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NEWS
The Simpsons go for a ride at Universal
POSTED 24 Apr 2008 . BY Tim Nash
Universal Studios Hollywood and Universal Orlando are set to be taken over by The Simpsons next month when they each unveil a new ride based on the hit TV series and blockbuster film.

Developed in collaboration with Simpsons creator and executive producer Matt Groening and executive producer James L. Brooks, the ride, the first ever based on the series, will feature many of its characters voiced by the original actors.

Guests on the ride will be joined by Homer, Marge, Bart, Lisa and Maggie as they explore a fantasy amusement park dreamed up by Krusty the Clown.

"The ride is designed to duplicate the Simpsons home-viewing experience, only at high speed and with lots of screaming," said Groening.

“Universal takes the most popular characters in blockbuster movies and hit TV shows and creates fun, exhilarating entertainment experiences,” said Tom Williams, chairman and CEO of Universal Parks & Resorts.

“With its unique sense of humor and enormous popularity, The Simpsons is a perfect complement to our brand of entertainment.”

The ride has been designed to be as environmentally-friendly as possible, with new lighting, electric motor drive and software technology being used to save on energy consumption.

The move is part of the theme park operator’s Green is Universal initiative, which was launched last year to ‘heighten environmental consciousness through all the company’s operations’.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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Jobs    News   Products   Magazine   Subscribe
NEWS
The Simpsons go for a ride at Universal
POSTED 24 Apr 2008 . BY Tim Nash
Universal Studios Hollywood and Universal Orlando are set to be taken over by The Simpsons next month when they each unveil a new ride based on the hit TV series and blockbuster film.

Developed in collaboration with Simpsons creator and executive producer Matt Groening and executive producer James L. Brooks, the ride, the first ever based on the series, will feature many of its characters voiced by the original actors.

Guests on the ride will be joined by Homer, Marge, Bart, Lisa and Maggie as they explore a fantasy amusement park dreamed up by Krusty the Clown.

"The ride is designed to duplicate the Simpsons home-viewing experience, only at high speed and with lots of screaming," said Groening.

“Universal takes the most popular characters in blockbuster movies and hit TV shows and creates fun, exhilarating entertainment experiences,” said Tom Williams, chairman and CEO of Universal Parks & Resorts.

“With its unique sense of humor and enormous popularity, The Simpsons is a perfect complement to our brand of entertainment.”

The ride has been designed to be as environmentally-friendly as possible, with new lighting, electric motor drive and software technology being used to save on energy consumption.

The move is part of the theme park operator’s Green is Universal initiative, which was launched last year to ‘heighten environmental consciousness through all the company’s operations’.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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