Hauser & Wirth Somerset has put Bruton on the map / Jason Ingram
It was an article in the weekend paper that finally prompted me to take a trip to Hauser & Wirth Somerset UK – a place that’s been on my wish-list for a long time. A write-up of an exhibition by the multi-disciplinary artist Thomas J Price caught my eye, and I decided it was time to see if the gallery lived up to its hype.
It was something of a surprise when art power couple Iwan Wirth and Manuela Hauser chose the quiet West Country village of Bruton to open their new gallery back in 2014 – previous outposts were located in Zurich, New York and London’s Mayfair. Hauser & Wirth Somerset has been a huge success though, and has helped put Bruton firmly on the map. Since then, Hauser & Wirth have opened galleries in Hong Kong, St Moritz, Menorca, Los Angele and Monaco and have also bought a new flagship space in London’s Mayfair.
In their Somerset outpost, contemporary art is showcased in restored farm buildings, with an acclaimed restaurant and gardens created by the designer of the High Line gardens in New York.
BOOKING AND ARRIVAL I arranged to visit with my father as a belated birthday treat. Booking was simple – entry is free, but you have to book a timed slot online via the website. They emailed me confirmation and a booking number to use on the day.
I also booked to go for lunch at the Roth Bar & Grill, which can be done online, but I phoned up to ask some questions, and they were friendly and helpful.
We drove from Bristol. When we got to Bruton, Hauser & Wirth was signposted on brown tourist signs through the village, although the signage on the entrance is not very visible, and we drove past it and had to turn around and go back.
FIRST IMPRESSIONS The buildings housing Hauser & Wirth Somerset comprise renovated farm buildings dating back to the 1760s with new purpose-built galleries added by architect Luis Laplace and designed to complement the original buildings.
As soon as you get out of the car, you feel you’ve stumbled on somewhere special. The site is set in beautiful Somerset countryside; the entrance leads to a courtyard surrounded by the stone farm buildings, and featuring large public sculptures – currently there are two large-scale pieces on display by Spanish sculptor Eduardo Chillida.
In the soft autumn sunshine, it all looked stunning; the dramatic artwork, displays of squashes and gourds outside the Roth Bar & Grill, the restored stonework and huge floor to ceilings windows in the main barn.
At the reception, which is next to the gift shop, we showed our online tickets and were directed to the galleries via a pretty courtyard.
THE EXHIBITION I walked into the first gallery showing Thomas J Price’s sculptures, and stopped dead. His contemporary sculptures of people of colour range in scale from small figures to a monumental 12ft bronze artwork called All In. Seen together, against a simple backdrop of white walls and stone flooring, the figures have an immediate and dramatic impact. I instantly wanted to know who these people were, what had inspired the artist to create them, and what he was trying to explore with his art.
As luck would have it, there was a guided tour taking place, led by a curator, who explained that he had spoken at length to Thomas J Price so he could translate his ideas. He talked very knowledgeably about the artists’ ideas, processes and techniques, explaining that the exhibition aims to confront preconceived attitudes towards representation and identity. The tour really made the exhibition for me; I felt I had a much deeper understanding of the work and the artist.
THE GARDENS I’ve read a great deal about the gardens at Hauser & Wirth Somerset, and about landscape designer Piet Outdolf, who is also responsible for the landscaping on New York’s High Line. On an early autumn day, ‘Outdolf’s Meadow’ looked absolutely beautiful – soft sunlight falling onto the meadow-style planting, with bursts of late colour from the grasses and wild flowers. It has been planned very cleverly, so it flows harmoniously, and the decaying seed heads and plants added to the beauty of the landscape.
We stumbled on a talk by one of the gardeners, who outlined Oudolf’s approach and spoke about what’s involved in the maintenance of his vision. The white cocoon-like Radić Pavilion – bought from the Serpentine Gallery in 2015 – perches on boulders at the far end of the field, looking somehow perfectly at home in its Somerset landscape.
THE ROTH BAR & GRILL The Orangery tent opened in September 2020 to provide a safe, well ventilated space for diners; it’s light and welcoming, with large olive trees in pots and red metal tables and chairs.
There’s a focus on sustainable produce at the restaurant, sourced where possible from Durlsade Farm. We drank local craft beer, and I had roast chicken with miso breadcrumbs and charred hispi cabbage, while my father had Chermoula spiced mackerel. For pudding we had Bakewell tart with custard and good coffee.
The food was absolutely delicious, and the service was excellent – it feels like a special occasion, standalone restaurant, more than a visitor attraction food offer.
The prices were on the higher end of the scale – this is more of a special occasion eatery than a place for everyday lunches – but the food and the attention to detail are so good that it really feels as though it’s worth it.
OVERALL IMPRESSION I’ve been meaning to visit Hauser & Wirth Somerset for absolutely ages and I’m so glad I finally made it. Everything about it just works – the art is well displayed in beautiful surroundings, and it makes for a whole day out. They put on family events, and I’m definitely going to return with my children for some art followed by cake and drinks in the cafe.
What’s the score?
Staff
9/10
Cleanliness
9/10
Experience
9/10
Value for money
9/10
Toilets
9/10
Overall experience
9/10
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 4
Editor's letter: Eco drivers
Therme Group and The Eden Project are going global, on an environmental mission says Magali Robathan
AM People: Julia Baird
On why her brother John Lennon would have loved the Strawberry Field attraction and the work it’s doing for the local community
AM People: Åsa Caap
The thrill of opening the Space Stockholm digital culture centre
Interview: David Harland & Sir Tim Smit
With projects underway around the world, the Eden Project is going global with its call to arms for the future of the planet
Museums: Getting creative
How the Young V&A will aim to provide children with the creative tools stripped out by the pandemic
Interview: Richard Land
Mixing waterslides with wellbeing, the Therme Group is creating a category all of its own while taking on the world, says the group’s chief development officer
Museums: Kunsthaus Zurich completes
A David Chipperfield extension has more than doubled the museum’s exhibition space, making Zurich a major destination for the arts
Interview: Julien Kauffmann
As Farah Experiences prepares to open SeaWorld Abu Dubai, its CEO talks COVID-19, branding and branching with David Camp
Research: Making pre-booking work
Attractions are benefiting from the switch to pre-booking, but must cater for spontaneous, disorganised visitors too, says Jon Young
Research: All creatures great and small
Zoo enrichment and research can’t just be focused on the large animals most popular with visitors, argues Dr Paul Rose. All must be represented
Research: Popularity game
Research on zoo animals focuses more on ‘familiar’ species such as gorillas and chimpanzees, rather than less well known ones such as the waxy monkey frog, scientists say
Analysis: Light in the dark
A successful winter light show can see margins upwards of 30 per cent. Kathleen LaClair and
Yael Coifman look at some of the operators getting it right
Museums: Munch Museum opens in Norway
The iconic new attraction has opened on Oslo’s waterfront with the world’s largest collection of works by Edvard Munch
Mystery Shopper: Galleries & Gourds
It has transformed the sleepy town of Bruton, UK, but does Hauser & Wirth Somerset live up to the hype? Magali Robathan mystery shops to find out
Thomas J Price explores attitudes to identity in his exhibition / Ken Adlard courtesy the artist and Hauser & Wirth
Thomas J Price explores attitudes to identity in his exhibition / Ken Adlard courtesy the artist and Hauser & Wirth
The artist Thomas J Price and his sculpture ‘All In’ (2021), part of his solo exhibition at Hauser & Wirth called ‘Thoughts Unseen’ / Ken Adlard courtesy the artist and Hauser & Wirth
The gardens have been designed by Piet Oudolf / Jason Ingram
Magali Robathan in the Roth Bar with her father / Brian Robathan
COMPANY PROFILES
instantprint
We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
Hauser & Wirth Somerset has put Bruton on the map / Jason Ingram
It was an article in the weekend paper that finally prompted me to take a trip to Hauser & Wirth Somerset UK – a place that’s been on my wish-list for a long time. A write-up of an exhibition by the multi-disciplinary artist Thomas J Price caught my eye, and I decided it was time to see if the gallery lived up to its hype.
