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NEWS
Attractions.io creates night-time map for Alton Towers
POSTED 27 Oct 2023 . BY Tom Walker
Alton Tower will use the map for its Scarefest and Ultimate Fireworks Spectacular events Credit: Alton Towers/Merlin
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers
The operator will use the ma for its Scarefest and Ultimate Fireworks Spectacular events
The interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment
For this year's Scarefest, Alton Towers has also partnered with online gaming "influencer" Daz Games
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Designed to reflect the environment for after-dark events at Alton Towers, the interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment.

The dynamic lighting map is part of Attractions.io's ongoing collaboration with Alton Towers Resort.

The new map will be made available to visitors as an update to the mobile app created by the tech company for Alton Towers and which is already being used by the operator.

Bianca Sammut, divisional director for Alton Towers Resort, comments: “As a Theme Park Resort we strive to be innovative and love to provide our guests with something unique.

"Thanks to this new feature, Attractions.io has made this possible within our app and I'm excited for our guests to see this update in all its glory.”

For this year's Scarefest, Alton Towers has partnered with online gaming influencer Daz Games.

The immersive Daz Games: Panic! experience combines an escape room with a live action scare maze.

Marketed as a first-of-its-kind scare attraction, guests – or "players" – will be given a wristband and released into the attraction to compete to find two unique symbols and exit within seven minutes.

However, they will not be alone. Daz Games: Panic! will put players through an intense series of tests to challenge the mind and body, as they race against the clock to find the symbols and escape before being trapped in the game forever.

Other attractions at this year's Scarefest include Burial Grounds, a free-flowing outdoor scare zone; Altonville Mine Tours – Tiny’s Revenge, a haunted house experience; and three additional horror-themed mazes.

For smaller guests, there is also the Trick 'O' Treat Town with Haribo.
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NEWS
Attractions.io creates night-time map for Alton Towers
POSTED 27 Oct 2023 . BY Tom Walker
Alton Tower will use the map for its Scarefest and Ultimate Fireworks Spectacular events Credit: Alton Towers/Merlin
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers
The operator will use the ma for its Scarefest and Ultimate Fireworks Spectacular events
The interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment
For this year's Scarefest, Alton Towers has also partnered with online gaming "influencer" Daz Games
Attractions.io has created a bespoke night-time app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Designed to reflect the environment for after-dark events at Alton Towers, the interactive map adjusts – in real time – to mirror the ambient light in the mobile device's environment.

The dynamic lighting map is part of Attractions.io's ongoing collaboration with Alton Towers Resort.

The new map will be made available to visitors as an update to the mobile app created by the tech company for Alton Towers and which is already being used by the operator.

Bianca Sammut, divisional director for Alton Towers Resort, comments: “As a Theme Park Resort we strive to be innovative and love to provide our guests with something unique.

"Thanks to this new feature, Attractions.io has made this possible within our app and I'm excited for our guests to see this update in all its glory.”

For this year's Scarefest, Alton Towers has partnered with online gaming influencer Daz Games.

The immersive Daz Games: Panic! experience combines an escape room with a live action scare maze.

Marketed as a first-of-its-kind scare attraction, guests – or "players" – will be given a wristband and released into the attraction to compete to find two unique symbols and exit within seven minutes.

However, they will not be alone. Daz Games: Panic! will put players through an intense series of tests to challenge the mind and body, as they race against the clock to find the symbols and escape before being trapped in the game forever.

Other attractions at this year's Scarefest include Burial Grounds, a free-flowing outdoor scare zone; Altonville Mine Tours – Tiny’s Revenge, a haunted house experience; and three additional horror-themed mazes.

For smaller guests, there is also the Trick 'O' Treat Town with Haribo.
RELATED STORIES
FEATURE: Talking Point: Capacity challenges


How are operators optimising capacity and yield in the era of social distancing? We ask our panel
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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