Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Wolf Prix says 'stupid' architecture competitions are making studios 'slaves to money'
POSTED 22 Nov 2016 . BY Kim Megson
Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions Credit: Coop Himmelb(l)au
Can you imagine 100 or 200 surgeons having to prove they can perform heart surgery, without getting any money? Only the stupid architects are doing it
– Wolf Prix
Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions, arguing they “diminish the value of our thinking.”

In an entertaining and frank talk about the state of the industry and the challenges of tomorrow, made at the World Architecture Festival in Berlin last week, Prix claimed that “to make a competition is a very stupid thing.”

“I repeat myself a thousand times, but can you imagine 100 or 200 surgeons having to prove they can perform heart surgery, without getting any money?” he said. “Only the stupid architects are doing it. I read in the newspaper recently an investor said ‘I’m happy to have competitions because I get 100 ideas for free.’”

Expanding on the point later, Prix continued: “I don’t want to work for nothing. It is a diminishing of the value of our thinking. And anonymous competition contributions are making architects slaves to money.

“One of my former students won a competition, and I calculated with him what he will gain after five years. It turns out he will make a loss of €200,000. That means he has to do everything a client wants to pay this back.”

Prix also used the platform to criticise wider architectural discussion, which he compared to an iceberg that ignores the big issues beneath the surface.

“We are talking only about the peak of the iceberg - the buildings and so forth. No-one considers the invisible aspects of architecture, which are much more dangerous.

“This covers politics, economy, clients. We have to discuss these things more seriously and more precisely get free of the chains these things create.

“As architects, we think we save the client and that we can walk on water. But I haven't seen an architect who could walk on water. Or we think we’re supporting the whole world on our shoulders. No way. We are really like Chaplin, because the invisible aspects of architecture are suppressing our ideas.”

Prix, and Coop Himmelb(l)au, are known for their boundary-pushing projects featuring structural, abstract forms, such as the Museum of Contemporary Art and Planning Exhibition in Shenzhen, China and the forthcoming House of Bread in northern Austria.
RELATED STORIES
  World Architecture Festival 2016 begins in Berlin


The 2016 World Architecture Festival (WAF) has started today with architects and designers from around the world descending on Berlin to debate issues facing the industry and to celebrate the world’s best recently completed and future architectural projects.
  Shenzhen welcomes Coop Himmelb(l)au-designed mega-museum


The Coop Himmelb(l)au-designed Museum of Contemporary Art and Planning Exhibition (MOCAPE) has opened in Shenzhen, China.
  Coop Himmelb(l)au design House of Bread museum in Austria


Construction has begun on a museum and events centre designed by Coop Himmelb(l)au for Austrian bread company Backaldrin.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Wolf Prix says 'stupid' architecture competitions are making studios 'slaves to money'
POSTED 22 Nov 2016 . BY Kim Megson
Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions Credit: Coop Himmelb(l)au
Can you imagine 100 or 200 surgeons having to prove they can perform heart surgery, without getting any money? Only the stupid architects are doing it
– Wolf Prix
Wolf Prix, the design principal and CEO of Austrian architecture studio Coop Himmelb(l)au has slammed design competitions, arguing they “diminish the value of our thinking.”

In an entertaining and frank talk about the state of the industry and the challenges of tomorrow, made at the World Architecture Festival in Berlin last week, Prix claimed that “to make a competition is a very stupid thing.”

“I repeat myself a thousand times, but can you imagine 100 or 200 surgeons having to prove they can perform heart surgery, without getting any money?” he said. “Only the stupid architects are doing it. I read in the newspaper recently an investor said ‘I’m happy to have competitions because I get 100 ideas for free.’”

Expanding on the point later, Prix continued: “I don’t want to work for nothing. It is a diminishing of the value of our thinking. And anonymous competition contributions are making architects slaves to money.

“One of my former students won a competition, and I calculated with him what he will gain after five years. It turns out he will make a loss of €200,000. That means he has to do everything a client wants to pay this back.”

Prix also used the platform to criticise wider architectural discussion, which he compared to an iceberg that ignores the big issues beneath the surface.

“We are talking only about the peak of the iceberg - the buildings and so forth. No-one considers the invisible aspects of architecture, which are much more dangerous.

“This covers politics, economy, clients. We have to discuss these things more seriously and more precisely get free of the chains these things create.

“As architects, we think we save the client and that we can walk on water. But I haven't seen an architect who could walk on water. Or we think we’re supporting the whole world on our shoulders. No way. We are really like Chaplin, because the invisible aspects of architecture are suppressing our ideas.”

Prix, and Coop Himmelb(l)au, are known for their boundary-pushing projects featuring structural, abstract forms, such as the Museum of Contemporary Art and Planning Exhibition in Shenzhen, China and the forthcoming House of Bread in northern Austria.
RELATED STORIES
World Architecture Festival 2016 begins in Berlin


The 2016 World Architecture Festival (WAF) has started today with architects and designers from around the world descending on Berlin to debate issues facing the industry and to celebrate the world’s best recently completed and future architectural projects.
Shenzhen welcomes Coop Himmelb(l)au-designed mega-museum


The Coop Himmelb(l)au-designed Museum of Contemporary Art and Planning Exhibition (MOCAPE) has opened in Shenzhen, China.
Coop Himmelb(l)au design House of Bread museum in Austria


Construction has begun on a museum and events centre designed by Coop Himmelb(l)au for Austrian bread company Backaldrin.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS