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Editor's letter
Time for action

No one person or organisation can tackle the carbon crisis alone. We need industry leaders to join forces and commit to the attractions sector being carbon negative by 2030, if we’re to play our part in averting Earth Death


As we head towards COP26 in Glasgow, the world has never been in worse shape.

The Amazon rainforests are now emitting a billion tonnes more carbon each year than they absorb. Societies the world over are being ravaged by wildfires, floods and landslides and climate scientists are telling us we’ve reached the tipping point in the acceleration towards Earth Death.

There are many daunting challenges facing peoplekind, but the issue of carbon and climate is the most pressing and it’s incumbent on all of us to do everything we can to find solutions.

In this special VAC edition of Attractions Management, we talk to an operator who’s made a commitment to putting climate action at the heart of its business, with significant success.

PortAventura World in Spain has been working on its ESG programme for years and announced recently that it has become carbon neutral, following a drive to reduce its environmental impact.

On page 44, PortAventura’s director of corporate responsibility, Choni Fernandez Veciana, talks us through how the operator has achieved Guarantee of Origin certification to confirm that 100 per cent of its electricity comes from renewables, while also achieving the recovery of 90 per cent of its waste.

PortAventura has shown that good intentions are even more powerful when combined with a commercial incentive and the key to saving the planet is emerging as a combination of the two.

We’re watching the work of companies such as Chris Sacca’s www.lowercarboncapital.com, with its mission to support businesses in ‘unfucking the planet’ by driving environmental improvements that also save or make money.

We’re calling on industry leaders and trade bodies to take action now and to commit to the industry being carbon negative by 2030.

We want to see them joining forces to promote carbon reduction initiatives and also making information available to attractions operators to empower them to adopt systems and practices that will both save them money, and help reduce the world’s carbon load.

All parts of the industry need to become exemplars of best practice when it comes to carbon – we want our industry to excel and lead the way, to achieve the valuable win:win of a healthier bottom line and a healthier planet.
Liz Terry, Attractions Management editor
[email protected]
@elizterry

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2021 issue 3
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Editor's letter
Time for action

No one person or organisation can tackle the carbon crisis alone. We need industry leaders to join forces and commit to the attractions sector being carbon negative by 2030, if we’re to play our part in averting Earth Death


As we head towards COP26 in Glasgow, the world has never been in worse shape.

The Amazon rainforests are now emitting a billion tonnes more carbon each year than they absorb. Societies the world over are being ravaged by wildfires, floods and landslides and climate scientists are telling us we’ve reached the tipping point in the acceleration towards Earth Death.

There are many daunting challenges facing peoplekind, but the issue of carbon and climate is the most pressing and it’s incumbent on all of us to do everything we can to find solutions.

In this special VAC edition of Attractions Management, we talk to an operator who’s made a commitment to putting climate action at the heart of its business, with significant success.

PortAventura World in Spain has been working on its ESG programme for years and announced recently that it has become carbon neutral, following a drive to reduce its environmental impact.

On page 44, PortAventura’s director of corporate responsibility, Choni Fernandez Veciana, talks us through how the operator has achieved Guarantee of Origin certification to confirm that 100 per cent of its electricity comes from renewables, while also achieving the recovery of 90 per cent of its waste.

PortAventura has shown that good intentions are even more powerful when combined with a commercial incentive and the key to saving the planet is emerging as a combination of the two.

We’re watching the work of companies such as Chris Sacca’s www.lowercarboncapital.com, with its mission to support businesses in ‘unfucking the planet’ by driving environmental improvements that also save or make money.

We’re calling on industry leaders and trade bodies to take action now and to commit to the industry being carbon negative by 2030.

We want to see them joining forces to promote carbon reduction initiatives and also making information available to attractions operators to empower them to adopt systems and practices that will both save them money, and help reduce the world’s carbon load.

All parts of the industry need to become exemplars of best practice when it comes to carbon – we want our industry to excel and lead the way, to achieve the valuable win:win of a healthier bottom line and a healthier planet.
Liz Terry, Attractions Management editor
[email protected]
@elizterry

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2021 issue 3
LATEST NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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