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NEWS
Carmel Lewis takes top spot at BRC
POSTED 23 Jan 2024 . BY Kath Hudson
Carmel Lewis takes the helm at BRC Imagination Arts Credit: BRC Imagination Arts
Carmel Lewis appointed president at BRC Imagination Arts
The former executive vice president has been with the company for 23 years
Founder, Bob Rogers, says it’s the start of a new era
Lewis has worked on many of BRC’s award-winning projects
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.

Lewis has been with BRC for 23 years and previously served as executive vice president and executive producer. During her career she has been responsible for creative and design management, production, business affairs and project development. Her work has been recognised by numerous global awards organisations for creative and technical excellence.

Notable projects of Lewis’ include attractions and destinations for clients including Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena, and Jameson Irish Whisky.

With a Bachelor of Science degree in theatre production from Towson University in Maryland, Lewis has a background in advertising, post-production, and theatre. Her leadership style is collaborative, empathetic, fostering the personal and professional development of team members.

“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years,” says Lewis. “The accomplishments we've celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change.”

In its 40 year history, BRC has earned more than 500 awards for its brand destinations. “There is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead,” says BRC founder, Bob Rogers.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
+ More news   
LATEST JOBS
General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

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Jobs    News   Products   Magazine   Subscribe
NEWS
Carmel Lewis takes top spot at BRC
POSTED 23 Jan 2024 . BY Kath Hudson
Carmel Lewis takes the helm at BRC Imagination Arts Credit: BRC Imagination Arts
Carmel Lewis appointed president at BRC Imagination Arts
The former executive vice president has been with the company for 23 years
Founder, Bob Rogers, says it’s the start of a new era
Lewis has worked on many of BRC’s award-winning projects
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.

Lewis has been with BRC for 23 years and previously served as executive vice president and executive producer. During her career she has been responsible for creative and design management, production, business affairs and project development. Her work has been recognised by numerous global awards organisations for creative and technical excellence.

Notable projects of Lewis’ include attractions and destinations for clients including Johnnie Walker, Las Vegas Raiders, NASA, The Coca-Cola Company, Ford Motor Company, The Rock and Roll Hall of Fame Museum, Absolut, The Grand Ole Opry, Google, Guinness, Climate Pledge Arena, and Jameson Irish Whisky.

With a Bachelor of Science degree in theatre production from Towson University in Maryland, Lewis has a background in advertising, post-production, and theatre. Her leadership style is collaborative, empathetic, fostering the personal and professional development of team members.

“I am truly humbled to serve this team in this role for BRC, a place that has been near the center of my world and my heart for many years,” says Lewis. “The accomplishments we've celebrated are a testament to our collective dedication and innovative spirit, proving that true success lies in the practice of continuous improvement and embracing change.”

In its 40 year history, BRC has earned more than 500 awards for its brand destinations. “There is not a doubt in my mind that Carmel is the best person to guide BRC into the exciting future ahead,” says BRC founder, Bob Rogers.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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©Cybertrek 2026

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