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Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
  Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
  Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
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NEWS
Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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PRINT SUBSCRIPTIONS
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