Leading skincare brand Dr Burgener Switzerland combines natural ingredients with advanced technology to produce exceptional results – and the company sees customisation as the way forward for each of its spa clients
Dr Pauline Burgener combines high end technologies with concentrates of Nature
Pick a country to develop a skincare range and Switzerland will rank high on the list; known for its nature, innovation and luxury, these same elements are at the core of the skincare brand, Dr Burgener Switzerland. Founded in Lausanne in 1955 by Dr Marc Burgener, a leading visionary in skincare and plastic surgery, his daughter-in-law, Dr Pauline Burgener, took over the brand 20 years ago. She tells Spa Business magazine why the brand is unique and leading the way in skincare customisation.
Originally from Lebanon, Dr Pauline Burgener joined the company on completion of a PhD in biology and postdoctoral research work on understanding the mechanisms of the skin. A firm believer that beauty comes from within, Dr Pauline Burgener says: “It’s good to know how the application of products onto the skin will move into the cells. If you understand the transport of these into the skin you can create a full treatment and line of products that will be really efficient.”
Dr Burgener Switzerland’s range consists of around 100 products for facial and body treatments for women and men – all free from parabens, artificial colours and perfumes. Dr Pauline Burgener says: “We are a scientific skincare brand based on treatments for the skin, using natural ingredients and mixing these with high-technology products and treatments.”
One line that was recently launched contains green caviar, which is extracted from beads that grow on algae on Okinawa island, Japan. Dr Pauline Burgener recognised that the people on the island have a high longevity which is down to lifestyle, but is also based on the products they eat, including green caviar.
Extra ingredients like hyaluronic acid, made by biotechnology, collagen, peptides and stem cells are combined with the natural products to improve the quality of the skin and to deliver exceptional anti-ageing results. Facial treatments are designed specifically to work with the products to deliver instant results. She says: “If you use the green caviar with the ultrasound machine – it works deeply into the skin to regenerate it. Other products and techniques include collagen, royal jelly, fruit acids, as well as peptides, amino acids, hyaluronic acid, among others.”
Luxury spa partnerships The biggest success for the Dr Burgener Switzerland brand this year has been its introduction into luxury hotels and spas outside of its Skin Clinic in Lausanne.
Now receiving a lot of international recognition as a luxury and cutting-edge skincare brand, the newest partnership was recently formed with The Four Seasons Hotel in Moscow – following on from partnerships with other Four Seasons Hotels in St Petersburg and Dubai.
In addition to this, there are several Relais & Chateaux hotels in Switzerland, as well as the Hilton Beirut Habtoor Grand, which have partnered with the brand.
Dr Pauline Burgener believes in the philosophy of personal partnerships with the hotels and spas the skincare company works with.
Training is a key part of this. Therapists receive full training with the Dr Burgener experts coming from Switzerland.
The unique part of the skincare brand is the personal presence of Dr Pauline Burgener to support the training of the therapists and to share with journalists and guests the values of the brand.
Dr Pauline Burgener says: “If we support the hotel and the spa manager and if we can really support them with the training of the staff, we can have an excellent service with the best results.”
Signature products for each spa The hotels that are working with the brand receive an exclusively adapted signature line of Dr Burgener Switzerland specifically for their spa, which includes an element of the heritage of the country in which they are located.
Earlier this year a full range of products based on the Dubai Pearl was created by the skincare brand for The Four Seasons Hotel in Dubai.
The treatment includes precious pearl serum beads (including ingredients extracted from pearls) enriched with hyaluronic acid as well as a natural extract of lily flower.
“The future of skincare is around customisation. Each place has different needs and I think this is a very important part of our brand – how to customise to the spa,” explains Dr Pauline Burgener.
Haute Couture Looking ahead to the rest of this year and to 2016, Dr Pauline Burgener is planning the launch of the Haute Couture line – a made to measure treatment for the skin. Following a full analysis of the client’s skin – measuring hydration, lipids and elasticity – a customised luxury therapy bag is prescribed which includes a full line of products to fight against skin ageing.
Dr Pauline Burgener has been working on this concept with top notch researchers and dermatologists for the past three years, and she lights up when talking about the range.
She says: “The main purpose for 2016 is to find the right partners and locations to launch the Haute Couture line with, because it is the future.”
Sustainability Thinking about this future, Dr Pauline Burgener is passionate about protecting the environment and has adapted the packaging of her products to reduce waste. She explains: “I worked a lot to find a way to produce a product that does not need a cardboard box. I created a bag similar to those used on luxury jewellery and watches in Switzerland, which you can reuse.” Instructions on using the product are also printed on recycled sugar cane and eucalyptus paper.
