From projecting visuals at raves to illuminating the
Sagrada Familia and working for Madonna, Canadian
multimedia studio Moment Factory has had quite the journey.
The co-founder tells Magali Robathan what’s next
Bessette launched Moment Factory in 2001 with Dominic Audet and Jason Rodi / Photo: Moment Factory
In the darkness of a Canadian forest, a mysterious smoke-filled doorway leads to a world where holographic fairies dance, the air shimmers with beautiful lights, and trees appear to come to life. As night falls over Barcelona, the Sagrada Familia’s iconic façade is lit up with a spectacular moving fresco inspired by Gaudi’s original drawings. Floating along a lazy river, guests enter a tunnel where mesmerising patterns are projected onto the walls, the water, and their own bodies.
These are all experiences created by Canadian immersive multimedia studio Moment Factory, launched in 2001 by Sakchin Bessette, Dominic Audet and Jason Rodi. The motto of the studio is ‘we do it in public’ and their aim is to bring people together in the physical world and inspire a sense of connection and amazement.
“We believe that connecting people is fundamental for humankind,” says Sakchin Bessette, speaking to me from Montreal. “People are spending more time alone, in front of screens, becoming more isolated and getting lonelier. Since COVID-19, people feel and understand the need to be with other people more than ever. They’re hungry for new experiences that bring them together.”
Today, Moment Factory employs more than 450 people across offices in Montreal, Paris, New York, Singapore and Tokyo. Clients include Disney, Las Vegas Sphere, Madonna, the Boston Museum of Science, NFL, Universal Studios, the Toronto Zoo and Paris’ Dôme des Invalides.
Straddling sectors Moment Factory’s unique blend of storytelling and technology has been employed across a varied range of industries, with the team working in theme parks, waterparks, concerts, public spaces, heritage spaces, museums, outdoor environments, science centres, airports and more.
A look at just some of their projects over the past year illustrates the breadth of the company’s work – highlights include a three-act immersive show that uses light, music and video mapping to highlight the beauty of Paris’ historic Dôme des Invalides; the launch of outdoor immersive art experience Mirror Mirror in Calgary, Canada; a unique experiential space created for French theme park Futuroscope’s new Aquascope waterpark; and the creation of a range of visual content for the Sphere in Las Vegas.
Another key project, The Messi Experience, was launched in April 2024 in Miami US, with the aspiration to visit over 150 cities in the next five years. Produced, created and designed by Moment Factory and Primo Entertainment, this multi-room experience explores the life of footballer Lionel Messi using a mix of digital and physical activities. Visitors are given the chance to board an open top bus to experience the Argentinian winning parade, visit Camp Nou, take part in football challenges and visit Messi’s childhood home.
Creating magic “Whatever we’re doing, we strive to create magic for our audiences,” says Bessette. “Humans are programmed to react in certain ways to nature. If you see the sunset on the ocean or the beauty of a flower or the night sky, you feel part of something bigger.
“It’s cross cultural. Whether you’re a punk in Asia, a businessperson in Europe or a grandparent in America, if you see an amazing rainbow, you’ll stop to look at it. You’ll think, there’s magic here and your body will feel it. It’s these visceral feelings of being part of something larger than yourself that we’re trying to create.”
Emotion is key, when it comes to transporting audiences, says Bessette. “You can easily impress people with big, new technology, but connecting them to a narrative flow and emotional curve is really fundamental to having depth in the experience,” he says.
“It’s all very thought out. We have emotional curves that we structure into our projects as we’re designing them. Music in particular is a big driver of emotion.”
The start of it all The Moment Factory story started in the late 1990s, when Bessette was part of a group of friends creating slide projections and 16mm projections for clubs and raves across Montreal. As digital technology developed, so did the scope of what they could achieve.
“Everything changed,” says Bessette. “All of a sudden you could shoot on a Mini DV camcorder, edit your footage on a computer and then project it that same evening in a nightclub or at a party. It was super exciting – we really felt like we were part of something new.”
In 2001, Bessette launched Moment Factory with friends Jason Rodi and Dominic Audet.
“Jason was a film student, and Dominic came from a corporate background,” Bessette says.
“Dominic introduced us to that world and we started doing corporate events, as well as special shows and parties.”
In the early days, funding was a major challenge for the studio. “In the beginning, we weren’t making much money at all. Each project financed the next. It was a struggle for many years,” says Bessette.
A breakthrough moment came when they began working for Cirque du Soleil, creating parties and auxillary events on cruise ships and in bars, introducing the work of Moment Factory to audiences around the world.
In 2012, Moment Factory came to global attention with its spectacular Superbowl half time show featuring Madonna, which was watched by an estimated 114 million viewers. In the same year, the studio was asked by the cities of Barcelona and Montreal to create a sound and light experience to showcase the complex façade of the Sagrada Familia in Barcelona. The resulting 15 minute multimedia show was a huge success.
Splashing out The attractions industry is seeing a slow but steady increase in projects that mix the worlds of waterparks and immersive multimedia entertainment and this is an area that Bessette is fascinated by.
December 2023 saw the launch of an intriguing multimedia experience as part of the expansion of the Wild Water Dome indoor waterpark in Tennessee, US. Moment Factory collaborated with Wilderness at the Smokies to create the unique attraction, which sees guests float along a lazy river, taking in dynamic lighting, spatialised sound, and video projections, inspired by the beauty of the Great Smoky Mountains.
This was followed by a project that saw Moment Factory team up with French theme park Futuroscope to create a digital aqua experience as part of the new waterpark. Opened in July 2024, Les Abysses de Lumière combines video mapping, spatialised audio, lighting and choreographed water effects to offer bathers an unusual and hypnotic experience.
“This is a very important milestone in the waterpark world,” says Bessette. “We’re helping to reinvent them. It’s really interesting to bring immersive multimedia entertainment to the waterpark world – it’s a great mix.
“Since the start of Moment Factory, we’ve been mixing up different contexts and mediums – bringing scenography and multimedia techniques and experiences into different spaces, from airports and concert halls to forests and heritage buildings.”
Original productions Looking ahead, the focus is on developing the studio’s own productions.
“There are two parts to Moment Factory,” says Bessette. “There’s the service division, and that’s where people call us and ask us to participate in a project, or to design a complete project for them. The other division focuses on the development of our own experiences.”
Moment Factory’s original productions include the Lumina Night Walks series, the AURA heritage series, augmented games, Mirror Mirror and other immersives experiences such as The Messi Experience.
The much-loved Lumina Night Walk series was created almost by accident, says Bessette, when Moment Factory was asked by a national park in Quebec to create some digital mapping for a hanging bridge on the site.
“The team working on it came to me with the idea of creating something far more ambitious – a night walk bringing together nature and technology,” he explains. “They could see the vision, and they were keen to try something different.”
It was an experiment, says Bessette, and the studio had no idea how people would respond to this new creation – a series of storytelling vignettes set along a pathway through the woods that used special effects, music, lighting and video to magical effect.
It was an instant success. Foresta Lumina opened in 2014 in Parc de la Gorge de Coaticook, and sold more than 70,000 tickets in the first few months – almost 10 times more than the initial estimated foot traffic.
Since then, a further 20 Lumina attractions have opened all over the world – in Canada, the US, France, Japan, Singapore, China, Australia and New Zealand – and the latest is due to open at Wilderness Resort in Wisconsin Dells in the US this autumn, telling the story of a fictional deer growing up in nature. Each Lumina night walk is unique, bringing to life local stories and highlighting the natural beauty of its surroundings.
One of the latest Moment Factory productions is Mirror Mirror, an indoor ‘playground of immersive art’ that can be scaled and adapted for a wide range of venues, including shopping centres, entertainment venues and FECs. The experience launched in Montreal in April 2023, before touring to Adelaide, Australia and then to Calgary, Canada.
Another Moment Factory original production, AURA, sees heritage sites highlighted with projection mapping, light and music. This series has been staged at Montreal’s Notre-Dame Basilica since 2017 and the Dôme des Invalides in Paris since 2023, with further projects coming soon.
“Our five-year plan is to develop and scale our own productions,” explains Bessette. “Having worked on so many amazing projects, we’ve developed our own IP. Now we want to scale this IP with promoters and partners around the world. “We’re excited for the future.”
Aquascope
• Futuroscope, France
Launched in July 2024 as part of Futuroscope’s new 6,000sq m indoor waterpark Aquascope, Les Abysses de Lumière is a multimedia experience created by Moment Factory.
One of Aquascope’s three experiential spaces, Les Abysses de Lumière sees visitors float through a “spellbindingly immersive universe combining synchronised programming of video mapping, spatialised audio, lighting, interactivity and choreographed water effects.”
The immersive experience features various zones, including a mysterious cove inhabited by fantastic and uncanny wildlife and plant life; interactive beaches brimming with bioluminescent particles; and an Aquaciné where visitors can learn more about Kraki, a creature from another world.
Futuroscope’s new waterpark features a Moment Factory-designed experience / Image: Moment Factory, les abysses de lumiere of aquascope
The Messi Experience
• Various locations
Produced, designed and created by Primo Entertainment and Moment Factory, the Messi Experience is an interactive multimedia, multi-room experience that takes guests on a unique journey through the life of footballer Lionel Messi. Activities include on-ball challenges, personal virtual engagement with Messi, boarding an open top bus to experience the Argentinian winning parade and visiting Camp Nou.
The experience launched at the Hangar at Regatta Harbour in Miami in April 2024 before continuing its international tour at The Stage at Casitas in Los Angeles in June.
The immersive Messi Experience explores the life and career of Lionel Messi / Photo: Moment Factory, Messi Experience
Mirror Mirror
• Various locations worldwide
Mirror Mirror combines scenography, lighting design, words, original music and interactivity to create a multimedia experience that invites visitors to explore their imaginations.
Across multiple immersive art installations, visitors are invited to create their own unique engagement with the experience. Everyone begins the journey by selecting one of three doors and from there, visitors explore at their own pace, in their own way.
The experience launched in Montreal, Canada in April 2023, before touring to Adelaide, Australia, and then Calgary, Canada.
Photo: Moment Factory, Mirror Mirro
AURA Invalides
• Dôme des Invalides, Paris, France
As night falls, the Dôme des Invalides comes to life, with light, orchestral music, and video mapping revealing its beauty and rich heritage with AURA Invalides, an original creation by Moment Factory, produced by Cultival in partnership with the Musée de
l’Armée - Hôtel National des Invalides.
Launched in September 2023, this 50 minute-long experience sees visitors guided by light as they wander through the Dôme and its six chapels. Showcasing the iconic monument’s architecture and heritage through light, video mapping and music, the experience allows visitors to see Dôme des Invalides in a new light, while generating revenue to help with the maintenance of the building.
AURA Invalides combines orchestral music, video mapping and lighting effects / Photo: Moment Factory, AURA Invalides
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 3
Multimedia: Sakchin Bessette
How did the team at Moment Factory go from designing visuals for raves to illuminating the Sagrada Familia and creating stage shows for Madonna? The co-founder shares the journey
Museums: Roll of honour
From the Rijksmuseum’s first family exhibition to a 4D experience that wows on a budget, we check out Museum + Heritage Award winners
Theme parks: Cecil Magpuri
Work has begun on the first Dragon Ball theme park, and it’s set to take theming to a whole new level, according to its designer
Museums: Rise up
Filled with colour, music, technology and storytelling, the John K Randle Center is a fitting celebration of Yoruban culture and history, says its architect Seun Oduwole
Experiences: Flight of fancy
Airbnb is diving into the world of immersive experiences with its new Icons initiative. What does this mean for attractions?
Immersive experience: Andrew McGuinness
As Layered Reality prepares to launch its highly-anticipated Elvis Experience, we speak to its CEO about the business of wowing visitors
Zoos: Making a difference
Visiting zoos and aquaria inspires people to act more sustainably, finds a study from the University of Sheffield and Chester Zoo
Tourism: Vertical reality
From energy-generating viewing pods to world-class art installations, a new generation of vertical attractions is shaking up the scene. Dr Terry Stevens investigates
Oriens Lumina was the first Lumina Enchanted Night Walk to open in China / Photo: Moment Factory, Oriens Lumina
Futuroscope commissioned Moment Factory to design an experiential space dedicated to immersion / Image: Moment Factory, les abysses de lumiere of Aquascope
Les Abysses de Lumière uses video-mapping and immersive lighting / Image: Moment Factory, les abysses de lumiere of Aquascope
The Aquascope project is Moment Factory’s largest in an aquatic setting / Image: Moment Factory, les abysses de lumiere of aquascope
The Astra Lumina experiences invite guests to discover the cosmos / Photo: Moment Factory, Astra Lumina
Onhwa’ Lumina celebrates the culture of the Indigenous Huron-Wendat Nation / Photo: Moment Factory, Onhwa’ Lumina
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From projecting visuals at raves to illuminating the
Sagrada Familia and working for Madonna, Canadian
multimedia studio Moment Factory has had quite the journey.
