The [ comfort zone ] spa brand has been newly revamped and revitalised to better communicate its core offerings as a natural, scientific and soul-centred skincare and lifestyle brand
Davide Bollati, MD, is a pharmacist and cosmetologist
“Products for the spa market often tend to look very clinical, sterile and medical, but [ comfort zone ] is quite the opposite. We’re a colourful, contemporary, stylish and approachable brand that really stands out as something very different in the spa environment.
“We have a strong scientific base, but we also seek to humanise science and turn it into an emotional experience that’s about people and lifestyle, and not just products and protocols.”
So says Stephanie Guinard, the company’s newly-appointed brand development manager, who’s joined the Italian spa skincare specialist to help spearhead a whole new era for the family-owned brand.
The Bollati family first established a skincare and haircare brand in 1983, and still manufactures all its own products at its laboratories and headquarters in Parma, northern Italy. [ comfort zone ] is its niche spa brand, created in 1996, and only supplied to a select number (currently around 3,000) of spas worldwide, as well as its five standalone branded spa ‘SPACES’ in Italy.
The recent reinvigoration of the [ comfort zone ] branding is based around the company’s three guiding principles of Skin, Science and Soul.
BEAUTIFUL, HEALTHY SKIN As the company states: “The future of beauty is in wellness. In today’s world we’re more informed, more discerning, more concerned about real benefits. Skincare must go beyond evoking a sense of luxury, indulgence and pleasure to produce clear results.”
With this in mind, [ comfort zone ] launched its Skin Regimen product and lifestyle line at the end of 2012 in Italy, rolling it out a few months later internationally.
Skin Regimen is a results-oriented programme that has been created by an international, multidisciplinary team of doctors and scientists. It combines advanced skin care products, the latest generation of food supplements as well as lifestyle recommendations for an overall ‘skin diet’.
The plan is detailed in a new book, Skin Regimen: The Essential Lifestyle Guide for Longevity and Beauty, only available at the company’s sites and partner spas.
In efficacy tests, the company says this advanced approach achieved an increase in skin moisture of 26 per cent, with wrinkles appearing to be reduced by 17 per cent.
“We’re not just promoting highly results-oriented skincare products and protocols, but a holistic lifestyle, partnering with spas and helping them to teach their clients how to take care of themselves, eat better, take more exercise, reduce stress in their lives, and learn how to age better,” says Guinard.
NATURAL SCIENCE [ comfort zone ] is underpinned by a strong scientific base, led by pharmacist and cosmetologist Dr Davide Bollati, whose mission has been to research and use nature’s most powerful and effective ingredients in the development of skin formulations.
All of the company’s products are rich in natural, active ingredients and free from parabens. Among its bestselling ranges are Action Sublime, a unique chronobiology system that releases retinol into the skin only when it’s required, and so avoiding adverse reactions and overload.
Its organic brand is Sacred Nature (launched in 2009), which combines 99 per cent natural formulations with high efficacy. The line is certified organic by Ecocert and has won the Marie Claire Prix d’Excellence de Beauté twice, in 2010 and 2011.
To reinforce these ideals of science, beauty and natural ingredients, the new [ comfort zone ] branding uses distinctive patterns and elements derived from structures found in the natural world. Guinard says the branding “is designed to reflect an artistic, emotional representation of the scientific sources that are the basis for our formulations”.
INDIVIDUAL SOUL At the heart of the [ comfort zone ] business is people – from the Bollati family who conceived it and pioneered developments in skincare formulation, to the highly trained teams in Italy and internationally who deliver the CZ training protocols, and the high quality spa partners worldwide. In turn, these spa operators can better provide a more personal, human touch to their clients.
Guinard says the new branding and recently-revamped website and literature have been carefully designed to reflect these values. She says: “The [ comfort zone ] logo represents the expert, loving hands of the researchers, estheticians, and therapists who provide an exclusive space of rejuvenation for clients. The brackets are a symbol of science’s embrace that protects and cares for the individual person”.
To support the power of its products, the company offers a wide range of face and body treatments that draw inspiration from ancient techniques and rituals worldwide, as well as from different areas of wellness such as medicine and physiotherapy.
Its Tibetan Sound Massage is inspired by Ku Nye, an ancient indigenous practice originating in Tibetan medicine dating back almost 4000 years. Using Tibetan ringing bowls, the treatment is said to promote vitality, ease psycho-physical tension, contribute to the elimination of toxins and alleviate joint and muscle pain, anxiety and insomnia.
BRAND DELIVERY Guinard says the [ comfort zone ] brand principles are backed up by a sound business proposition, support and training. The basic training for spas lasts for one to two weeks, and goes well beyond instruction in products and protocols – offering education in lifestyle matters, spa management tips, support with branding, merchandising, marketing and social media, and how to create a buzz in both the spa and retail areas.
Guinard says: “We strive to get a perfect balance for our spa clients. It’s not just about helping them deliver exceptional services, it’s about helping them to be profitable. Retail is an area that can be greatly improved in many spas – and we are the perfect partners to work with on this.