So would Dr Marc Burgener be proud of the brand today? Dr Pauline Burgener smiles. “I think so. He created a line to prepare the skin for surgery and for treatment against anti-ageing.
“I did things another way with high-end products and techniques, but we are coming back with the Haute Couture line which pushes the limits of age by offering a top luxury personalised product for each individual,” she says. This revolutionary concept is scheduled for a new opening in the Grand Hotel du Lac, Relais & Chateaux in Vevey, Switzerland on the border of Lake Geneva, in February 2016.
Dr Pauline Burgener adds: “We offer a treatment that is customised for each individual to complement the use of aesthetic medicine. This complementarity makes all the difference.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2015 issue 4
Letters:
Concerns raised over massage-on-demand vetting systems
Interview: Michael Tompkins
What’s next for Michael Tompkins as he takes a step back at Hilton Head Health? Rhianon Howells finds out
Promotional feature: Dr Burgener Switzerland
Leading skincare brand Dr Burgener Switzerland combines natural ingredients with advanced technology to produce exceptional results – and the company sees customisation as the way forward for each of its spa clients
Trends: Workplace wellness
Neena Dhillon looks at two award-winning employee wellness programmes and asks how spas can get involved in this burgeoning market
Promotional feature: ESPA
ESPA International has always been a leader in the global spa business but has never been averse to change. The CEO and son of its founder explains how the company he joined 22 years ago is adapting to meet the challenges facing the industry today
Research: Onwards & upwards
ISPA research shows the US spa sector has reached new heights. Colin McIlheney analyses the findings
Promotional feature: Phytomer
Director of international development, Tristan Lagarde, explains how PHYTOMER has become a leader in the field of technological skincare development, and how spas can benefit from the brand’s success
Spa concept: Eforea 2.0
Hilton has refreshed its spa concept to make it more appealing to hoteliers. But what’s changed? Jane Kitchen finds out
Promotional feature: Living Earth Crafts
Brian Paris, spa designer and VP of sales for Living Earth Crafts, explains how the company is helping spa operators become more efficient with space-saving but stylish spa equipment and accessories
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Leading skincare brand Dr Burgener Switzerland combines natural ingredients with advanced technology to produce exceptional results – and the company sees customisation as the way forward for each of its spa clients
Dr Pauline Burgener combines high end technologies with concentrates of Nature
Pick a country to develop a skincare range and Switzerland will rank high on the list; known for its nature, innovation and luxury, these same elements are at the core of the skincare brand, Dr Burgener Switzerland. Founded in Lausanne in 1955 by Dr Marc Burgener, a leading visionary in skincare and plastic surgery, his daughter-in-law, Dr Pauline Burgener, took over the brand 20 years ago. She tells Spa Business magazine why the brand is unique and leading the way in skincare customisation.
Originally from Lebanon, Dr Pauline Burgener joined the company on completion of a PhD in biology and postdoctoral research work on understanding the mechanisms of the skin. A firm believer that beauty comes from within, Dr Pauline Burgener says: “It’s good to know how the application of products onto the skin will move into the cells. If you understand the transport of these into the skin you can create a full treatment and line of products that will be really efficient.”
Dr Burgener Switzerland’s range consists of around 100 products for facial and body treatments for women and men – all free from parabens, artificial colours and perfumes. Dr Pauline Burgener says: “We are a scientific skincare brand based on treatments for the skin, using natural ingredients and mixing these with high-technology products and treatments.”
One line that was recently launched contains green caviar, which is extracted from beads that grow on algae on Okinawa island, Japan. Dr Pauline Burgener recognised that the people on the island have a high longevity which is down to lifestyle, but is also based on the products they eat, including green caviar.
Extra ingredients like hyaluronic acid, made by biotechnology, collagen, peptides and stem cells are combined with the natural products to improve the quality of the skin and to deliver exceptional anti-ageing results. Facial treatments are designed specifically to work with the products to deliver instant results. She says: “If you use the green caviar with the ultrasound machine – it works deeply into the skin to regenerate it. Other products and techniques include collagen, royal jelly, fruit acids, as well as peptides, amino acids, hyaluronic acid, among others.”
Luxury spa partnerships The biggest success for the Dr Burgener Switzerland brand this year has been its introduction into luxury hotels and spas outside of its Skin Clinic in Lausanne.
Now receiving a lot of international recognition as a luxury and cutting-edge skincare brand, the newest partnership was recently formed with The Four Seasons Hotel in Moscow – following on from partnerships with other Four Seasons Hotels in St Petersburg and Dubai.
In addition to this, there are several Relais & Chateaux hotels in Switzerland, as well as the Hilton Beirut Habtoor Grand, which have partnered with the brand.
