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AM People
Sarah Maltby

We’re delighted to be hosting Taeheon’s residency. Our outreach work is doing phenomenally well; the prospect of reaching further afield is very appealing


The Jorvik Group has launched a major global art project connecting 14 cities around the world.

Working in partnership with the York Guild of Media Arts in the UK, the visitor attractions operator is hosting South Korean media artist and film-maker, Taeheon Lee, for a virtual residency, in which he’s collaborating with other artists to create a series of digital works under the theme of Play!

All 14 cities hold UNESCO Creative City of Media Arts status and each has selected an artist to represent them.

The selected artists are meeting in three ‘labs’ (virtual workshops) to bring their ideas together to create an online exhibition, City to City, at the end of the year. York’s selected artist, Taeheon, studied at the Royal College of Art in London and is based in Gwangju, South Korea.

The initiative was created as a response to the global pandemic as a way of engaging with artists who were struggling to secure commissions in a locked-down world.

The Jorvik Group operates a number of visitor attractions in York, England. Jorvik Group’s director of attractions, Sarah Maltby, said: “Behind the visitor attractions sits an education charity, and we always want to reach diverse audiences as best we can to create an interest and enthusiasm for archaeology and our heritage.

“Our digital festival, That Jorvik Viking Thing, which replaced the physical Viking festival, reached 3.2 million around the globe – over 60 times more than come to York each February.

“Our outreach activity around York is doing phenomenally well, through collaborations with York Dance Space and our projects on the social prescribing of archaeology, so the prospect of reaching further afield is very appealing, and we’re delighted to be hosting Taeheon’s residency.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2021 issue 3
The Jorvik Group is hosting South Korean artist Taeheon Lee
The Jorvik Group is hosting South Korean artist Taeheon Lee / photo: Jorvik Group
The Jorvik Group’s educational charity strives to reach diverse audiences
The Jorvik Group’s educational charity strives to reach diverse audiences / Jorvik Group / ACR
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
AM People
Sarah Maltby

We’re delighted to be hosting Taeheon’s residency. Our outreach work is doing phenomenally well; the prospect of reaching further afield is very appealing


The Jorvik Group has launched a major global art project connecting 14 cities around the world.

Working in partnership with the York Guild of Media Arts in the UK, the visitor attractions operator is hosting South Korean media artist and film-maker, Taeheon Lee, for a virtual residency, in which he’s collaborating with other artists to create a series of digital works under the theme of Play!

All 14 cities hold UNESCO Creative City of Media Arts status and each has selected an artist to represent them.

The selected artists are meeting in three ‘labs’ (virtual workshops) to bring their ideas together to create an online exhibition, City to City, at the end of the year. York’s selected artist, Taeheon, studied at the Royal College of Art in London and is based in Gwangju, South Korea.

The initiative was created as a response to the global pandemic as a way of engaging with artists who were struggling to secure commissions in a locked-down world.

The Jorvik Group operates a number of visitor attractions in York, England. Jorvik Group’s director of attractions, Sarah Maltby, said: “Behind the visitor attractions sits an education charity, and we always want to reach diverse audiences as best we can to create an interest and enthusiasm for archaeology and our heritage.

“Our digital festival, That Jorvik Viking Thing, which replaced the physical Viking festival, reached 3.2 million around the globe – over 60 times more than come to York each February.

“Our outreach activity around York is doing phenomenally well, through collaborations with York Dance Space and our projects on the social prescribing of archaeology, so the prospect of reaching further afield is very appealing, and we’re delighted to be hosting Taeheon’s residency.”

Read more from this issue of Attractions Management magazine

View contents of Attractions Management 2021 issue 3
The Jorvik Group is hosting South Korean artist Taeheon Lee
The Jorvik Group is hosting South Korean artist Taeheon Lee / photo: Jorvik Group
The Jorvik Group’s educational charity strives to reach diverse audiences
The Jorvik Group’s educational charity strives to reach diverse audiences / Jorvik Group / ACR
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San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
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The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

ABOUT LEISURE MEDIA
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