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NEWS
Catherine Toolan to replace departing Paul Carty at Guinness Storehouse
POSTED 24 Feb 2020 . BY Andy Knaggs
Catherine Toolan comes with a background in venue and event management
Ireland's top attraction, the Guinness Storehouse, is to come under new leadership from April, with Catherine Toolan replacing Paul Carty as managing director.

Carty is stepping into retirement after 18 years in the role, during which time it has grown from 300,000 annual visitors in 2002 to almost 1.8 million in 2019. More than €50m (US$54.1m, £41.9m) has been invested in the site in that time, with the latest development being the current expansion of the rooftop Gravity Bar.

In addition, Carty has helped build a wider network of drink-themed visitor attractions, such as the Smithwick's Experience in Kilkenny and the Roe & Co Whiskey visitor centre in Dublin, which opened last year.

Catherine Toolan hails from Coolaney, County Sligo. She has been chief executive at Belfast's International Conference Centre since 2016, pursuing a strategy of trying to attract European and global events to the venue.

Formerly of Forte Hotel Group, Toolan was managing director of global sports and events with Aramark for a decade, overseeing the design and delivery of food and retail services in the athletes' villages at both the Beijing 2008 and London 2012 Olympic Games.

Diageo's global head of beers, Baileys and Smirnoff, Mark Sandys, paid tribute to Paul Carty's "passion, commitment, kindness and energy", which have been "inspiring to everyone", he said.

Regarding Catherine Toolan's appointment, he added: "She brings a wealth of experience in event and visitor experience management as we move into a new era for the Guinness Storehouse and our other brand homes. I am looking forward to seeing Catherine's energy, drive and vision leading this great business forward to even greater heights."
Paul Carty has been managing director of the Guinness Storehouse since its inception in 2002
RELATED STORIES
  Dublin's Guinness Storehouse announces €16m expansion


Ireland’s most popular visitor attraction is seeking to draw even more visitors after the Guinness Storehouse in Dublin announced €16m (US$18.5m, £14.2m) expansion plans centred around doubling the size of its Gravity Bar.
  FEATURE: Attractions: Perfect Brew


At 15 years old, the Guinness Storehouse has been voted Europe’s best-loved attraction. Manager Paul Carty reveals the secrets of the Dublin brandland
  Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
  Ireland's Guinness Storehouse named Europe's top tourist destination


The Guinness Storehouse in Dublin has claimed the title of Europe’s leading tourist destination at the World Travel Awards in Sardinia, Italy.
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Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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NEWS
Catherine Toolan to replace departing Paul Carty at Guinness Storehouse
POSTED 24 Feb 2020 . BY Andy Knaggs
Catherine Toolan comes with a background in venue and event management
Ireland's top attraction, the Guinness Storehouse, is to come under new leadership from April, with Catherine Toolan replacing Paul Carty as managing director.

Carty is stepping into retirement after 18 years in the role, during which time it has grown from 300,000 annual visitors in 2002 to almost 1.8 million in 2019. More than €50m (US$54.1m, £41.9m) has been invested in the site in that time, with the latest development being the current expansion of the rooftop Gravity Bar.

In addition, Carty has helped build a wider network of drink-themed visitor attractions, such as the Smithwick's Experience in Kilkenny and the Roe & Co Whiskey visitor centre in Dublin, which opened last year.

Catherine Toolan hails from Coolaney, County Sligo. She has been chief executive at Belfast's International Conference Centre since 2016, pursuing a strategy of trying to attract European and global events to the venue.

Formerly of Forte Hotel Group, Toolan was managing director of global sports and events with Aramark for a decade, overseeing the design and delivery of food and retail services in the athletes' villages at both the Beijing 2008 and London 2012 Olympic Games.

Diageo's global head of beers, Baileys and Smirnoff, Mark Sandys, paid tribute to Paul Carty's "passion, commitment, kindness and energy", which have been "inspiring to everyone", he said.

Regarding Catherine Toolan's appointment, he added: "She brings a wealth of experience in event and visitor experience management as we move into a new era for the Guinness Storehouse and our other brand homes. I am looking forward to seeing Catherine's energy, drive and vision leading this great business forward to even greater heights."
Paul Carty has been managing director of the Guinness Storehouse since its inception in 2002
RELATED STORIES
Dublin's Guinness Storehouse announces €16m expansion


Ireland’s most popular visitor attraction is seeking to draw even more visitors after the Guinness Storehouse in Dublin announced €16m (US$18.5m, £14.2m) expansion plans centred around doubling the size of its Gravity Bar.
FEATURE: Attractions: Perfect Brew


At 15 years old, the Guinness Storehouse has been voted Europe’s best-loved attraction. Manager Paul Carty reveals the secrets of the Dublin brandland
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
Ireland's Guinness Storehouse named Europe's top tourist destination


The Guinness Storehouse in Dublin has claimed the title of Europe’s leading tourist destination at the World Travel Awards in Sardinia, Italy.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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