It was something of a surprise when art power couple Iwan Wirth and Manuela Hauser chose the quiet West Country village of Bruton to open their new gallery back in 2014 – previous outposts were located in Zurich, New York and London’s Mayfair. Hauser & Wirth Somerset has been a huge success though, and has helped put Bruton firmly on the map. Since then, Hauser & Wirth have opened galleries in Hong Kong, St Moritz, Menorca, Los Angele and Monaco and have also bought a new flagship space in London’s Mayfair.
In their Somerset outpost, contemporary art is showcased in restored farm buildings, with an acclaimed restaurant and gardens created by the designer of the High Line gardens in New York.
BOOKING AND ARRIVAL I arranged to visit with my father as a belated birthday treat. Booking was simple – entry is free, but you have to book a timed slot online via the website. They emailed me confirmation and a booking number to use on the day.
I also booked to go for lunch at the Roth Bar & Grill, which can be done online, but I phoned up to ask some questions, and they were friendly and helpful.
We drove from Bristol. When we got to Bruton, Hauser & Wirth was signposted on brown tourist signs through the village, although the signage on the entrance is not very visible, and we drove past it and had to turn around and go back.
FIRST IMPRESSIONS The buildings housing Hauser & Wirth Somerset comprise renovated farm buildings dating back to the 1760s with new purpose-built galleries added by architect Luis Laplace and designed to complement the original buildings.
As soon as you get out of the car, you feel you’ve stumbled on somewhere special. The site is set in beautiful Somerset countryside; the entrance leads to a courtyard surrounded by the stone farm buildings, and featuring large public sculptures – currently there are two large-scale pieces on display by Spanish sculptor Eduardo Chillida.
In the soft autumn sunshine, it all looked stunning; the dramatic artwork, displays of squashes and gourds outside the Roth Bar & Grill, the restored stonework and huge floor to ceilings windows in the main barn.
At the reception, which is next to the gift shop, we showed our online tickets and were directed to the galleries via a pretty courtyard.
THE EXHIBITION I walked into the first gallery showing Thomas J Price’s sculptures, and stopped dead. His contemporary sculptures of people of colour range in scale from small figures to a monumental 12ft bronze artwork called All In. Seen together, against a simple backdrop of white walls and stone flooring, the figures have an immediate and dramatic impact. I instantly wanted to know who these people were, what had inspired the artist to create them, and what he was trying to explore with his art.
As luck would have it, there was a guided tour taking place, led by a curator, who explained that he had spoken at length to Thomas J Price so he could translate his ideas. He talked very knowledgeably about the artists’ ideas, processes and techniques, explaining that the exhibition aims to confront preconceived attitudes towards representation and identity. The tour really made the exhibition for me; I felt I had a much deeper understanding of the work and the artist.
THE GARDENS I’ve read a great deal about the gardens at Hauser & Wirth Somerset, and about landscape designer Piet Outdolf, who is also responsible for the landscaping on New York’s High Line. On an early autumn day, ‘Outdolf’s Meadow’ looked absolutely beautiful – soft sunlight falling onto the meadow-style planting, with bursts of late colour from the grasses and wild flowers. It has been planned very cleverly, so it flows harmoniously, and the decaying seed heads and plants added to the beauty of the landscape.
We stumbled on a talk by one of the gardeners, who outlined Oudolf’s approach and spoke about what’s involved in the maintenance of his vision. The white cocoon-like Radić Pavilion – bought from the Serpentine Gallery in 2015 – perches on boulders at the far end of the field, looking somehow perfectly at home in its Somerset landscape.
THE ROTH BAR & GRILL The Orangery tent opened in September 2020 to provide a safe, well ventilated space for diners; it’s light and welcoming, with large olive trees in pots and red metal tables and chairs.