The co-founder tells Magali Robathan what’s next
Bessette launched Moment Factory in 2001 with Dominic Audet and Jason Rodi / Photo: Moment Factory
In the darkness of a Canadian forest, a mysterious smoke-filled doorway leads to a world where holographic fairies dance, the air shimmers with beautiful lights, and trees appear to come to life. As night falls over Barcelona, the Sagrada Familia’s iconic façade is lit up with a spectacular moving fresco inspired by Gaudi’s original drawings. Floating along a lazy river, guests enter a tunnel where mesmerising patterns are projected onto the walls, the water, and their own bodies.
These are all experiences created by Canadian immersive multimedia studio Moment Factory, launched in 2001 by Sakchin Bessette, Dominic Audet and Jason Rodi. The motto of the studio is ‘we do it in public’ and their aim is to bring people together in the physical world and inspire a sense of connection and amazement.
“We believe that connecting people is fundamental for humankind,” says Sakchin Bessette, speaking to me from Montreal. “People are spending more time alone, in front of screens, becoming more isolated and getting lonelier. Since COVID-19, people feel and understand the need to be with other people more than ever. They’re hungry for new experiences that bring them together.”
Today, Moment Factory employs more than 450 people across offices in Montreal, Paris, New York, Singapore and Tokyo. Clients include Disney, Las Vegas Sphere, Madonna, the Boston Museum of Science, NFL, Universal Studios, the Toronto Zoo and Paris’ Dôme des Invalides.
Straddling sectors Moment Factory’s unique blend of storytelling and technology has been employed across a varied range of industries, with the team working in theme parks, waterparks, concerts, public spaces, heritage spaces, museums, outdoor environments, science centres, airports and more.
A look at just some of their projects over the past year illustrates the breadth of the company’s work – highlights include a three-act immersive show that uses light, music and video mapping to highlight the beauty of Paris’ historic Dôme des Invalides; the launch of outdoor immersive art experience Mirror Mirror in Calgary, Canada; a unique experiential space created for French theme park Futuroscope’s new Aquascope waterpark; and the creation of a range of visual content for the Sphere in Las Vegas.
Another key project, The Messi Experience, was launched in April 2024 in Miami US, with the aspiration to visit over 150 cities in the next five years. Produced, created and designed by Moment Factory and Primo Entertainment, this multi-room experience explores the life of footballer Lionel Messi using a mix of digital and physical activities. Visitors are given the chance to board an open top bus to experience the Argentinian winning parade, visit Camp Nou, take part in football challenges and visit Messi’s childhood home.
Creating magic “Whatever we’re doing, we strive to create magic for our audiences,” says Bessette. “Humans are programmed to react in certain ways to nature. If you see the sunset on the ocean or the beauty of a flower or the night sky, you feel part of something bigger.
“It’s cross cultural. Whether you’re a punk in Asia, a businessperson in Europe or a grandparent in America, if you see an amazing rainbow, you’ll stop to look at it. You’ll think, there’s magic here and your body will feel it. It’s these visceral feelings of being part of something larger than yourself that we’re trying to create.”
Emotion is key, when it comes to transporting audiences, says Bessette. “You can easily impress people with big, new technology, but connecting them to a narrative flow and emotional curve is really fundamental to having depth in the experience,” he says.
“It’s all very thought out. We have emotional curves that we structure into our projects as we’re designing them. Music in particular is a big driver of emotion.”
The start of it all The Moment Factory story started in the late 1990s, when Bessette was part of a group of friends creating slide projections and 16mm projections for clubs and raves across Montreal. As digital technology developed, so did the scope of what they could achieve.
“Everything changed,” says Bessette. “All of a sudden you could shoot on a Mini DV camcorder, edit your footage on a computer and then project it that same evening in a nightclub or at a party. It was super exciting – we really felt like we were part of something new.”
In 2001, Bessette launched Moment Factory with friends Jason Rodi and Dominic Audet.
“Jason was a film student, and Dominic came from a corporate background,” Bessette says.
“Dominic introduced us to that world and we started doing corporate events, as well as special shows and parties.”
In the early days, funding was a major challenge for the studio. “In the beginning, we weren’t making much money at all. Each project financed the next. It was a struggle for many years,” says Bessette.
A breakthrough moment came when they began working for Cirque du Soleil, creating parties and auxillary events on cruise ships and in bars, introducing the work of Moment Factory to audiences around the world.
