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NEWS
Holmes Place completes Health City deal after bagging Virgin Active Iberia
POSTED 26 Oct 2017 . BY Deven Pamben
Holmes Place was founded by group chairman Allan Fisher in 1980

Acquisitions are now a key part of the growth strategy for the company and Virgin Active was always a clear opportunity
– Josep Viladot, chief executive, Holmes Place Spain
European premium brand Holmes Place has grown its portfolio to more than 90 clubs after closing a deal to buy two Health City gyms in Germany - hot on the heels of its acquisition of Virgin Active Iberia.

The purchase of Health City clubs in Essen and Düsseldorf, for an undisclosed sum, extends the Holmes portfolio to 13 sites in Germany with more than 54,000 members.

“We opened our first club in Germany in 2001 in Berlin. Since then, we have been continuously expanding and made a strategic decision last year to expand our offering by opening up other clubs," said Doron J Dickman, Holmes Place Europe chief executive.

The deal follows its acquisition of Virgin Active Iberia earlier this month.

Financial details of that purchase have not been disclosed, but it consists of four clubs in Portugal and eight in Spain, and takes Holmes’s portfolio to 39 sites in the Iberian Peninsula (22 in Portugal and 17 in Spain).

“Acquisitions are now a key part of the growth strategy for the company and Virgin Active was always a clear opportunity as their culture and focus on member experience are very close to that of Holmes Place,” said Josep Viladot, Holmes Place Spain chief executive.

A rebranding of the Virgin clubs is expected to be completed by the end of the year, with Holmes continuing “to develop its offering with exclusive group classes and a personalised relationship with the members, which includes nutritional services, physiotherapy and medical fitness.”

Earlier this year, Virgin Active offloaded 14 clubs in the UK to David Lloyd Leisure to focus its operations on metropolitan and commuter hubs in its key markets.

This latest sale by Virgin, which has 1.1 million members on four continents, is in keeping with that strategy.

“This transaction is another step in Virgin Active's international strategy to focus its operations on metropolitan areas and major markets,” said Matthew Bucknall, president and chief executive of Virgin Active. “After the sale of the Iberian business, we see great opportunities to continue our long-term growth by investing in being market leaders in other territories, both existing and emerging.”

Holmes Place, which was founded by group chairman Allan Fisher in 1980, has clubs in 10 countries with over 275,000 members.
RELATED STORIES
  David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
  Focus on city locations is behind the sale of Virgin Active clubs


The sale of 16 Virgin Active sites in the UK is the final step of the company's strategy to focus its operations on metropolitan and commuter hubs in its key markets, the health and fitness operator has said.
  Holmes Place acquires Israel’s Future Wave Fitness


Health club operator Holmes Place has acquired Israel’s second largest fitness chain, Future Wave Fitness, in a deal worth €23m.
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Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
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NEWS
Holmes Place completes Health City deal after bagging Virgin Active Iberia
POSTED 26 Oct 2017 . BY Deven Pamben
Holmes Place was founded by group chairman Allan Fisher in 1980
Acquisitions are now a key part of the growth strategy for the company and Virgin Active was always a clear opportunity
– Josep Viladot, chief executive, Holmes Place Spain
European premium brand Holmes Place has grown its portfolio to more than 90 clubs after closing a deal to buy two Health City gyms in Germany - hot on the heels of its acquisition of Virgin Active Iberia.

The purchase of Health City clubs in Essen and Düsseldorf, for an undisclosed sum, extends the Holmes portfolio to 13 sites in Germany with more than 54,000 members.

“We opened our first club in Germany in 2001 in Berlin. Since then, we have been continuously expanding and made a strategic decision last year to expand our offering by opening up other clubs," said Doron J Dickman, Holmes Place Europe chief executive.

The deal follows its acquisition of Virgin Active Iberia earlier this month.

Financial details of that purchase have not been disclosed, but it consists of four clubs in Portugal and eight in Spain, and takes Holmes’s portfolio to 39 sites in the Iberian Peninsula (22 in Portugal and 17 in Spain).

“Acquisitions are now a key part of the growth strategy for the company and Virgin Active was always a clear opportunity as their culture and focus on member experience are very close to that of Holmes Place,” said Josep Viladot, Holmes Place Spain chief executive.

A rebranding of the Virgin clubs is expected to be completed by the end of the year, with Holmes continuing “to develop its offering with exclusive group classes and a personalised relationship with the members, which includes nutritional services, physiotherapy and medical fitness.”

Earlier this year, Virgin Active offloaded 14 clubs in the UK to David Lloyd Leisure to focus its operations on metropolitan and commuter hubs in its key markets.

This latest sale by Virgin, which has 1.1 million members on four continents, is in keeping with that strategy.

“This transaction is another step in Virgin Active's international strategy to focus its operations on metropolitan areas and major markets,” said Matthew Bucknall, president and chief executive of Virgin Active. “After the sale of the Iberian business, we see great opportunities to continue our long-term growth by investing in being market leaders in other territories, both existing and emerging.”

Holmes Place, which was founded by group chairman Allan Fisher in 1980, has clubs in 10 countries with over 275,000 members.
RELATED STORIES
David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
Focus on city locations is behind the sale of Virgin Active clubs


The sale of 16 Virgin Active sites in the UK is the final step of the company's strategy to focus its operations on metropolitan and commuter hubs in its key markets, the health and fitness operator has said.
Holmes Place acquires Israel’s Future Wave Fitness


Health club operator Holmes Place has acquired Israel’s second largest fitness chain, Future Wave Fitness, in a deal worth €23m.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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