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NEWS
House of Bread museum opens in Austria
POSTED 16 Oct 2017 . BY Kim Megson
The sculptural new building is located at Backaldrin's headquarters in Asten, northern Austria Credit: Coop Himmelb(l)au
Austrian architects Coop Himmelb(l)au have completed The Haus des Brotes (The House of Bread) – a shimmering museum and events centre for bread company Backaldrin.

The sculptural building is located at the company’s headquarters in Asten, northern Austria.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features curiosities – some themed around baking and bread – individually suspended from the top of the atrium like “a differentiated crystal chandelier”.

The objects are presented with the help of walls, tables and cabinets that are integrated into the architecture.

“The design of the exhibition area is based on the idea of a cabinet of curiosities,” said the architects. “This concept is especially appropriate for the unusual and small-scale objects in the collection related to the topic of bread, which are presented in the exhibition area.

Coop Himmelb(l)au used 3D CMC (computerised numerical control) technology to prefabricate many construction elements and shorten building time, and there are minimal interior finishes as the timber shell has been left exposed.

The building is formed of a concrete rectangular base supporting a wooden and steel-clad structure, which contains a customer information centre, events rooms and a two-storey, free-form exhibition area for showcasing an assortment of eclectic objects.

The base building houses the 120-capacity workshop and events space, with a gallery located above in a circular atrium. There is 1,850sq m (19,900sq ft) of floor area overall. A spiral staircase provides access to the two exhibition levels and a variety of observation points.

The studio are known for their boundary-pushing projects featuring abstract forms, such as the Museum of Contemporary Art and Planning Exhibition (MOCAPE) in Shenzhen, China, which opened in October 2016, and the House of Music, in Aalberg, Denmark, which opened in August 2014.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features several curios Credit: Coop Himmelb(l)au
Objects are presented with the help of walls, tables and cabinets that are integrated into the architecture Credit: Coop Himmelb(l)au
A spiral staircase provides access to the two exhibition levels and a variety of observation points Credit: Coop Himmelb(l)au
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Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions, arguing they “diminish the value of our thinking.”
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The Coop Himmelb(l)au-designed Museum of Contemporary Art and Planning Exhibition (MOCAPE) has opened in Shenzhen, China.
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NEWS
House of Bread museum opens in Austria
POSTED 16 Oct 2017 . BY Kim Megson
The sculptural new building is located at Backaldrin's headquarters in Asten, northern Austria Credit: Coop Himmelb(l)au
Austrian architects Coop Himmelb(l)au have completed The Haus des Brotes (The House of Bread) – a shimmering museum and events centre for bread company Backaldrin.

The sculptural building is located at the company’s headquarters in Asten, northern Austria.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features curiosities – some themed around baking and bread – individually suspended from the top of the atrium like “a differentiated crystal chandelier”.

The objects are presented with the help of walls, tables and cabinets that are integrated into the architecture.

“The design of the exhibition area is based on the idea of a cabinet of curiosities,” said the architects. “This concept is especially appropriate for the unusual and small-scale objects in the collection related to the topic of bread, which are presented in the exhibition area.

Coop Himmelb(l)au used 3D CMC (computerised numerical control) technology to prefabricate many construction elements and shorten building time, and there are minimal interior finishes as the timber shell has been left exposed.

The building is formed of a concrete rectangular base supporting a wooden and steel-clad structure, which contains a customer information centre, events rooms and a two-storey, free-form exhibition area for showcasing an assortment of eclectic objects.

The base building houses the 120-capacity workshop and events space, with a gallery located above in a circular atrium. There is 1,850sq m (19,900sq ft) of floor area overall. A spiral staircase provides access to the two exhibition levels and a variety of observation points.

The studio are known for their boundary-pushing projects featuring abstract forms, such as the Museum of Contemporary Art and Planning Exhibition (MOCAPE) in Shenzhen, China, which opened in October 2016, and the House of Music, in Aalberg, Denmark, which opened in August 2014.

The exhibition is inspired by those once organised by wealthy collectors in the Baroque period, and features several curios Credit: Coop Himmelb(l)au
Objects are presented with the help of walls, tables and cabinets that are integrated into the architecture Credit: Coop Himmelb(l)au
A spiral staircase provides access to the two exhibition levels and a variety of observation points Credit: Coop Himmelb(l)au
RELATED STORIES
FEATURE: CLAD people: Wolf Prix architect


The case against design competitions
Wolf Prix says 'stupid' architecture competitions are making studios 'slaves to money'


Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions, arguing they “diminish the value of our thinking.”
Shenzhen welcomes Coop Himmelb(l)au-designed mega-museum


The Coop Himmelb(l)au-designed Museum of Contemporary Art and Planning Exhibition (MOCAPE) has opened in Shenzhen, China.
Coop Himmelb(l)au design House of Bread museum in Austria


Construction has begun on a museum and events centre designed by Coop Himmelb(l)au for Austrian bread company Backaldrin.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
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Tel: +44 (0)1462 431385

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