Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Museums
Rise up

A major new museum and cultural centre opening in Lagos this autumn aims to celebrate and uplift Yoruba culture. Magali Robathan speaks to the architect behind the project


When Studio Imagine Simply Architecture (Si.Sa) was given the task of designing the John K Randle Center in Lagos, Nigeria, and helping to create a museum space to celebrate the vibrancy and diversity of Yoruba culture and history, founder Seun Oduwole knew that a ‘traditional’ Western-style museum wasn’t going to work.

“You go into most museums, they’re very static; very contemplative,” he says, speaking to CNN. “If you’re thinking about a museum that’s focused on Yoruba culture, there’s a conflict… we’re not quiet, we’re not static.”

The central question when designing the John K Randle Center for Yoruba Culture and History, says Oduwole, was: “How do we celebrate it in a way that’s uniquely Yoruba so that anyone who comes into this space is very clear where they are?”

The answer is a joyful, colourful 1,800sq m museum space that references Yoruba culture with its form, colours and materials. Storytelling and music is important here, as is an atmosphere that makes everyone feel welcome.

“It’s unapologetic,” says Oduwole. “It celebrates the best aspects of the [Yoruba] culture, of the language, the history, the heroes, the mythologies and the narratives.”

From the inside
It was important for the story of Yoruba art, culture and history to be told through the lens of the Yoruba people, rather than from an outsider’s perspective looking in, explains Oduwole.

“These sorts of institutions are important at scale around the continent [of Africa], because it’s important to tell the story that glorifies the lion and not the hunter,” he says.

“It’s important so that all these different stories – the nuances, the complexities – can be told in full voice, in full colour, in their own language, expressing their own identity.”

The museum explores Yoruba culture and history via artefacts, old and new media and various storytelling devices. Visitors entering the museum are greeted by an AV display of the Yoruba creation myth, as well as African artworks and fashion. Dedicated spaces explore history, art, mythology, fashion, entertainment, music, culture and more, with artefacts ranging from historical objects and carvings to Nigerian garments and colonial-era gramophones. There is a dedicated space for oral storytelling and Nigerian artists – including author Wole Soyinka and musician Fela Kuti – are celebrated.

The John K Randle Center is in talks with European museums including the British Museum and the Pitts River Museum in London to bring Yoruban artefacts back to Nigeria.

The bigger picture
The museum is part of a wider regeneration project – also designed by Si.Sa – to revive the historic John K Randle Center, an important cultural and recreational facility that included a public swimming pool built in 1928 by Sierra Leonean medical doctor John Randle for Lagosians to learn to swim in.

The centre – which also had a park and memorial – had fallen into disrepair, and the pool was no longer in use.

The new cultural centre features a restored swimming pool, revitalised public park, library, restaurants, bars, public square and a performance hall, as well as the museum. The new buildings were inspired by Yoruba architecture and craftsmanship, with the walls finished in earth-hues to echo the mud aesthetic of traditional Yoruba homes, while a metallic gold latticed screen references Yoruba craftsmanship. The building appears to rise from the earth and lean forward as a symbol of Yoruban progressiveness, while the sloping green roof “ties the building to the landscape.”

“It’s a surreal feeling when people are grateful to you for giving them a space that represents them,” says Oduwole. “I hope people take away the idea that nothing is impossible.”
Here Oduwole talks to Attractions Management about his experience of designing the project
Seun Oduwole / Photo: Ademola Olaniran & Jide Atobatele
How have you designed the building to be as welcoming and uplifting as possible?

From an urbanism perspective, there were several drivers: to restore as much of the old fabric and memory of the city as possible by rebuilding the swimming pool, replacing the demolished cultural hall and replanting landscape lost to development.

Architecturally, we sought to create a building grounded in context and conscious of its surroundings. Internally we sought to interrogate museology as a construct in order to create a museum and visitor experience that was relatable and immersive.

What has been the biggest challenge of this project?

Securing the appropriate level of funding to complete the project excellently and on time.

How was the design inspired by its location and by the surrounding community?

We applied historical patterns and visual metaphors as concept drivers. The site layout was informed by the concentric settlement patterns found in Yoruba urbanism, which typically had the Royal palace at the centre fronted by a square.

The curved part of the site allowed us to shape the museum building as a fractal. The building rises from in earth in a nod to Yoruba spirituality and the metal screen around the façade pays homage to age old skills such as metalwork, woodcarving, looming and weaving.

Internally, the museum is devoted to the elucidation of Yoruba culture, its representation as visual and verbal Oriki (praise poetry), presentation of its philosophical thought system using concepts of Ori (spiritual head), Ase (life force) and Iwa (essential nature). It’s a space where mythology, archaeology, history and storytelling meet to set the stage for the understanding of Yoruba culture and history.

Can you pick out two or three particularly interesting areas of the museum?

Visitors are greeted by a completely immersive environment, a visually stimulating spectacle with spatial audio consisting of music and storytelling throughout the journey, which add context to a mix of storytelling media ranging from antiquities, interactives and objects of cultural significance.

Do you have a personal favourite part of the museum?

The future storytelling area where animators, contemporary artists and storytellers have an opportunity to reimagine their own version of a future from the Yoruba thought perspective.

Visitors are greeted by an immersive environment – a visually stimulating spectacle
The story of the Yoruba people is told via artefacts, VR, AR and interactive media / Photo: Ademola Olaniran & Jide Atobatele
Photo: Ademola Olaniran & Jide Atobatele
Project Details

Name: John Randle Center for Yoruba Culture and History

Location: Lagos, Nigeria

Area: 18,000sq m

Centre inaugurated: January 2024

Museum open to the public: Q3 2024

Client: Lagos State Government

Architect: Seun Oduwole - Studio Imagine Simply Architecture

Exhibition designer: Ralph Applebaum Associates

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2024 issue 3
  • Editor's letter: Better together
    Immersive wellness is a trend to watch, says Magali Robathan
  • People: Lanny Smoot
    Disney’s most prolific inventor is inducted into the National Inventors Hall of Fame
  • People: Donna Speed
    The CEO on the devastating fire that closed We The Curious science centre for almost two years
  • People: Franceen Gonzales
    Legoland Florida Resort’s new president outlines her plans
  • Multimedia: Sakchin Bessette
    How did the team at Moment Factory go from designing visuals for raves to illuminating the Sagrada Familia and creating stage shows for Madonna? The co-founder shares the journey
  • Museums: Roll of honour
    From the Rijksmuseum’s first family exhibition to a 4D experience that wows on a budget, we check out Museum + Heritage Award winners
  • Theme parks: Cecil Magpuri
    Work has begun on the first Dragon Ball theme park, and it’s set to take theming to a whole new level, according to its designer
  • Museums: Rise up
    Filled with colour, music, technology and storytelling, the John K Randle Center is a fitting celebration of Yoruban culture and history, says its architect Seun Oduwole
  • Experiences: Flight of fancy
    Airbnb is diving into the world of immersive experiences with its new Icons initiative. What does this mean for attractions?
  • Immersive experience: Andrew McGuinness
    As Layered Reality prepares to launch its highly-anticipated Elvis Experience, we speak to its CEO about the business of wowing visitors
  • Immersive attractions: Corvas Brinkerhoff
    The Meow Wolf co-founder is bringing together immersive technology, art, neuroscience and spa bathing in a unique new concept
  • Zoos: Making a difference
    Visiting zoos and aquaria inspires people to act more sustainably, finds a study from the University of Sheffield and Chester Zoo
  • Tourism: Vertical reality
    From energy-generating viewing pods to world-class art installations, a new generation of vertical attractions is shaking up the scene. Dr Terry Stevens investigates
The centre is playing a key role in bringing Yoruba artefacts back from European museums
The centre is playing a key role in bringing Yoruba artefacts back from European museums / Photo: Ademola Olaniran & Jide Atobatele
The metal screen facade celebrates Yoruba weaving, textiles and craftsmanship
The metal screen facade celebrates Yoruba weaving, textiles and craftsmanship / Photo: Ademola Olaniran & Jide Atobatele
The museum features important artefacts
The museum features important artefacts / Photo: Ademola Olaniran & Jide Atobatele
Ralph Appelbaum Associates worked with the curatorial team to design the exhibition
Ralph Appelbaum Associates worked with the curatorial team to design the exhibition / Photo: Ademola Olaniran & Jide Atobatele
The architects have restored the original 1928 public pool built by Dr John Randle
The architects have restored the original 1928 public pool built by Dr John Randle / Photo: Ademola Olaniran & Jide Atobatele
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Museums
Rise up

A major new museum and cultural centre opening in Lagos this autumn aims to celebrate and uplift Yoruba culture. Magali Robathan speaks to the architect behind the project


When Studio Imagine Simply Architecture (Si.Sa) was given the task of designing the John K Randle Center in Lagos, Nigeria, and helping to create a museum space to celebrate the vibrancy and diversity of Yoruba culture and history, founder Seun Oduwole knew that a ‘traditional’ Western-style museum wasn’t going to work.

“You go into most museums, they’re very static; very contemplative,” he says, speaking to CNN. “If you’re thinking about a museum that’s focused on Yoruba culture, there’s a conflict… we’re not quiet, we’re not static.”

The central question when designing the John K Randle Center for Yoruba Culture and History, says Oduwole, was: “How do we celebrate it in a way that’s uniquely Yoruba so that anyone who comes into this space is very clear where they are?”

The answer is a joyful, colourful 1,800sq m museum space that references Yoruba culture with its form, colours and materials. Storytelling and music is important here, as is an atmosphere that makes everyone feel welcome.

“It’s unapologetic,” says Oduwole. “It celebrates the best aspects of the [Yoruba] culture, of the language, the history, the heroes, the mythologies and the narratives.”

From the inside
It was important for the story of Yoruba art, culture and history to be told through the lens of the Yoruba people, rather than from an outsider’s perspective looking in, explains Oduwole.

“These sorts of institutions are important at scale around the continent [of Africa], because it’s important to tell the story that glorifies the lion and not the hunter,” he says.

“It’s important so that all these different stories – the nuances, the complexities – can be told in full voice, in full colour, in their own language, expressing their own identity.”

The museum explores Yoruba culture and history via artefacts, old and new media and various storytelling devices. Visitors entering the museum are greeted by an AV display of the Yoruba creation myth, as well as African artworks and fashion. Dedicated spaces explore history, art, mythology, fashion, entertainment, music, culture and more, with artefacts ranging from historical objects and carvings to Nigerian garments and colonial-era gramophones. There is a dedicated space for oral storytelling and Nigerian artists – including author Wole Soyinka and musician Fela Kuti – are celebrated.

The John K Randle Center is in talks with European museums including the British Museum and the Pitts River Museum in London to bring Yoruban artefacts back to Nigeria.

The bigger picture
The museum is part of a wider regeneration project – also designed by Si.Sa – to revive the historic John K Randle Center, an important cultural and recreational facility that included a public swimming pool built in 1928 by Sierra Leonean medical doctor John Randle for Lagosians to learn to swim in.

The centre – which also had a park and memorial – had fallen into disrepair, and the pool was no longer in use.

The new cultural centre features a restored swimming pool, revitalised public park, library, restaurants, bars, public square and a performance hall, as well as the museum. The new buildings were inspired by Yoruba architecture and craftsmanship, with the walls finished in earth-hues to echo the mud aesthetic of traditional Yoruba homes, while a metallic gold latticed screen references Yoruba craftsmanship. The building appears to rise from the earth and lean forward as a symbol of Yoruban progressiveness, while the sloping green roof “ties the building to the landscape.”

“It’s a surreal feeling when people are grateful to you for giving them a space that represents them,” says Oduwole. “I hope people take away the idea that nothing is impossible.”
Here Oduwole talks to Attractions Management about his experience of designing the project
Seun Oduwole / Photo: Ademola Olaniran & Jide Atobatele
How have you designed the building to be as welcoming and uplifting as possible?

From an urbanism perspective, there were several drivers: to restore as much of the old fabric and memory of the city as possible by rebuilding the swimming pool, replacing the demolished cultural hall and replanting landscape lost to development.

Architecturally, we sought to create a building grounded in context and conscious of its surroundings. Internally we sought to interrogate museology as a construct in order to create a museum and visitor experience that was relatable and immersive.

What has been the biggest challenge of this project?

Securing the appropriate level of funding to complete the project excellently and on time.

How was the design inspired by its location and by the surrounding community?

We applied historical patterns and visual metaphors as concept drivers. The site layout was informed by the concentric settlement patterns found in Yoruba urbanism, which typically had the Royal palace at the centre fronted by a square.

The curved part of the site allowed us to shape the museum building as a fractal. The building rises from in earth in a nod to Yoruba spirituality and the metal screen around the façade pays homage to age old skills such as metalwork, woodcarving, looming and weaving.