“Our branding gives our products – which represent affordable luxury – a consumer appeal and it’s easy to understand what the individual products do. We don’t want them to blend into the spa environment, but stand apart with their own personality.”
The next generation of [ comfort zone ] Spaces are now in development, designed to match the evolution and fresh focus of a modern, scientific skincare system, that still embodies Italian design flair and passion.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 3
Interview: Lee David Stephens
Thai-based management company
MSpa runs 44 spas with 450 staff. The
General Manager talks to Katie Barnes
about a recent deal with Per Aquum
and its rapid expansion
Interview: Kathryn Moore
MSpa’s operations director is creating
a brand new wellness concept and a
fast track spa manager programme
Company Profile Promotion: GOCO Hospitality
After just four years of operation GOCO Hospitality is regarded as a global leader
in wellness hospitality segment of the industry. With 22 projects on its books,
spanning three continents, we look at what underpins the company’s success
Company profile promotion: Comfort Zone
The Comfort Zone spa brand has been newly revamped and revitalised to better communicate its core offerings as a natural, scientific and soul-centred skincare and lifestyle brand
Green: Being green
Ecocert’s new Being label is the first
public-facing green certification for
spa operations, eco-friendly
Promotional Feature: Part 4 - Pre-Opening
Opening a spa successfully is all about planning. Gary
Henkin, president of WTS and Doug Chambers, principal
of Blu Spas, share their experience of pre-opening
Company Profile Promotion: Aromatherapy Associates
Global product company Aromatherapy Associates knows how
to make treatments and retail work in a spa environment and
partners with operators to make a real point of difference
Industry survey: Price to pay
A GSWS report on global therapist pay focuses on differing salary composition, benefit and commission structures. Lisa Starr takes a closer look
Spa Retreat: Running on juice
Juice Master founder Jason Vale tells
Kate Cracknell about its retreats and
how juicing can help prevent disease
Interview: Wee Wei Ling
Neena Dhillon meets the founder of
St Gregory: the spa brand owned by Pan
Pacific that’s just opened a wellness
floor in Singapore’s ‘hotel in a garden’
Research: Moving target
A McKinsey study highlights the fast-changing
spending patterns of China’s
luxury consumers. Leonor Stanton
finds out what this means for spas
Advertisement Promotion: A gift from Ez-Runner...
Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
The [ comfort zone ] spa brand has been newly revamped and revitalised to better communicate its core offerings as a natural, scientific and soul-centred skincare and lifestyle brand
Davide Bollati, MD, is a pharmacist and cosmetologist
“Products for the spa market often tend to look very clinical, sterile and medical, but [ comfort zone ] is quite the opposite. We’re a colourful, contemporary, stylish and approachable brand that really stands out as something very different in the spa environment.
“We have a strong scientific base, but we also seek to humanise science and turn it into an emotional experience that’s about people and lifestyle, and not just products and protocols.”
So says Stephanie Guinard, the company’s newly-appointed brand development manager, who’s joined the Italian spa skincare specialist to help spearhead a whole new era for the family-owned brand.
The Bollati family first established a skincare and haircare brand in 1983, and still manufactures all its own products at its laboratories and headquarters in Parma, northern Italy. [ comfort zone ] is its niche spa brand, created in 1996, and only supplied to a select number (currently around 3,000) of spas worldwide, as well as its five standalone branded spa ‘SPACES’ in Italy.
The recent reinvigoration of the [ comfort zone ] branding is based around the company’s three guiding principles of Skin, Science and Soul.
BEAUTIFUL, HEALTHY SKIN As the company states: “The future of beauty is in wellness. In today’s world we’re more informed, more discerning, more concerned about real benefits. Skincare must go beyond evoking a sense of luxury, indulgence and pleasure to produce clear results.”
With this in mind, [ comfort zone ] launched its Skin Regimen product and lifestyle line at the end of 2012 in Italy, rolling it out a few months later internationally.
Skin Regimen is a results-oriented programme that has been created by an international, multidisciplinary team of doctors and scientists. It combines advanced skin care products, the latest generation of food supplements as well as lifestyle recommendations for an overall ‘skin diet’.
The plan is detailed in a new book, Skin Regimen: The Essential Lifestyle Guide for Longevity and Beauty, only available at the company’s sites and partner spas.
In efficacy tests, the company says this advanced approach achieved an increase in skin moisture of 26 per cent, with wrinkles appearing to be reduced by 17 per cent.
“We’re not just promoting highly results-oriented skincare products and protocols, but a holistic lifestyle, partnering with spas and helping them to teach their clients how to take care of themselves, eat better, take more exercise, reduce stress in their lives, and learn how to age better,” says Guinard.
NATURAL SCIENCE [ comfort zone ] is underpinned by a strong scientific base, led by pharmacist and cosmetologist Dr Davide Bollati, whose mission has been to research and use nature’s most powerful and effective ingredients in the development of skin formulations.
