PRODUCT NEWS
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Merlin partners with Magic Memories on The Bear Grylls Adventure experience |
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30 Jan 2018 . BY Lauren Heath-Jones |
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Magic Memories has created a bespoke image capture solution for The Bear Grylls Adventure experience |
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Magic Memories’ partnership with Merlin Entertainments has been extended to include The Bear Grylls Adventure experience.
The Bear Grylls Adventure in Birmingham, UK, is an immersive experience designed for thrill-seekers aged between 16 and 24. It takes guests on an epic adventure, where they will experience a range of mental and physical challenges including diving, rock climbing and indoor skydiving.
Magic Memories developed a bespoke solution for the experience, where compelling and shareable content, including images, short videos and memories are captured throughout the experience.
Guests will be able to purchase a package of still and moving images, some of which will be included in the ticket price, while digital content can be downloaded directly from the Magic Memories website and instantly shared on social media. Guests can also purchase a personalised, branded Photo Book.
Ben Thomas, CEO of Europe and Middle East at Magic Memories, says: “Being selected to work on such a high-profile and creative project with a global partner like Merlin Entertainments is testimony to Magic Memories’ unique approach to the guest experience.”
Thomas adds: “Our knowledge and expertise will bring The Bear Grylls Adventure to life in a truly immersive way for thrill-seekers.”
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
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