michael Asante, Es Devlin
The Free Your Mind team: Danny Boyle, Kenrick Sandy, Michael Asante, Es Devlin / Photo: Rebecca Lupton
Johnny Marr will play several orchestral shows at Aviva Studios in December
Johnny Marr will play several orchestral shows at Aviva Studios in December / Photo: Fender/Dan Massie
The £242m building sits on the site of the former Granada television studios
The £242m building sits on the site of the former Granada television studios / Photo: Marco Cappelletti
The Danny Boyle-directed Free Your Mind performance featured 50 dancers
The Danny Boyle-directed Free Your Mind performance featured 50 dancers / Photo: Tristram Kenton
The opening show showcased how the Theatre and Warehouse can be linked
The opening show showcased how the Theatre and Warehouse can be linked / Photo: Marco Cappelletti
The Warehouse is an ultra flexible space that can be reconfigured as needed
The Warehouse is an ultra flexible space that can be reconfigured as needed / Photo: Marco Cappelletti
/ Photo: Marco Cappelletti
It is estimated that the venue will add £1.1bn to the economy in its first decade
It is estimated that the venue will add £1.1bn to the economy in its first decade / Photo: Marco Cappelletti
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
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+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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