In 2012, Moment Factory came to global attention with its spectacular Superbowl half time show featuring Madonna, which was watched by an estimated 114 million viewers. In the same year, the studio was asked by the cities of Barcelona and Montreal to create a sound and light experience to showcase the complex façade of the Sagrada Familia in Barcelona. The resulting 15 minute multimedia show was a huge success.
Splashing out The attractions industry is seeing a slow but steady increase in projects that mix the worlds of waterparks and immersive multimedia entertainment and this is an area that Bessette is fascinated by.
December 2023 saw the launch of an intriguing multimedia experience as part of the expansion of the Wild Water Dome indoor waterpark in Tennessee, US. Moment Factory collaborated with Wilderness at the Smokies to create the unique attraction, which sees guests float along a lazy river, taking in dynamic lighting, spatialised sound, and video projections, inspired by the beauty of the Great Smoky Mountains.
This was followed by a project that saw Moment Factory team up with French theme park Futuroscope to create a digital aqua experience as part of the new waterpark. Opened in July 2024, Les Abysses de Lumière combines video mapping, spatialised audio, lighting and choreographed water effects to offer bathers an unusual and hypnotic experience.
“This is a very important milestone in the waterpark world,” says Bessette. “We’re helping to reinvent them. It’s really interesting to bring immersive multimedia entertainment to the waterpark world – it’s a great mix.
“Since the start of Moment Factory, we’ve been mixing up different contexts and mediums – bringing scenography and multimedia techniques and experiences into different spaces, from airports and concert halls to forests and heritage buildings.”
Original productions Looking ahead, the focus is on developing the studio’s own productions.
“There are two parts to Moment Factory,” says Bessette. “There’s the service division, and that’s where people call us and ask us to participate in a project, or to design a complete project for them. The other division focuses on the development of our own experiences.”
Moment Factory’s original productions include the Lumina Night Walks series, the AURA heritage series, augmented games, Mirror Mirror and other immersives experiences such as The Messi Experience.
The much-loved Lumina Night Walk series was created almost by accident, says Bessette, when Moment Factory was asked by a national park in Quebec to create some digital mapping for a hanging bridge on the site.
“The team working on it came to me with the idea of creating something far more ambitious – a night walk bringing together nature and technology,” he explains. “They could see the vision, and they were keen to try something different.”
It was an experiment, says Bessette, and the studio had no idea how people would respond to this new creation – a series of storytelling vignettes set along a pathway through the woods that used special effects, music, lighting and video to magical effect.
It was an instant success. Foresta Lumina opened in 2014 in Parc de la Gorge de Coaticook, and sold more than 70,000 tickets in the first few months – almost 10 times more than the initial estimated foot traffic.
Since then, a further 20 Lumina attractions have opened all over the world – in Canada, the US, France, Japan, Singapore, China, Australia and New Zealand – and the latest is due to open at Wilderness Resort in Wisconsin Dells in the US this autumn, telling the story of a fictional deer growing up in nature. Each Lumina night walk is unique, bringing to life local stories and highlighting the natural beauty of its surroundings.
One of the latest Moment Factory productions is Mirror Mirror, an indoor ‘playground of immersive art’ that can be scaled and adapted for a wide range of venues, including shopping centres, entertainment venues and FECs. The experience launched in Montreal in April 2023, before touring to Adelaide, Australia and then to Calgary, Canada.
Another Moment Factory original production, AURA, sees heritage sites highlighted with projection mapping, light and music. This series has been staged at Montreal’s Notre-Dame Basilica since 2017 and the Dôme des Invalides in Paris since 2023, with further projects coming soon.
“Our five-year plan is to develop and scale our own productions,” explains Bessette. “Having worked on so many amazing projects, we’ve developed our own IP. Now we want to scale this IP with promoters and partners around the world. “We’re excited for the future.”
Aquascope
• Futuroscope, France
Launched in July 2024 as part of Futuroscope’s new 6,000sq m indoor waterpark Aquascope, Les Abysses de Lumière is a multimedia experience created by Moment Factory.
One of Aquascope’s three experiential spaces, Les Abysses de Lumière sees visitors float through a “spellbindingly immersive universe combining synchronised programming of video mapping, spatialised audio, lighting, interactivity and choreographed water effects.”
The immersive experience features various zones, including a mysterious cove inhabited by fantastic and uncanny wildlife and plant life; interactive beaches brimming with bioluminescent particles; and an Aquaciné where visitors can learn more about Kraki, a creature from another world.