All of the company’s products are rich in natural, active ingredients and free from parabens. Among its bestselling ranges are Action Sublime, a unique chronobiology system that releases retinol into the skin only when it’s required, and so avoiding adverse reactions and overload.
Its organic brand is Sacred Nature (launched in 2009), which combines 99 per cent natural formulations with high efficacy. The line is certified organic by Ecocert and has won the Marie Claire Prix d’Excellence de Beauté twice, in 2010 and 2011.
To reinforce these ideals of science, beauty and natural ingredients, the new [ comfort zone ] branding uses distinctive patterns and elements derived from structures found in the natural world. Guinard says the branding “is designed to reflect an artistic, emotional representation of the scientific sources that are the basis for our formulations”.
INDIVIDUAL SOUL At the heart of the [ comfort zone ] business is people – from the Bollati family who conceived it and pioneered developments in skincare formulation, to the highly trained teams in Italy and internationally who deliver the CZ training protocols, and the high quality spa partners worldwide. In turn, these spa operators can better provide a more personal, human touch to their clients.
Guinard says the new branding and recently-revamped website and literature have been carefully designed to reflect these values. She says: “The [ comfort zone ] logo represents the expert, loving hands of the researchers, estheticians, and therapists who provide an exclusive space of rejuvenation for clients. The brackets are a symbol of science’s embrace that protects and cares for the individual person”.
To support the power of its products, the company offers a wide range of face and body treatments that draw inspiration from ancient techniques and rituals worldwide, as well as from different areas of wellness such as medicine and physiotherapy.
Its Tibetan Sound Massage is inspired by Ku Nye, an ancient indigenous practice originating in Tibetan medicine dating back almost 4000 years. Using Tibetan ringing bowls, the treatment is said to promote vitality, ease psycho-physical tension, contribute to the elimination of toxins and alleviate joint and muscle pain, anxiety and insomnia.
BRAND DELIVERY Guinard says the [ comfort zone ] brand principles are backed up by a sound business proposition, support and training. The basic training for spas lasts for one to two weeks, and goes well beyond instruction in products and protocols – offering education in lifestyle matters, spa management tips, support with branding, merchandising, marketing and social media, and how to create a buzz in both the spa and retail areas.
Guinard says: “We strive to get a perfect balance for our spa clients. It’s not just about helping them deliver exceptional services, it’s about helping them to be profitable. Retail is an area that can be greatly improved in many spas – and we are the perfect partners to work with on this.
“Our branding gives our products – which represent affordable luxury – a consumer appeal and it’s easy to understand what the individual products do. We don’t want them to blend into the spa environment, but stand apart with their own personality.”
The next generation of [ comfort zone ] Spaces are now in development, designed to match the evolution and fresh focus of a modern, scientific skincare system, that still embodies Italian design flair and passion.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 3
Interview: Lee David Stephens
Thai-based management company
MSpa runs 44 spas with 450 staff. The
General Manager talks to Katie Barnes
about a recent deal with Per Aquum
and its rapid expansion
Interview: Kathryn Moore
MSpa’s operations director is creating
a brand new wellness concept and a
fast track spa manager programme
Company Profile Promotion: GOCO Hospitality
After just four years of operation GOCO Hospitality is regarded as a global leader
in wellness hospitality segment of the industry. With 22 projects on its books,
spanning three continents, we look at what underpins the company’s success
Company profile promotion: Comfort Zone
The Comfort Zone spa brand has been newly revamped and revitalised to better communicate its core offerings as a natural, scientific and soul-centred skincare and lifestyle brand
Green: Being green
Ecocert’s new Being label is the first
public-facing green certification for
spa operations, eco-friendly
Promotional Feature: Part 4 - Pre-Opening
Opening a spa successfully is all about planning. Gary
Henkin, president of WTS and Doug Chambers, principal
of Blu Spas, share their experience of pre-opening
Company Profile Promotion: Aromatherapy Associates
Global product company Aromatherapy Associates knows how
to make treatments and retail work in a spa environment and
partners with operators to make a real point of difference
Industry survey: Price to pay
A GSWS report on global therapist pay focuses on differing salary composition, benefit and commission structures. Lisa Starr takes a closer look
Spa Retreat: Running on juice
Juice Master founder Jason Vale tells
Kate Cracknell about its retreats and
how juicing can help prevent disease
Interview: Wee Wei Ling
Neena Dhillon meets the founder of
St Gregory: the spa brand owned by Pan
Pacific that’s just opened a wellness
floor in Singapore’s ‘hotel in a garden’
Research: Moving target
A McKinsey study highlights the fast-changing
spending patterns of China’s
luxury consumers. Leonor Stanton
finds out what this means for spas
Advertisement Promotion: A gift from Ez-Runner...
Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
![[ comfort zone ] products are designed to have visual and commercial appeal, while delivering real skin results](https://www.leisureopportunities.co.uk/images/HIGH607562_708927.jpg)
