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NEWS
Adidas builds sustainable pitch using 1.8m plastic bottles
POSTED 04 Feb 2020 . BY Tom Walker
The bottles were treated and used as infill for the synthetic 3G pitch Credit: Adidas

We're not just focused on changing how we do business – we're dedicated to changing how our industry does business.
– James Carnes
Sportswear giant Adidas has built a sustainable American football pitch in Florida, using 1.8m recycled plastic bottles.

The bottles were collected from nature – at remote islands, beaches, coastal communities and shorelines – in order to prevent them from ending up permanently in the eco-system.

Each bottle was then washed and treated before being converted and used as infill for the synthetic 3G pitch.

The pitch has been installed at the Miami Edison High School, where it will be used by the school in official games.

According to James Carnes, vice president of brand strategy at Adidas, the project is part of the company's commitment to becoming climate neutral by 2050 – as well as using manufacturing methods which will prevent plastics from polluting the ocean.

"We believe that through sport we have the power to change lives, and we are dedicated to creating that change," Carnes said.

"Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.

"We're not just focused on changing how we do business – we're dedicated to changing how our industry does business."
The bottles were collected from remote islands, beaches, coastal communities and shorelines Credit: Adidas
The pitch has been installed at the Miami Edison High School Credit: Adidas
The school will use the pitch for official games Credit: Adidas
A total of 1.8m recycled plastic bottles were used to create the pitch Credit: Adidas
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NEWS
Adidas builds sustainable pitch using 1.8m plastic bottles
POSTED 04 Feb 2020 . BY Tom Walker
The bottles were treated and used as infill for the synthetic 3G pitch Credit: Adidas
We're not just focused on changing how we do business – we're dedicated to changing how our industry does business.
– James Carnes
Sportswear giant Adidas has built a sustainable American football pitch in Florida, using 1.8m recycled plastic bottles.

The bottles were collected from nature – at remote islands, beaches, coastal communities and shorelines – in order to prevent them from ending up permanently in the eco-system.

Each bottle was then washed and treated before being converted and used as infill for the synthetic 3G pitch.

The pitch has been installed at the Miami Edison High School, where it will be used by the school in official games.

According to James Carnes, vice president of brand strategy at Adidas, the project is part of the company's commitment to becoming climate neutral by 2050 – as well as using manufacturing methods which will prevent plastics from polluting the ocean.

"We believe that through sport we have the power to change lives, and we are dedicated to creating that change," Carnes said.

"Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.

"We're not just focused on changing how we do business – we're dedicated to changing how our industry does business."
The bottles were collected from remote islands, beaches, coastal communities and shorelines Credit: Adidas
The pitch has been installed at the Miami Edison High School Credit: Adidas
The school will use the pitch for official games Credit: Adidas
A total of 1.8m recycled plastic bottles were used to create the pitch Credit: Adidas
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Adidas reveals world's first fully recyclable running shoe, a virtual reality tour of the universe narrated by Stephen Hawking to launch in 2020, Bodystreet plans to open 200 EMS studios in the UK and the Mental Health Foundation chooses body image as the theme for its Mental Health Awareness Week.
Adidas reveals world's first 'fully recyclable' trainer


Sportswear giant Adidas has developed what it calls the world's first "100 per cent recyclable performance running shoe".
Adidas and Stella McCartney launch vegan Stan Smiths


Fashion designer Stella McCartney and Adidas have teamed up to produce a leather-free, vegan shoe.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS