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NEWS
Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
  Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
  Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
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NEWS
Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS