Ez-Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
Many see gift vouchers as a last-minute solution for that age old issue of what to buy as a present! With the industry now worth approximately £4.5bn (US$7.1bn, €5.3bn) in the UK, its popularity is obvious. Voucher sales growth has outshone retail in the last few years. People love a bargain, and the days of scouring through teletext to find the best holidays is an activity well and truly in the past. We find it almost second nature to Google our way to the best TVs or search TripAdvisor before we commit to our next holiday. So why not capitalise on this by offering vouchers online? Even if you feel your client base wouldn’t purchase vouchers online, why deny them the choice? Ez-Runner fully integrates with your online brand and customer journey. Unlike many of our competitors all of this functionality is within the same software.
What does that give you? Think about the data capture and marketing opportunities alone. How good would it be to monitor customer spending patterns online and in your business? Ez-Runner would hold all this data ready and available for analysis. Combine this with our Campaign Manager marketing tool and automated emails or text messages can be sent to customers based on usage or spending habits. Why not send voucher eshots to clients who’ve had three treatments in a month? How about sending out promotions to customers who bought certain products or treatments? How beneficial would it be to your business to be able to analyse (from one place) how many repeat visits clients have after purchasing vouchers? Ez-Runner will give you the ability to market to both purchaser and redeemer. All of this can be examined automatically. You can have the results emailed to you as required and fine tune your campaigns as the business evolves.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 3
Interview: Lee David Stephens
Thai-based management company
MSpa runs 44 spas with 450 staff. The
General Manager talks to Katie Barnes
about a recent deal with Per Aquum
and its rapid expansion
Interview: Kathryn Moore
MSpa’s operations director is creating
a brand new wellness concept and a
fast track spa manager programme
Company Profile Promotion: GOCO Hospitality
After just four years of operation GOCO Hospitality is regarded as a global leader
in wellness hospitality segment of the industry. With 22 projects on its books,
spanning three continents, we look at what underpins the company’s success
Company profile promotion: Comfort Zone
The Comfort Zone spa brand has been newly revamped and revitalised to better communicate its core offerings as a natural, scientific and soul-centred skincare and lifestyle brand
Green: Being green
Ecocert’s new Being label is the first
public-facing green certification for
spa operations, eco-friendly
Promotional Feature: Part 4 - Pre-Opening
Opening a spa successfully is all about planning. Gary
Henkin, president of WTS and Doug Chambers, principal
of Blu Spas, share their experience of pre-opening
Company Profile Promotion: Aromatherapy Associates
Global product company Aromatherapy Associates knows how
to make treatments and retail work in a spa environment and
partners with operators to make a real point of difference
Industry survey: Price to pay
A GSWS report on global therapist pay focuses on differing salary composition, benefit and commission structures. Lisa Starr takes a closer look
Spa Retreat: Running on juice
Juice Master founder Jason Vale tells
Kate Cracknell about its retreats and
how juicing can help prevent disease
Interview: Wee Wei Ling
Neena Dhillon meets the founder of
St Gregory: the spa brand owned by Pan
Pacific that’s just opened a wellness
floor in Singapore’s ‘hotel in a garden’
Research: Moving target
A McKinsey study highlights the fast-changing
spending patterns of China’s
luxury consumers. Leonor Stanton
finds out what this means for spas
Advertisement Promotion: A gift from Ez-Runner...
Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
Increased sales – A number of our high profile clients have increased sales over and above existing retailing, since introducing our online services. One saw an increase of more than £250k (US$392k, €292k)
Free money – With up to 15 per cent of vouchers never redeemed, offering vouchers online should be a question of when and not ‘if we should’
Prefer something tangible? – Ez-Runner offers full fulfilment services as well. Your customers will get a choice if either receiving their vouchers by email or post
How easy is it to manage? – Within our application you control what is offered online, the long description, imagery and pricing. You don’t need the expertise of a web developer each time your offers change
Forgotten an anniversary and needed something quick? Gift-runner will send email vouchers for those unforgettable, yet forgettable moments!
Call us on +44 (0)844 847 5827 or go to www.ez-runner.com
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Ez-Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
Many see gift vouchers as a last-minute solution for that age old issue of what to buy as a present! With the industry now worth approximately £4.5bn (US$7.1bn, €5.3bn) in the UK, its popularity is obvious. Voucher sales growth has outshone retail in the last few years. People love a bargain, and the days of scouring through teletext to find the best holidays is an activity well and truly in the past. We find it almost second nature to Google our way to the best TVs or search TripAdvisor before we commit to our next holiday. So why not capitalise on this by offering vouchers online? Even if you feel your client base wouldn’t purchase vouchers online, why deny them the choice? Ez-Runner fully integrates with your online brand and customer journey. Unlike many of our competitors all of this functionality is within the same software.
What does that give you? Think about the data capture and marketing opportunities alone. How good would it be to monitor customer spending patterns online and in your business? Ez-Runner would hold all this data ready and available for analysis. Combine this with our Campaign Manager marketing tool and automated emails or text messages can be sent to customers based on usage or spending habits. Why not send voucher eshots to clients who’ve had three treatments in a month? How about sending out promotions to customers who bought certain products or treatments? How beneficial would it be to your business to be able to analyse (from one place) how many repeat visits clients have after purchasing vouchers? Ez-Runner will give you the ability to market to both purchaser and redeemer. All of this can be examined automatically. You can have the results emailed to you as required and fine tune your campaigns as the business evolves.
Read more from this issue of Attractions Management magazine
View contents of Attractions Management 2013 issue 3
Interview: Lee David Stephens
Thai-based management company
MSpa runs 44 spas with 450 staff. The
General Manager talks to Katie Barnes
about a recent deal with Per Aquum
and its rapid expansion
Interview: Kathryn Moore
MSpa’s operations director is creating
a brand new wellness concept and a
fast track spa manager programme
Company Profile Promotion: GOCO Hospitality
After just four years of operation GOCO Hospitality is regarded as a global leader
in wellness hospitality segment of the industry. With 22 projects on its books,
spanning three continents, we look at what underpins the company’s success
Company profile promotion: Comfort Zone
The Comfort Zone spa brand has been newly revamped and revitalised to better communicate its core offerings as a natural, scientific and soul-centred skincare and lifestyle brand
Green: Being green
Ecocert’s new Being label is the first
public-facing green certification for
spa operations, eco-friendly
Promotional Feature: Part 4 - Pre-Opening
Opening a spa successfully is all about planning. Gary
Henkin, president of WTS and Doug Chambers, principal
of Blu Spas, share their experience of pre-opening
Company Profile Promotion: Aromatherapy Associates
Global product company Aromatherapy Associates knows how
to make treatments and retail work in a spa environment and
partners with operators to make a real point of difference
Industry survey: Price to pay
A GSWS report on global therapist pay focuses on differing salary composition, benefit and commission structures. Lisa Starr takes a closer look
Spa Retreat: Running on juice
Juice Master founder Jason Vale tells
Kate Cracknell about its retreats and
how juicing can help prevent disease
Interview: Wee Wei Ling
Neena Dhillon meets the founder of
St Gregory: the spa brand owned by Pan
Pacific that’s just opened a wellness
floor in Singapore’s ‘hotel in a garden’
Research: Moving target
A McKinsey study highlights the fast-changing
spending patterns of China’s
luxury consumers. Leonor Stanton
finds out what this means for spas
Advertisement Promotion: A gift from Ez-Runner...
Vouchers can be used as a stand-alone system integrated into your website or added as a module of Ez-Runner’s leisure management software to control your spa facility
Increased sales – A number of our high profile clients have increased sales over and above existing retailing, since introducing our online services. One saw an increase of more than £250k (US$392k, €292k)
Free money – With up to 15 per cent of vouchers never redeemed, offering vouchers online should be a question of when and not ‘if we should’
Prefer something tangible? – Ez-Runner offers full fulfilment services as well. Your customers will get a choice if either receiving their vouchers by email or post
How easy is it to manage? – Within our application you control what is offered online, the long description, imagery and pricing. You don’t need the expertise of a web developer each time your offers change
Forgotten an anniversary and needed something quick? Gift-runner will send email vouchers for those unforgettable, yet forgettable moments!
Call us on +44 (0)844 847 5827 or go to www.ez-runner.com
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