Dr Pauline Burgener believes in the philosophy of personal partnerships with the hotels and spas the skincare company works with.
Training is a key part of this. Therapists receive full training with the Dr Burgener experts coming from Switzerland.
The unique part of the skincare brand is the personal presence of Dr Pauline Burgener to support the training of the therapists and to share with journalists and guests the values of the brand.
Dr Pauline Burgener says: “If we support the hotel and the spa manager and if we can really support them with the training of the staff, we can have an excellent service with the best results.”
Signature products for each spa The hotels that are working with the brand receive an exclusively adapted signature line of Dr Burgener Switzerland specifically for their spa, which includes an element of the heritage of the country in which they are located.
Earlier this year a full range of products based on the Dubai Pearl was created by the skincare brand for The Four Seasons Hotel in Dubai.
The treatment includes precious pearl serum beads (including ingredients extracted from pearls) enriched with hyaluronic acid as well as a natural extract of lily flower.
“The future of skincare is around customisation. Each place has different needs and I think this is a very important part of our brand – how to customise to the spa,” explains Dr Pauline Burgener.
Haute Couture Looking ahead to the rest of this year and to 2016, Dr Pauline Burgener is planning the launch of the Haute Couture line – a made to measure treatment for the skin. Following a full analysis of the client’s skin – measuring hydration, lipids and elasticity – a customised luxury therapy bag is prescribed which includes a full line of products to fight against skin ageing.
Dr Pauline Burgener has been working on this concept with top notch researchers and dermatologists for the past three years, and she lights up when talking about the range.
She says: “The main purpose for 2016 is to find the right partners and locations to launch the Haute Couture line with, because it is the future.”
Sustainability Thinking about this future, Dr Pauline Burgener is passionate about protecting the environment and has adapted the packaging of her products to reduce waste. She explains: “I worked a lot to find a way to produce a product that does not need a cardboard box. I created a bag similar to those used on luxury jewellery and watches in Switzerland, which you can reuse.” Instructions on using the product are also printed on recycled sugar cane and eucalyptus paper.
So would Dr Marc Burgener be proud of the brand today? Dr Pauline Burgener smiles. “I think so. He created a line to prepare the skin for surgery and for treatment against anti-ageing.
“I did things another way with high-end products and techniques, but we are coming back with the Haute Couture line which pushes the limits of age by offering a top luxury personalised product for each individual,” she says. This revolutionary concept is scheduled for a new opening in the Grand Hotel du Lac, Relais & Chateaux in Vevey, Switzerland on the border of Lake Geneva, in February 2016.
Dr Pauline Burgener adds: “We offer a treatment that is customised for each individual to complement the use of aesthetic medicine. This complementarity makes all the difference.”
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2015 issue 4
Letters:
Concerns raised over massage-on-demand vetting systems
Interview: Michael Tompkins
What’s next for Michael Tompkins as he takes a step back at Hilton Head Health? Rhianon Howells finds out
Promotional feature: Dr Burgener Switzerland
Leading skincare brand Dr Burgener Switzerland combines natural ingredients with advanced technology to produce exceptional results – and the company sees customisation as the way forward for each of its spa clients
Trends: Workplace wellness
Neena Dhillon looks at two award-winning employee wellness programmes and asks how spas can get involved in this burgeoning market
Promotional feature: ESPA
ESPA International has always been a leader in the global spa business but has never been averse to change. The CEO and son of its founder explains how the company he joined 22 years ago is adapting to meet the challenges facing the industry today
Research: Onwards & upwards
ISPA research shows the US spa sector has reached new heights. Colin McIlheney analyses the findings
Promotional feature: Phytomer
Director of international development, Tristan Lagarde, explains how PHYTOMER has become a leader in the field of technological skincare development, and how spas can benefit from the brand’s success
Spa concept: Eforea 2.0
Hilton has refreshed its spa concept to make it more appealing to hoteliers. But what’s changed? Jane Kitchen finds out
Promotional feature: Living Earth Crafts
Brian Paris, spa designer and VP of sales for Living Earth Crafts, explains how the company is helping spa operators become more efficient with space-saving but stylish spa equipment and accessories
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
+ More news
COMPANY PROFILES
Taylor Made Designs Founded in 1993, Taylor Made
Designs supply corporate clothing
and brand-enhancing merchandise
to [more...]
DJW David & Lynn Willrich started the Company
over thirty years ago, from the Audio Visual
Department [more...]
Sally Corporation Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb Clip ‘n Climb currently offers facility owners and
investors more than 40 colourful and unique
Cha [more...]
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
