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Leading industry bodies call for special measures to keep leisure facilities afloat
POSTED 18 Mar 2020 . BY Tom Walker
In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector Credit: Shutterstock
Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.

The heads of ukactive, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and Community Leisure UK have written to chancellor Rishi Sunak, offering to work with the Treasury on the priorities for financial support designed to protect thousands of jobs, businesses and charities.

Gyms, leisure centres and other activity facilities currently remain open to the public, following Boris Johnson’s call on Monday (16 March) for people to continue to go out to exercise.

Facilities are undertaking additional cleaning procedures and physical distancing measures to ensure customers remain safe and active, in line with guidance from Public Health England.

In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector – and its ability contribute to the nation’s health.

“We want to work with you and your team to ensure the physical activity sector has the tools it needs to survive in this rapidly changing climate," the letter reads.

“Our gyms, leisure facilities and sports providers are on the frontline of the prevention agenda, contributing hugely to both our national wellbeing and productivity.

“We cannot allow the facilities at the heart of our communities to disappear.

“Figures show that public leisure alone is worth £3.3bn annually, having a huge impact on wellbeing (£2.4bn) and health (£715m), but findings also demonstrate benefits for wider social issues such as education and crime, shaping the future of children and young people, ensuring a productive workforce, tackling loneliness, supporting an ageing society, and providing deeper connections within communities.

“Throughout the coronavirus crisis our members have been working tirelessly to support the public to maintain active lives, supporting the nation through increasing pressures on both our physical and mental health, as our routines are disrupted.

“The significance of maintaining our physical and mental health cannot be underplayed in these circumstances, and the physical activity sector finds itself uniquely placed to offer support to people.

“If physical activity organisations are not supported to survive, it will be difficult for this vital infrastructure to be restored once the crisis is over – and a lengthy restoration process would have dire consequences for our society.”

The measures proposed by the sector bodies are:

  • • Comprehensive salary payment support, as instituted in other European countries.


  • • Rental/management fees reduction support, to reduce/cease rental payments.


  • • For public sector operators, clarification on the responsibility of local authority clients and the non-payment of management fees as well as additional support with cash flow.


  • • Making gym memberships tax deductible for a stipulated period. This would make it easier to regain memberships after this unsettled period, as well as possibly allow facilities to hold on to current members.


In addition to this, the sector is looking for clarification on the processes for the following:
  • • Clarity on the terms of loan provision, as six months is not feasible for the repayment of interest, given the low margins within the sector. We request that this window is extended to 12 months.


  • • Clarity on the Government’s position on facility opening – as seen in New South Wales, Australia, so that businesses can plan accordingly and maintain revenue where appropriate.


  • • Clarity on Business Interruption Insurance and the grounds for pay-outs, in addition to confirming the parameters in the new business interruption loan scheme.


  • • Clarity on non-payment of VAT, National Insurance, Pension and Payroll contributions during the period of disruption.

  • • Clarity on tailored financial support for self-employed physical activity professionals.

RELATED STORIES
  Sport England begins period of 'significant flexibility' to support physical activity sector


Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  Mass participation sporting events launch fundraising campaign to help claw back £4bn charity loss


Organisers of some of the UK's largest mass participation sports events – including the London Marathon – have joined forces to recoup some of the billions of pounds charities face losing due to coronavirus.
  Leisure industry bodies join UK government to tackle loneliness during lockdown


The UK government has launched a "major effort" to tackle loneliness and social isolation during the coronavirus outbreak.
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NEWS
Leading industry bodies call for special measures to keep leisure facilities afloat
POSTED 18 Mar 2020 . BY Tom Walker
In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector Credit: Shutterstock
Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.

The heads of ukactive, the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), and Community Leisure UK have written to chancellor Rishi Sunak, offering to work with the Treasury on the priorities for financial support designed to protect thousands of jobs, businesses and charities.

Gyms, leisure centres and other activity facilities currently remain open to the public, following Boris Johnson’s call on Monday (16 March) for people to continue to go out to exercise.

Facilities are undertaking additional cleaning procedures and physical distancing measures to ensure customers remain safe and active, in line with guidance from Public Health England.

In the letter to the Chancellor the sector leaders highlighted the unique position and value of the physical activity sector – and its ability contribute to the nation’s health.

“We want to work with you and your team to ensure the physical activity sector has the tools it needs to survive in this rapidly changing climate," the letter reads.

“Our gyms, leisure facilities and sports providers are on the frontline of the prevention agenda, contributing hugely to both our national wellbeing and productivity.

“We cannot allow the facilities at the heart of our communities to disappear.

“Figures show that public leisure alone is worth £3.3bn annually, having a huge impact on wellbeing (£2.4bn) and health (£715m), but findings also demonstrate benefits for wider social issues such as education and crime, shaping the future of children and young people, ensuring a productive workforce, tackling loneliness, supporting an ageing society, and providing deeper connections within communities.

“Throughout the coronavirus crisis our members have been working tirelessly to support the public to maintain active lives, supporting the nation through increasing pressures on both our physical and mental health, as our routines are disrupted.

“The significance of maintaining our physical and mental health cannot be underplayed in these circumstances, and the physical activity sector finds itself uniquely placed to offer support to people.

“If physical activity organisations are not supported to survive, it will be difficult for this vital infrastructure to be restored once the crisis is over – and a lengthy restoration process would have dire consequences for our society.”

The measures proposed by the sector bodies are:

  • • Comprehensive salary payment support, as instituted in other European countries.


  • • Rental/management fees reduction support, to reduce/cease rental payments.


  • • For public sector operators, clarification on the responsibility of local authority clients and the non-payment of management fees as well as additional support with cash flow.


  • • Making gym memberships tax deductible for a stipulated period. This would make it easier to regain memberships after this unsettled period, as well as possibly allow facilities to hold on to current members.


In addition to this, the sector is looking for clarification on the processes for the following:
  • • Clarity on the terms of loan provision, as six months is not feasible for the repayment of interest, given the low margins within the sector. We request that this window is extended to 12 months.


  • • Clarity on the Government’s position on facility opening – as seen in New South Wales, Australia, so that businesses can plan accordingly and maintain revenue where appropriate.


  • • Clarity on Business Interruption Insurance and the grounds for pay-outs, in addition to confirming the parameters in the new business interruption loan scheme.


  • • Clarity on non-payment of VAT, National Insurance, Pension and Payroll contributions during the period of disruption.

  • • Clarity on tailored financial support for self-employed physical activity professionals.

RELATED STORIES
Sport England begins period of 'significant flexibility' to support physical activity sector


Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
Mass participation sporting events launch fundraising campaign to help claw back £4bn charity loss


Organisers of some of the UK's largest mass participation sports events – including the London Marathon – have joined forces to recoup some of the billions of pounds charities face losing due to coronavirus.
Leisure industry bodies join UK government to tackle loneliness during lockdown


The UK government has launched a "major effort" to tackle loneliness and social isolation during the coronavirus outbreak.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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