There’s a focus on sustainable produce at the restaurant, sourced where possible from Durlsade Farm. We drank local craft beer, and I had roast chicken with miso breadcrumbs and charred hispi cabbage, while my father had Chermoula spiced mackerel. For pudding we had Bakewell tart with custard and good coffee.
The food was absolutely delicious, and the service was excellent – it feels like a special occasion, standalone restaurant, more than a visitor attraction food offer.
The prices were on the higher end of the scale – this is more of a special occasion eatery than a place for everyday lunches – but the food and the attention to detail are so good that it really feels as though it’s worth it.
OVERALL IMPRESSION I’ve been meaning to visit Hauser & Wirth Somerset for absolutely ages and I’m so glad I finally made it. Everything about it just works – the art is well displayed in beautiful surroundings, and it makes for a whole day out. They put on family events, and I’m definitely going to return with my children for some art followed by cake and drinks in the cafe.
What’s the score?
Staff
9/10
Cleanliness
9/10
Experience
9/10
Value for money
9/10
Toilets
9/10
Overall experience
9/10
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2021 issue 4
Editor's letter: Eco drivers
Therme Group and The Eden Project are going global, on an environmental mission says Magali Robathan
AM People: Julia Baird
On why her brother John Lennon would have loved the Strawberry Field attraction and the work it’s doing for the local community
AM People: Åsa Caap
The thrill of opening the Space Stockholm digital culture centre
Interview: David Harland & Sir Tim Smit
With projects underway around the world, the Eden Project is going global with its call to arms for the future of the planet
Museums: Getting creative
How the Young V&A will aim to provide children with the creative tools stripped out by the pandemic
Interview: Richard Land
Mixing waterslides with wellbeing, the Therme Group is creating a category all of its own while taking on the world, says the group’s chief development officer
Museums: Kunsthaus Zurich completes
A David Chipperfield extension has more than doubled the museum’s exhibition space, making Zurich a major destination for the arts
Interview: Julien Kauffmann
As Farah Experiences prepares to open SeaWorld Abu Dubai, its CEO talks COVID-19, branding and branching with David Camp
Research: Making pre-booking work
Attractions are benefiting from the switch to pre-booking, but must cater for spontaneous, disorganised visitors too, says Jon Young
Research: All creatures great and small
Zoo enrichment and research can’t just be focused on the large animals most popular with visitors, argues Dr Paul Rose. All must be represented
Research: Popularity game
Research on zoo animals focuses more on ‘familiar’ species such as gorillas and chimpanzees, rather than less well known ones such as the waxy monkey frog, scientists say
Analysis: Light in the dark
A successful winter light show can see margins upwards of 30 per cent. Kathleen LaClair and
Yael Coifman look at some of the operators getting it right
Museums: Munch Museum opens in Norway
The iconic new attraction has opened on Oslo’s waterfront with the world’s largest collection of works by Edvard Munch
Mystery Shopper: Galleries & Gourds
It has transformed the sleepy town of Bruton, UK, but does Hauser & Wirth Somerset live up to the hype? Magali Robathan mystery shops to find out
Thomas J Price explores attitudes to identity in his exhibition / Ken Adlard courtesy the artist and Hauser & Wirth
Thomas J Price explores attitudes to identity in his exhibition / Ken Adlard courtesy the artist and Hauser & Wirth
The artist Thomas J Price and his sculpture ‘All In’ (2021), part of his solo exhibition at Hauser & Wirth called ‘Thoughts Unseen’ / Ken Adlard courtesy the artist and Hauser & Wirth
The gardens have been designed by Piet Oudolf / Jason Ingram
Magali Robathan in the Roth Bar with her father / Brian Robathan
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers
confirming the six-million-square-metre site will become a Global Village after the event closes.
The owner of one of Australia's best-known waterparks has acquired a major competitor,
creating a new attractions business spanning two of the country's largest visitor destinations.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news
COMPANY PROFILES
instantprint We’re a Yorkshire-based online printer, founded
in 2009 by Adam Carnell and James Kinsella. [more...]
