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NEWS
Swim England and Everyone Active reach landmark swims target
POSTED 13 Dec 2019 . BY Tom Walker
The campaign achieved a total of 13,146,261 swims Credit: Everyone Active
A push to get millions of more people to hit the pool in the UK has reached a significant landmark.

At the start of the year, national governing body Swim England and leisure operator Everyone Active launched a mission to achieve 10 million swims at the leisure operator’s pools by December.

Now, the two organisations announced they have surpassed this target, achieving a total of 13,146,261 swims. The figure marks an increase of more than 1 million public swims when compared to the same period in 2018.

The pledge to achieve 10 million visits is part of a new three-year collaboration between the NGB and leisure operator, through which they are aiming to ‘create a nation of swimmers’.

Over the past 12 months, Swim England and Everyone Active have worked together to promote all forms of water-based activity, highlight the health benefits of swimming and remove barriers that prevent participation.

“For a lot of people, their local pool is where a love of swimming begins and where they develop exercise habits that will help to keep them healthy and active throughout their lives," said Jacqui Tillman, Group Manager Swim at Everyone Active.

"It’s essential that we support more people to feel these benefits and ensure they have the skills and confidence to make swimming one of their chosen leisure options."

The second year of the partnership will see the two organisations working closely with swim clubs across the country to promote swimming pathways and encourage people’s sustained involvement in the sport.
RELATED STORIES
  Report: Swimming saving NHS £357m a year


Swim England has called on the government and healthcare professionals to "maximise the benefits" of swimming, after a report suggests that the activity saves the NHS more than £357m a year.
  New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim


Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
  Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
Swim England and Everyone Active reach landmark swims target
POSTED 13 Dec 2019 . BY Tom Walker
The campaign achieved a total of 13,146,261 swims Credit: Everyone Active
A push to get millions of more people to hit the pool in the UK has reached a significant landmark.

At the start of the year, national governing body Swim England and leisure operator Everyone Active launched a mission to achieve 10 million swims at the leisure operator’s pools by December.

Now, the two organisations announced they have surpassed this target, achieving a total of 13,146,261 swims. The figure marks an increase of more than 1 million public swims when compared to the same period in 2018.

The pledge to achieve 10 million visits is part of a new three-year collaboration between the NGB and leisure operator, through which they are aiming to ‘create a nation of swimmers’.

Over the past 12 months, Swim England and Everyone Active have worked together to promote all forms of water-based activity, highlight the health benefits of swimming and remove barriers that prevent participation.

“For a lot of people, their local pool is where a love of swimming begins and where they develop exercise habits that will help to keep them healthy and active throughout their lives," said Jacqui Tillman, Group Manager Swim at Everyone Active.

"It’s essential that we support more people to feel these benefits and ensure they have the skills and confidence to make swimming one of their chosen leisure options."

The second year of the partnership will see the two organisations working closely with swim clubs across the country to promote swimming pathways and encourage people’s sustained involvement in the sport.
RELATED STORIES
Report: Swimming saving NHS £357m a year


Swim England has called on the government and healthcare professionals to "maximise the benefits" of swimming, after a report suggests that the activity saves the NHS more than £357m a year.
New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim


Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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