Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Snøhetta unveil plans for clifftop cultural museum in South Tyrol
POSTED 27 Feb 2019 . BY Andrew Manns
The museum will be situated atop Mount Virgolo – an archaeologically significant area that has been virtually inaccessible since the 1970s. Credit: Courtesy of moka-studio and Snøhetta
Scandinavian architecture practice Snøhetta have revealed the first renderings of their proposed design for the Bolzano Museum Quarter in South Tyrol, Italy.

The cultural attraction, which – if greenlit – will be picturesquely situated atop Virgolo mountain, will also serve as a satellite facility, housing artefacts from the South Tyrol Museum of Archaeology and the Municipal Museum of Bolzano as well as exhibition spaces for Otzi the Iceman – a 5,300-year-old mummy.

The building – set to be connected to Bolzano via a modernised funicular system – will also feature a rooftop terrace and viewing platform, as well as appendant public spaces that will be developed for social events and leisure activities.

Snøhetta was initially commissioned by SIGNA Group to develop a cable car link between Bolzano and Virgolo in 2015.

The mountain and the surrounding landscape have reportedly been difficult to access since the closure of the area's Emil Strub-designed cableway in the 1970s.

"The new Museum Quarter will create a synthesis of city and nature, of history and future, of building and landscape, of culture, leisure and knowledge," commented Kjetil Trædal Thorsen, founding partner at Snøhetta.

He continued: "Visitors can meet Otzi the Iceman, one of the most important archaeological discoveries, on top of the Virgolo mountain – a place with a historic atmosphere. They will literally slip under the skin of the mountain, entering it to see the Iceman.

"In addition, the new Virgolo cable car system and the Museum Quarter will provide spaces of cultural significance and recreational value next to the city centre of Bolzano."

Outdoor features will include a multipurpose amphitheatre and rooftop terrace, as well as landscaped public realm. Credit: Courtesy of moka-studio and Snøhetta
Snøhetta have been attached to the project since 2015. Credit: Courtesy of moka-studio and Snøhetta
The museum will provide panoramic views of Bolzano and the surrounding valley. Credit: Courtesy of moka-studio and Snøhetta
RELATED STORIES
  Snøhetta designs mountaintop attraction with cable car in Italian Alps


Architectural firm Snøhetta has been selected to design a base and summit for a cable car at the foot of the Italian Alps, offering visitors commanding views of the surrounding area.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Snøhetta unveil plans for clifftop cultural museum in South Tyrol
POSTED 27 Feb 2019 . BY Andrew Manns
The museum will be situated atop Mount Virgolo – an archaeologically significant area that has been virtually inaccessible since the 1970s. Credit: Courtesy of moka-studio and Snøhetta
Scandinavian architecture practice Snøhetta have revealed the first renderings of their proposed design for the Bolzano Museum Quarter in South Tyrol, Italy.

The cultural attraction, which – if greenlit – will be picturesquely situated atop Virgolo mountain, will also serve as a satellite facility, housing artefacts from the South Tyrol Museum of Archaeology and the Municipal Museum of Bolzano as well as exhibition spaces for Otzi the Iceman – a 5,300-year-old mummy.

The building – set to be connected to Bolzano via a modernised funicular system – will also feature a rooftop terrace and viewing platform, as well as appendant public spaces that will be developed for social events and leisure activities.

Snøhetta was initially commissioned by SIGNA Group to develop a cable car link between Bolzano and Virgolo in 2015.

The mountain and the surrounding landscape have reportedly been difficult to access since the closure of the area's Emil Strub-designed cableway in the 1970s.

"The new Museum Quarter will create a synthesis of city and nature, of history and future, of building and landscape, of culture, leisure and knowledge," commented Kjetil Trædal Thorsen, founding partner at Snøhetta.

He continued: "Visitors can meet Otzi the Iceman, one of the most important archaeological discoveries, on top of the Virgolo mountain – a place with a historic atmosphere. They will literally slip under the skin of the mountain, entering it to see the Iceman.

"In addition, the new Virgolo cable car system and the Museum Quarter will provide spaces of cultural significance and recreational value next to the city centre of Bolzano."

Outdoor features will include a multipurpose amphitheatre and rooftop terrace, as well as landscaped public realm. Credit: Courtesy of moka-studio and Snøhetta
Snøhetta have been attached to the project since 2015. Credit: Courtesy of moka-studio and Snøhetta
The museum will provide panoramic views of Bolzano and the surrounding valley. Credit: Courtesy of moka-studio and Snøhetta
RELATED STORIES
Snøhetta designs mountaintop attraction with cable car in Italian Alps


Architectural firm Snøhetta has been selected to design a base and summit for a cable car at the foot of the Italian Alps, offering visitors commanding views of the surrounding area.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS