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NEWS
Attractions Review 2017: May
POSTED 24 Dec 2017 . BY Tom Anstey
SeaWorld says its current generation of orcas will be the last held under its captivity
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

The orca issue continued to hound SeaWorld, which in May made assurances over captivity in future attractions. Meanwhile, Disney delivered “the impossible” with its new Avatar attraction at Animal Kingdom, while the Italian government came up with a new method of taking care of its heritage – giving away more than 100 sites for free.

One brand worldwide

During May, SeaWorld CEO Joel Manby confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders the company would not consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, this year sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop entertainment destinations including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said SeaWorld would not be using the animals for any of its international ventures.

“As far as going into China, we'll have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

The operator’s last captive orca was born in April, dying just three months later after contracting pneumonia – the same infection that killed the infamous captive whale Tilikum.

Heritage giveaway

Italy’s government came up with an interesting way to protect its historic sites – by giving away more than 100 of them for free, on the understanding that any prospective owners must turn their site into a heritage attraction.

Hoping to breathe new life into disused public buildings, including castles, farmhouses and monasteries, the scheme was unveiled by the government-run Agenzia del Demanio (ADD) – Italy’s state property agency.

Successful applicants receive an “Art Bonus” – a tax break on art-related charitable donations – a scheme with first became available in 2015 and can be used for things such as maintenance and restoration of historic buildings.

Winning bidders gain a nine-year lease on the properties, with the option to renew for a further nine years. Those who are believed to have a strong restoration and operation plan are given a 50-year lease.

“Tourism could be the engine for Italian economic growth if the country addresses the necessary efforts to bring to the surface this hidden potential,” said a statement from ADD.

“It offers valuable opportunities for adding value to Italian historic and artistic heritage, attracting new resources for their conservation and enhancement."

Delivering “The Impossible”

One of Disney’s most ambitious ever projects was completed during the month, with the launch of its new Avatar land at Animal Kingdom.

Celebrating the launch with a “Dedication of Pandora” at the Orlando theme park, the striking ‘Pandora – The World of Avatar’ covers roughly 12 acres (48,500sq m) and feature multiple rides and attractions, entertainment, audio-animatronics, 3-D holograms as well as retail, food and beverage outlets.

The Valley of Mo’ara is the US$500m (€446m, £386m) attraction’s backdrop, with its seemingly floating mountains and bioluminescent rainforests creating an iconic attraction for Animal Kingdom.

Avatar director James Cameron worked with Disney on the creation of Pandora at Animal Kingdom, with Iger saying that his vision helped to “deliver the impossible.”

“Thanks to this collaboration anyone can visit Pandora in all of its majesty,” said Cameron. “Animal Kingdom, a park based on a deep respect for nature, is the perfect place to connect Pandora to our world, helping both to inspire us to understand, and to respect the natural world and our place in it.”

Check back with Attractions Management tomorrow for the biggest news coming out of June
Montefiore Castle, located in the territory of Recanati, is among the sites up for grabs as part of the new initiative
The Valley of Mo’ara is the US$500m (€446m, £386m) attraction’s backdrop
RELATED STORIES
  FEATURE: Mystery shopper: Blue Planet


We went undercover at Disney’s newly launched $500m World of Avatar attraction
  Disney delivers 'the impossible' with debut of Avatar land at Animal Kingdom


Disney has celebrated the launch of its new Avatar land at Animal Kingdom with the operator marking the occasion by hosting a ‘Dedication of Pandora’ at the Orlando theme park.
  Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
  'One brand worldwide': SeaWorld says no to orcas for overseas attractions


SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca- free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

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The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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NEWS
Attractions Review 2017: May
POSTED 24 Dec 2017 . BY Tom Anstey
SeaWorld says its current generation of orcas will be the last held under its captivity
In a year of ups, downs, loops and scoops, Attractions Management looks back at some of the biggest stories to hit the headlines, giving possible indicators at what’s still to come in the year ahead.

The orca issue continued to hound SeaWorld, which in May made assurances over captivity in future attractions. Meanwhile, Disney delivered “the impossible” with its new Avatar attraction at Animal Kingdom, while the Italian government came up with a new method of taking care of its heritage – giving away more than 100 sites for free.

One brand worldwide

During May, SeaWorld CEO Joel Manby confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders the company would not consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, this year sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop entertainment destinations including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said SeaWorld would not be using the animals for any of its international ventures.

“As far as going into China, we'll have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

The operator’s last captive orca was born in April, dying just three months later after contracting pneumonia – the same infection that killed the infamous captive whale Tilikum.

Heritage giveaway

Italy’s government came up with an interesting way to protect its historic sites – by giving away more than 100 of them for free, on the understanding that any prospective owners must turn their site into a heritage attraction.

Hoping to breathe new life into disused public buildings, including castles, farmhouses and monasteries, the scheme was unveiled by the government-run Agenzia del Demanio (ADD) – Italy’s state property agency.

Successful applicants receive an “Art Bonus” – a tax break on art-related charitable donations – a scheme with first became available in 2015 and can be used for things such as maintenance and restoration of historic buildings.

Winning bidders gain a nine-year lease on the properties, with the option to renew for a further nine years. Those who are believed to have a strong restoration and operation plan are given a 50-year lease.

“Tourism could be the engine for Italian economic growth if the country addresses the necessary efforts to bring to the surface this hidden potential,” said a statement from ADD.

“It offers valuable opportunities for adding value to Italian historic and artistic heritage, attracting new resources for their conservation and enhancement."

Delivering “The Impossible”

One of Disney’s most ambitious ever projects was completed during the month, with the launch of its new Avatar land at Animal Kingdom.

Celebrating the launch with a “Dedication of Pandora” at the Orlando theme park, the striking ‘Pandora – The World of Avatar’ covers roughly 12 acres (48,500sq m) and feature multiple rides and attractions, entertainment, audio-animatronics, 3-D holograms as well as retail, food and beverage outlets.

The Valley of Mo’ara is the US$500m (€446m, £386m) attraction’s backdrop, with its seemingly floating mountains and bioluminescent rainforests creating an iconic attraction for Animal Kingdom.

Avatar director James Cameron worked with Disney on the creation of Pandora at Animal Kingdom, with Iger saying that his vision helped to “deliver the impossible.”

“Thanks to this collaboration anyone can visit Pandora in all of its majesty,” said Cameron. “Animal Kingdom, a park based on a deep respect for nature, is the perfect place to connect Pandora to our world, helping both to inspire us to understand, and to respect the natural world and our place in it.”

Check back with Attractions Management tomorrow for the biggest news coming out of June
Montefiore Castle, located in the territory of Recanati, is among the sites up for grabs as part of the new initiative
The Valley of Mo’ara is the US$500m (€446m, £386m) attraction’s backdrop
RELATED STORIES
FEATURE: Mystery shopper: Blue Planet


We went undercover at Disney’s newly launched $500m World of Avatar attraction
Disney delivers 'the impossible' with debut of Avatar land at Animal Kingdom


Disney has celebrated the launch of its new Avatar land at Animal Kingdom with the operator marking the occasion by hosting a ‘Dedication of Pandora’ at the Orlando theme park.
Italian government giving away more than 100 heritage sites for free


Italy’s government is giving away more than 100 historic buildings for free on the understanding that any prospective owners must turn their site into a heritage attraction.
'One brand worldwide': SeaWorld says no to orcas for overseas attractions


SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca- free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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