Futuroscope’s new waterpark features a Moment Factory-designed experience / Image: Moment Factory, les abysses de lumiere of aquascope
The Messi Experience
• Various locations
Produced, designed and created by Primo Entertainment and Moment Factory, the Messi Experience is an interactive multimedia, multi-room experience that takes guests on a unique journey through the life of footballer Lionel Messi. Activities include on-ball challenges, personal virtual engagement with Messi, boarding an open top bus to experience the Argentinian winning parade and visiting Camp Nou.
The experience launched at the Hangar at Regatta Harbour in Miami in April 2024 before continuing its international tour at The Stage at Casitas in Los Angeles in June.
The immersive Messi Experience explores the life and career of Lionel Messi / Photo: Moment Factory, Messi Experience
Mirror Mirror
• Various locations worldwide
Mirror Mirror combines scenography, lighting design, words, original music and interactivity to create a multimedia experience that invites visitors to explore their imaginations.
Across multiple immersive art installations, visitors are invited to create their own unique engagement with the experience. Everyone begins the journey by selecting one of three doors and from there, visitors explore at their own pace, in their own way.
The experience launched in Montreal, Canada in April 2023, before touring to Adelaide, Australia, and then Calgary, Canada.
Photo: Moment Factory, Mirror Mirro
AURA Invalides
• Dôme des Invalides, Paris, France
As night falls, the Dôme des Invalides comes to life, with light, orchestral music, and video mapping revealing its beauty and rich heritage with AURA Invalides, an original creation by Moment Factory, produced by Cultival in partnership with the Musée de
l’Armée - Hôtel National des Invalides.
Launched in September 2023, this 50 minute-long experience sees visitors guided by light as they wander through the Dôme and its six chapels. Showcasing the iconic monument’s architecture and heritage through light, video mapping and music, the experience allows visitors to see Dôme des Invalides in a new light, while generating revenue to help with the maintenance of the building.
AURA Invalides combines orchestral music, video mapping and lighting effects / Photo: Moment Factory, AURA Invalides
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2024 issue 3
Multimedia: Sakchin Bessette
How did the team at Moment Factory go from designing visuals for raves to illuminating the Sagrada Familia and creating stage shows for Madonna? The co-founder shares the journey
Museums: Roll of honour
From the Rijksmuseum’s first family exhibition to a 4D experience that wows on a budget, we check out Museum + Heritage Award winners
Theme parks: Cecil Magpuri
Work has begun on the first Dragon Ball theme park, and it’s set to take theming to a whole new level, according to its designer
Museums: Rise up
Filled with colour, music, technology and storytelling, the John K Randle Center is a fitting celebration of Yoruban culture and history, says its architect Seun Oduwole
Experiences: Flight of fancy
Airbnb is diving into the world of immersive experiences with its new Icons initiative. What does this mean for attractions?
Immersive experience: Andrew McGuinness
As Layered Reality prepares to launch its highly-anticipated Elvis Experience, we speak to its CEO about the business of wowing visitors
Zoos: Making a difference
Visiting zoos and aquaria inspires people to act more sustainably, finds a study from the University of Sheffield and Chester Zoo
Tourism: Vertical reality
From energy-generating viewing pods to world-class art installations, a new generation of vertical attractions is shaking up the scene. Dr Terry Stevens investigates
Oriens Lumina was the first Lumina Enchanted Night Walk to open in China / Photo: Moment Factory, Oriens Lumina
Futuroscope commissioned Moment Factory to design an experiential space dedicated to immersion / Image: Moment Factory, les abysses de lumiere of Aquascope
Les Abysses de Lumière uses video-mapping and immersive lighting / Image: Moment Factory, les abysses de lumiere of Aquascope
The Aquascope project is Moment Factory’s largest in an aquatic setting / Image: Moment Factory, les abysses de lumiere of aquascope
The Astra Lumina experiences invite guests to discover the cosmos / Photo: Moment Factory, Astra Lumina
Onhwa’ Lumina celebrates the culture of the Indigenous Huron-Wendat Nation / Photo: Moment Factory, Onhwa’ Lumina
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
to CLADmag about his mission to spread joy, the power of play, and his bold approach to using
colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
proposing a large-scale theme park and sports destination as part of a broader tourism and
economic development strategy.
Royal Caribbean has revealed its Hero of the Seas cruise ship, home to the most pools at sea
(nine), and a record-breaking 28 dining venues, as well as attractions including a waterpark
with two new family raft slides.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