Internally, the museum is devoted to the elucidation of Yoruba culture, its representation as visual and verbal Oriki (praise poetry), presentation of its philosophical thought system using concepts of Ori (spiritual head), Ase (life force) and Iwa (essential nature). It’s a space where mythology, archaeology, history and storytelling meet to set the stage for the understanding of Yoruba culture and history.

Can you pick out two or three particularly interesting areas of the museum?

Visitors are greeted by a completely immersive environment, a visually stimulating spectacle with spatial audio consisting of music and storytelling throughout the journey, which add context to a mix of storytelling media ranging from antiquities, interactives and objects of cultural significance.

Do you have a personal favourite part of the museum?

The future storytelling area where animators, contemporary artists and storytellers have an opportunity to reimagine their own version of a future from the Yoruba thought perspective.

Visitors are greeted by an immersive environment – a visually stimulating spectacle
The story of the Yoruba people is told via artefacts, VR, AR and interactive media / Photo: Ademola Olaniran & Jide Atobatele
Photo: Ademola Olaniran & Jide Atobatele
Project Details

Name: John Randle Center for Yoruba Culture and History

Location: Lagos, Nigeria

Area: 18,000sq m

Centre inaugurated: January 2024

Museum open to the public: Q3 2024

Client: Lagos State Government

Architect: Seun Oduwole - Studio Imagine Simply Architecture

Exhibition designer: Ralph Applebaum Associates

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2024 issue 3
  • Editor's letter: Better together
    Immersive wellness is a trend to watch, says Magali Robathan
  • People: Lanny Smoot
    Disney’s most prolific inventor is inducted into the National Inventors Hall of Fame
  • People: Donna Speed
    The CEO on the devastating fire that closed We The Curious science centre for almost two years
  • People: Franceen Gonzales
    Legoland Florida Resort’s new president outlines her plans
  • Multimedia: Sakchin Bessette
    How did the team at Moment Factory go from designing visuals for raves to illuminating the Sagrada Familia and creating stage shows for Madonna? The co-founder shares the journey
  • Museums: Roll of honour
    From the Rijksmuseum’s first family exhibition to a 4D experience that wows on a budget, we check out Museum + Heritage Award winners
  • Theme parks: Cecil Magpuri
    Work has begun on the first Dragon Ball theme park, and it’s set to take theming to a whole new level, according to its designer
  • Museums: Rise up
    Filled with colour, music, technology and storytelling, the John K Randle Center is a fitting celebration of Yoruban culture and history, says its architect Seun Oduwole
  • Experiences: Flight of fancy
    Airbnb is diving into the world of immersive experiences with its new Icons initiative. What does this mean for attractions?
  • Immersive experience: Andrew McGuinness
    As Layered Reality prepares to launch its highly-anticipated Elvis Experience, we speak to its CEO about the business of wowing visitors
  • Immersive attractions: Corvas Brinkerhoff
    The Meow Wolf co-founder is bringing together immersive technology, art, neuroscience and spa bathing in a unique new concept
  • Zoos: Making a difference
    Visiting zoos and aquaria inspires people to act more sustainably, finds a study from the University of Sheffield and Chester Zoo
  • Tourism: Vertical reality
    From energy-generating viewing pods to world-class art installations, a new generation of vertical attractions is shaking up the scene. Dr Terry Stevens investigates
The centre is playing a key role in bringing Yoruba artefacts back from European museums
The centre is playing a key role in bringing Yoruba artefacts back from European museums / Photo: Ademola Olaniran & Jide Atobatele
The metal screen facade celebrates Yoruba weaving, textiles and craftsmanship
The metal screen facade celebrates Yoruba weaving, textiles and craftsmanship / Photo: Ademola Olaniran & Jide Atobatele
The museum features important artefacts
The museum features important artefacts / Photo: Ademola Olaniran & Jide Atobatele
Ralph Appelbaum Associates worked with the curatorial team to design the exhibition
Ralph Appelbaum Associates worked with the curatorial team to design the exhibition / Photo: Ademola Olaniran & Jide Atobatele
The architects have restored the original 1928 public pool built by Dr John Randle
The architects have restored the original 1928 public pool built by Dr John Randle / Photo: Ademola Olaniran & Jide Atobatele
LATEST NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Royal Caribbean reveals record-breaking cruise ship
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea (nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark with two new family raft slides.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS