Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
The artist's Balloon Rabbit will appear virtually at the Eiffel Tower Credit: art.snapchat.com
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Snapchat signs up Jeff Koons for augmented reality art project
POSTED 09 Oct 2017 . BY Tom Anstey
The artist's Balloon Rabbit will appear virtually at the Eiffel Tower Credit: art.snapchat.com
American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
The artist – famously known for reimagining everyday objects and turning them into art – has developed the digital installations based on his works, which will be available in multiple locations worldwide.
Using the messaging application’s filter system, Snapchat users can access 'lenses' within 300 metres of designated locations, which on their smart device will add the artworks to their photos and videos.
In New York’s Central Park, for example, a three-storey-high balloon dog, made famous by the artists, will appear using the lense, while at the Sydney Opera House in Australia, there will be a giant AR version of his Popeye installation.
“The creative experience brings us together and brings about better communication,” said Jeff Koons.
“When somebody views one of my works I always hope that they have a sense of awe and wonder.
“It’s so exciting to see the lenses come to life. I can’t wait to see the creativity that comes from this.”
Available initially in nine cities – New York, Paris, London, Toronto, Sydney, Chicago, Rio de Janeiro, Washington DC, and Venice (California) – lenses will be available at each location for two weeks, before moving to a new destination.
Users will be able to see where the artworks are being displayed via a microsite, which is also calling for new artists to develop collaborations for the app.
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
